Johan Cruyff Institute

Sport Management

• eSports: in search of recognition from the sports industry and the Olympic movement
• The organization of a first-class sporting event
• TFM seminars kick off at Johan Cruyff Institute

Sport Management

Sport Marketing

• All you need to know about Sport Sponsorship
• Johan Cruyff Institute takes Cruyff philosophy to Savage Marketing 2017
• Red Bull gives the world wings for a charitable cause

Sport Marketing

Coaching

• “Live slow, ride fast”, the motto of a coach named Laurens Ten Dam
• Inge Dekker turns to coaching to feel like a fish in the water again
• “An athlete performs better if you make them the owner of their development”

Coaching

Football Business

• “Football unites and separates people equally”
• “Football clubs are big international brands”
• “The globalization of the audience is the great challenge for football clubs”

Football Business