Three professors from the Institute are on location in Lima teaching in-person courses
The Johan Cruyff Institute’s sports management program for the Instituto Peruano del Deporte (Peruvian Sports Institute – IPD) enters its final phase with the start of its in-person courses.
Public officials, sports leaders, entrepreneurs, athletes and skilled Peruvian journalists have relied on the Johan Cruyff Institute for training in the field of sports management, and after four months of online training, they will add on to their knowledge the experience of three professors from the Institute who have travelled to Peru to teach these courses for two weeks. Jordi Herrera Adell, professor of the Master in Sports Management at the Cruyff Institute in the areas of management, innovation and leadership in sports organizations; Jordi Mombrú i Gibert, former international handball player for FC Barcelona and coordinator and tutor of the Master in Sports Management at the Cruyff Institute; and Oscar Garcia, professor of the Master in Sports Management at the Cruyff Institute in the areas of management of sports operations and sports facilities.
This last phase of the project was inaugurated by IDP president, Francisco Boza Dibos, who stated “I agree that training is important and even more so in an institution as serious as the Johan Cruyff Institute. These sports management courses are the main vehicle for learning and then teaching the lessons learned to athletes, sport leaders and officials in general.”
Cruyff Institute professor Oscar Garcia uses a practical example to explain the importance of sports management training. Football isn’t everything, it’s a sport that’s in all media and where it’s relatively easy to get sponsorships. “Sports Marketing is a vehicle through which small federations of minority sports can access sponsorships and therefore revenue, because they are able to offer an attractive product for brands. Before, you had no chance of having a sponsorship without being in the media; now you can, but you have to know the mechanisms,” Garcia explained.
The IPD is working diligently to successfully host the Pan American Games in 2019. The training of their sports professionals is a fantastic way to achieve that goal.
