Johan Cruyff Institute

Sport Management

• Johan Cruyff Institute, again in the ranks of the best Masters in Sport Management
• How to convert big data into smart data?
• “The TRAM Barcelona Open Fundación Johan Cruyff is my small tribute to Johan”

Sport Management

Sport Marketing

• All you need to know about Sport Sponsorship
• Johan Cruyff Institute takes Cruyff philosophy to Savage Marketing 2017
• Red Bull gives the world wings for a charitable cause

Sport Marketing

Coaching

• Taking pressure off the pressure is possible
• “Coaching is about observing”
• Greater self-knowledge leads to better team results

Coaching

Football Business

• “Football is truly the most extraordinary lens on society”
• “The argument that sport and politics shouldn’t mix is the perfect recipe for corruption”
• Understanding Manchester United

Football Business