Johan Cruyff Institute

Sport Management

• SportSurfing: hospitality for athletes
• eSports: in search of recognition from the sports industry and the Olympic movement
• The organization of a first-class sporting event

Sport Management

Sport Marketing

• Social networks empower clubs and sports organizations to the detriment of the traditional press
• All you need to know about Sport Sponsorship
• Johan Cruyff Institute takes Cruyff philosophy to Savage Marketing 2017

Sport Marketing

Coaching

• “Live slow, ride fast”, the motto of a coach named Laurens Ten Dam
• Inge Dekker turns to coaching to feel like a fish in the water again
• “An athlete performs better if you make them the owner of their development”

Coaching

Football Business

• Footballers: from ‘hosts’ to intruders
• “Not everything in football should be about business”
• The business of football clubs according to their owner’s pockets

Football Business