Johan Cruyff Institute launches a sport marketing course in Sao Paulo

The Johan Cruyff Institute supports the Brazilian market by launching a sports marketing course in the city of Sao Paulo. The program will last five days and will be taught in Portuguese by Davis Tenorio, the institute’s representative in Brazil, who has over 25 years’ experience in marketing, sport sponsorship and branding.

The objective of the course is to introduce students to the specialty of sport marketing, reviewing basic concepts ranging from the application of this communication technique to the sports industry, strategies, the use of sponsorship as a sport marketing tool, an introduction to ‘branding‘ and how to develop a marketing plan for sport entities.

For more information, please contact Davis Tenorio at:

davis.tenorio@cruyffinstitute.org