Johan Cruyff Institute

Sport Management

• La Vuelta: a sporting event that sells Brand Spain like nobody else
• Professional leagues, faced with the challenge of attracting digital natives
• Loyalty is the great management challenge for fitness centers

Sport Management

Sport Marketing

• Wim de Wit: “We started with 35 student-athletes at Johan Cruyff Academy”
• 20 years of Johan Cruyff Academy: from elite athletes to leaders in Sport Marketing
• Johan Cruyff Institute: 20 years professionalizing the sports industry

Sport Marketing

Coaching

• “Live slow, ride fast”, the motto of a coach named Laurens Ten Dam
• Inge Dekker turns to coaching to feel like a fish in the water again
• “An athlete performs better if you make them the owner of their development”

Coaching

Football Business

• The professionalization of women’s football: just a matter of time?
• What do professional football players want to be when they grow up?
• Louis Saha, Iván Alonso, Christian Karembeu, Shabnam Mobarez and Rebecca Smith, on the Johan Cruyff Institute panel at WFS 2019

Football Business