Johan Cruyff Institute

Sport Management

• How to convert big data into smart data?
• “The TRAM Barcelona Open Fundación Johan Cruyff is my small tribute to Johan”
• Johan Cruyff Institute opens the doors to iWorkinSport Job Fair

Sport Management

Sport Marketing

• Johan Cruyff Institute takes Cruyff philosophy to Savage Marketing 2017
• Red Bull gives the world wings for a charitable cause
• Sponsorship 360: adaptation to a constantly changing world

Sport Marketing

Coaching

• More women in power
• Troy Douglas gets Ajax to sprint
• Top level player and coach in equal amounts

Coaching

Football Business

• Athletic Club Business Model
• The paradox of engaging with new fans
• Johan Cruyff Institute and FIFPro División América, together in the professionalization of football

Football Business