Johan Cruyff Institute

Sport Management

• Professional leagues, faced with the challenge of attracting digital natives
• Loyalty is the great management challenge for fitness centers
• The legacy of Johan Cruyff, very present at the Johan Cruyff Institute graduation ceremonies

Sport Management

Sport Marketing

• Johan Cruyff Institute: 20 years professionalizing the sports industry
• Johan Cruyff Institute organized the I Sport Sponsorship Conference
• Social networks empower clubs and sports organizations to the detriment of the traditional press

Sport Marketing

Coaching

• “Live slow, ride fast”, the motto of a coach named Laurens Ten Dam
• Inge Dekker turns to coaching to feel like a fish in the water again
• “An athlete performs better if you make them the owner of their development”

Coaching

Football Business

• European Super League project creates tension in European football
• “Continually comparing women’s football to men’s football doesn’t do it any good”
• Football needs new professional profiles

Football Business