Type of Programs
The Magazine
Sport Management
14-02-2025
“Johan Cruyff Institute’s Master in Sport Business taught me all the dimensions of sport management”
- Amstel City FC: football, education, and social impact in Amsterdam
- TeamNL House: Home of the Dutch team at Paris 2024
- “Cycling can provide greater support to athletes through educational programs like the Master in Sport Business Online at Johan Cruyff Institute.”
+ Sport Management
Sport Marketing
- “Artificial intelligence represents a great opportunity for the sports industry, both on and off the field.”
- The future of sports sponsorship strategies: interview with Sergi Pérez, Sport Sponsorship Manager at Damm Group
- Kate Tellier: Championing the rise of women’s sport by embracing its distinct value proposition
+ Sport Marketing
Football Business
- “The sports industry in Nigeria needs a greater focus on infrastructure development”
- José Luis Beltrán: “The key to the digitalization of football clubs is the constant analysis of the fans, their interests, and needs”
- Johannes Regier: “The idea of focusing on people and instilling values is the most important thing Johan Cruyff Institute has taught me”