• “Sponsors turn to fan engagement to avoid irritating consumers”

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  • Sport sponsorship continues to grow as a platform for connecting brands with their target audience

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  • Jelle Mul: “At Patagonia, we are in business to save our home planet”

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  • The professionalization of women’s football: just a matter of time?

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  • Step Day: Johan Cruyff Institute opens the doors of sports companies to its master’s and postgraduate students

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  • Johan Cruyff Institute welcomes more than 700 students from the five continents

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  • European Super League project creates tension in European football

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  • ACB League’s management model under debate – Part II

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Johan Cruyff Institute adds academic growth opportunities with the sport marketing agency One16 Sports 18-02-2020

Johan Cruyff Institute and One16 Sports, a sport marketing company specialized in the world of paddle tennis, sign an agreement to boost the academic growth of the company’s athletes and […]

The COCEF promotes academic training together with Johan Cruyff Institute 11-02-2020

The Colombian Association of Football Coaches (COCEF) puts its trust in Johan Cruyff Institute to boost the academic development of its coaches and staff COCEF is an independent, non-profit association […]

The UTPL expands its offer of Johan Cruyff Institute programs 06-02-2020

The UTPL, Universidad Técnica Particular de Loja, once again opts for Johan Cruyff Institute, adding another program to its offer of courses in sport management  After the implementation of the […]

Cristiano Barra and Javier García Legorburu, winners of the 2019 sport sponsorship MOOC 04-02-2020

The students Cristiano Barra and Javier García Legorburu are the winners of a scholarship to study a postgraduate degree at Johan Cruyff Institute after submitting the best projects in the […]

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