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Education in Sport Management, Sport Marketing, Football Business and Coaching
Johan Cruyff Institute
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    • Sport Management
    • Sport Marketing and Sponsorship
    • Football Business
    • Coaching
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      The Netherlands
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Johan Cruyff Institute

Educating the next generation of Leaders in Sport Management

Areas of education Areas of education

  • Sport Management
  • Sport Marketing and Sponsorship
  • Football Business
  • Coaching

Typology of programs Typology of programs

  • Master Degrees
  • Postgraduate Diplomas
  • Courses
  • Grades
  • Seminars

Modalities Modalities

  • Online
  • On campus Amsterdam, The Netherlands
  • On campus Barcelona, Spain
  • On campus, Lima, Perú
  • On campus Mexico City, Mexico

Upcoming programs

  • 20 SEP
    Master in Football Business in partnership with FC Barcelona
  • 20 SEP
    Official Master’s Degree in Sport Management Online
  • 20 SEP
    Master in Sport Management Online
  • 20 SEP
    Master in Sport Marketing and Sponsorship Online
  • 20 SEP
    Postgraduate Diploma in Football Business Online

Latest news

  • Johan Cruyff Institute backs academic training in youth football as sponsor of The Cup Manlleu 2021
  • Johan Cruyff Institute joins Global Soccer Conclave 2021 as knowledge partner
  • Johan Cruyff Institute will offer two master’s degree scholarships at the Johan Cruyff Shield 2021
  • Johan Cruyff Institute opens the doors to the professional future of the players in the European Super League Baseball
Information sessions

The Magazine

Sport Management

20-08-2021

LaurixGames: “I am very proud to have paved the way for other women in FIFA”

  • Jordi Cruyff: “From my father I learned that it’s important in life to have more plans than just one”
  • Nitto ATP Finals Turin: the transformative power of sport for an entire territory
  • Cruyff Foundation: Johan’s best move to create space for vulnerable children and youngsters
Sport Management

Sport Marketing

28-05-2021

The effectiveness of data analytics to measure the return on sport sponsorship

  • Judo as a perfect sport to support children’s development
  • Dirk Tuip: “In Online marketing, like in sport, you can now be judged on the result”
  • Covid-19’s impact on the sport sponsorship industry
Sport Marketing

Coaching

06-08-2021

Study coaching of elite athletes – Part 3

  • Study coaching of elite athletes varies from athlete to athlete and sport to sport – Part 2
  • Study coaching of elite athletes. Part 1
  • Ewout Boogaard: “Team building needs to be worked on constantly, just like in elite sport”
Coaching

Football Business

23-07-2021

Juan Silva Cerón: “It’s time for a new generation to lead the change in Uruguayan football”

  • Cruyff Football: Johan’s football legacy
  • Vivianne Miedema, an example of values for the new generations of women’s football
  • Reinventing the broadcasting rights model in sport
Football Business

    Business solutions

    • Corporate partners
    • Customized educational projects
    • Academics partners

    Social networks

    Johan Cruyff Institute

    • Mission, vision and values
    • Growth
    • Johan Cruyff Academy
    • Johan Cruyff College
    • International agents
    • Learning model
    • Faculty
    • Alumni & Networking
    • Career services
    • Corporate Social Responsibility
    • Brand guide

    Upcoming programs

    • Master in Football Business in partnership with FC Barcelona
    • Official Master’s Degree in Sport Management Online
    • Master in Sport Management Online
    • Master in Sport Marketing and Sponsorship Online
    • Postgraduate Diploma in Football Business Online

    MEMBER OF

    • NASSM, EASM, INDESCAT, PRME
    • Legal note · Privacy policy

    • Pomaret 8, 08017, Barcelona, Spain
    • +34 93 4187868
    • enquiries@cruyffinstitute.org
    World of Johan Cruyff

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