Johan Cruyff Institute

Sport Management

• “There are no performance limits for an athlete who believes there are none”
• New collaboration between DIR and Johan Cruyff Institute
• A coach in the kitchen

Sport Management

Sport Marketing

• Red Bull gives the world wings for a charitable cause
• Sponsorship 360: adaptation to a constantly changing world
• eSports: Sport or Business?

Sport Marketing

Coaching

• Top level player and coach in equal amounts
• Coaching as an aid to help young athletes within their group
• Extra edition Master in Coaching with Olympic names

Coaching

Football Business

• “The FIFA scandal was a long time in the making”
• “Globalization of the football market will drive many of the changes in the next couple of years”
• The economic framework surrounding football and its complexity

Football Business