Johan Cruyff Institute

Sport Management

• “Johan Cruyff Institute cared about me as an individual despite my status and background”
• SportSurfing: hospitality for athletes
• eSports: in search of recognition from the sports industry and the Olympic movement

Sport Management

Sport Marketing

• Johan Cruyff Institute organized the I Sport Sponsorship Conference
• Social networks empower clubs and sports organizations to the detriment of the traditional press
• All you need to know about Sport Sponsorship

Sport Marketing

Coaching

• “Live slow, ride fast”, the motto of a coach named Laurens Ten Dam
• Inge Dekker turns to coaching to feel like a fish in the water again
• “An athlete performs better if you make them the owner of their development”

Coaching

Football Business

• Interview: Ignacio Mas-Bagà, general manager of Girona FC
• “Getting young people to pay to watch sport on television is a big challenge”
• Footballers: from ‘hosts’ to intruders

Football Business