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Education in Sport Management, Sport Marketing, Football Business and Coaching
Johan Cruyff Institute
  • Academic programs
    • Sport Management
    • Sport Marketing and Sponsorship
    • Football Business
    • Coaching
  • Our Campus
    • Headquarters
    • Amsterdam –
      The Netherlands
    • Barcelona – Spain
    • Mexico City – Mexico
    • Lima – Peru
    • Stockholm – Sweden
  • Johan Cruyff Institute
    • Mission, vision and values
    • Growth
    • Johan Cruyff Academy
    • Johan Cruyff College
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    • Alumni & Networking
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  • Johan Cruyff Institute
  • Johan Cruyff Institute
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The Master in Sport Management at Johan Cruyff Institute, recognized among the best in the SportBusiness International ranking

Johan Cruyff Institute

Educating the next generation of Leaders in Sport Management

Areas of education Areas of education

  • Sport Management
  • Sport Marketing and Sponsorship
  • Football Business
  • Coaching

Typology of programs Typology of programs

  • Master Degrees
  • Postgraduate Diplomas
  • Courses
  • Grades
  • Seminars

Modalities Modalities

  • Online
  • On campus Amsterdam, The Netherlands
  • On campus Barcelona, Spain
  • On campus, Lima, Perú
  • On campus Mexico City, Mexico
  • On Campus Stockholm, Sweden

Upcoming programs

  • 8 FEB
    Course in Data Analytics in Sport Online
  • 8 FEB
    Course in Sport Media Online
  • 15 FEB
    Master in Sport Management Online
  • 15 FEB
    Master in Sport Marketing and Sponsorship Online
  • 15 FEB
    Postgraduate Diploma in Football Business Online

Latest news

  • Collaboration agreement with Possible Strategies for Talents
  • Strategic alliance between Johan Cruyff Institute and Johan Cruijff ArenA
  • Johan Cruyff Institute highlights the role of academic training at Paraguay Sport Summit
  • Johan Cruyff Institute opens the doors to the professional future of SPFBiH players

The Expert Corner


Oliver Seitz - The Expert Corner - Johan Cruyff Institute
Oliver Seitz

Football Transfer Review


Lukas Dorda - The Expert Corner - Johan Cruyff Institute
Lukas Dorda

The Fantasy Sports Games phenomenon

The Magazine

Sport Management

14-01-2021

Johan Cruyff Institute Amsterdam: 14 years educating leaders in sport management

  • Carles Castillejo’s long-distance career: from Olympic athlete to sport management consultant
  • Bojan Krkic: “I want to play for a few more years and also start planning my future”
  • Maria Lamprinidou (The Cruyff Athlete Fund): “I am very happy to be able to run my own business”
Sport Management

Sport Marketing

23-10-2020

Judo as a perfect sport to support children’s development

  • Dirk Tuip: “In Online marketing, like in sport, you can now be judged on the result”
  • Covid-19’s impact on the sport sponsorship industry
  • How to create an effective social media marketing strategy: a practical guide for companies
Sport Marketing

Coaching

04-12-2020

Ewout Boogaard: “Team building needs to be worked on constantly, just like in elite sport”

  • German women’s handball success: a great challenge for Henk Groener
  • “Live slow, ride fast”, the motto of a coach named Laurens Ten Dam
  • Inge Dekker turns to coaching to feel like a fish in the water again
Coaching

Football Business

15-01-2021

“Barça Innovation Hub wants to become one of the leading living labs in southern Europe”

  • LaLiga’s strategy against Covid. Part II
  • LaLiga’s strategy against Covid. Part I
  • “LaLiga is a good case study as a business model”
Football Business

    Business solutions

    • Corporate partners
    • Customized educational projects
    • Academics partners

    Social networks

    Johan Cruyff Institute

    • Mission, vision and values
    • Growth
    • Johan Cruyff Academy
    • Johan Cruyff College
    • International agents
    • Learning model
    • Faculty
    • Alumni & Networking
    • Career services
    • Corporate Social Responsibility
    • Brand guide

    Upcoming programs

    • Course in Sport Facility Management Online
    • Course in Sport Event Management Online
    • Course in Introduction to Football Business Online
    • Course in Sport Sponsorship I: Strategy Online
    • Curso de Patrocinio Deportivo II: Activación y Medición Online

    MEMBER OF

    • NASSM, EASM, INDESCAT, PRME
    • Legal note · Privacy policy

    • Pomaret 8, 08017, Barcelona, Spain
    • +34 93 4187868
    • enquiries@cruyffinstitute.org
    World of Johan Cruyff

Copyright © 2021 Johan Cruyff Institute - Education in Sport Management, Sport Marketing, Football Business and Coaching
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Covid-19 Updates: Everything is ready for the return to the classrooms
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