Johan Cruyff Institute

Sport Management

• The legacy of Johan Cruyff, very present at the Johan Cruyff Institute graduation ceremonies
• ACB League’s management model under debate – Part II
• ACB League’s management model, under debate – Part I

Sport Management

Sport Marketing

• Johan Cruyff Institute organized the I Sport Sponsorship Conference
• Social networks empower clubs and sports organizations to the detriment of the traditional press
• All you need to know about Sport Sponsorship

Sport Marketing

Coaching

• “Live slow, ride fast”, the motto of a coach named Laurens Ten Dam
• Inge Dekker turns to coaching to feel like a fish in the water again
• “An athlete performs better if you make them the owner of their development”

Coaching

Football Business

• Interview: Ignacio Mas-Bagà, general manager of Girona FC
• “Getting young people to pay to watch sport on television is a big challenge”
• Footballers: from ‘hosts’ to intruders

Football Business