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Education in Sport Management, Sport Marketing, Football Business and Coaching
Johan Cruyff Institute
  • Academic programs
    • Sport Management
    • Sport Marketing and Sponsorship
    • Football Business
    • Coaching
  • Our Campus
    • Headquarters
    • Amsterdam –
      The Netherlands
    • Barcelona – Spain
    • Mexico City – Mexico
    • Lima – Peru
  • Johan Cruyff Institute
    • Mission, vision and values
    • Growth
    • Johan Cruyff Academy
    • Johan Cruyff College
    • International Agents
    • Learning model
    • Faculty
    • Alumni & Networking
    • Career Services
    • Corporate Social Responsibility
    • Brand Guide
  • Business Solutions
  • The Magazine
  • Contact us
  • Johan Cruyff Institute
  • Johan Cruyff Institute
  • Johan Cruyff Institute
  • Johan Cruyff Institute
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The eSports Industry

Johan Cruyff Institute

Educating the next generation of Leaders in Sport Management

Areas of education Areas of education

  • Sport Management
  • Sport Marketing and Sponsorship
  • Football Business
  • Coaching

Typology of programs Typology of programs

  • Master Degrees
  • Postgraduate Diplomas
  • Courses
  • Grades
  • Seminars

Modalities Modalities

  • Online
  • On campus Amsterdam, The Netherlands
  • On campus Barcelona, Spain
  • On campus, Lima, Perú
  • On campus Mexico City, Mexico
  • On Campus Stockholm, Sweden

Upcoming programs

  • 11 MAY
    Course in Sport Media Online
  • 11 MAY
    Course in Fan Engagement Online
  • 18 MAY
    Course in Sport Event Management Online
  • 18 MAY
    Course in Sport Facility Management Online
  • 20 SEP
    Master in Football Business in partnership with FC Barcelona

Latest news

  • Johan Cruyff Institute brings its expertise in online learning to AONTAS
  • Johan Cruyff Institute supports 2PlayBook’s event: PRO Foro Industria y Deporte
  • The CSD and Johan Cruyff Institute sign a collaboration agreement within the framework of the Top Level Athlete Assistance Program (PROAD)
  • Collaboration agreement with FEVEBEISBOL

The Expert Corner


Oliver Seitz - The Expert Corner - Johan Cruyff Institute
Oliver Seitz

Football Transfer Review


Lukas Dorda - The Expert Corner - Johan Cruyff Institute
Lukas Dorda

The Fantasy Sports Games phenomenon

The Magazine

Sport Management

14-01-2021

Johan Cruyff Institute Amsterdam: 14 years educating leaders in sport management

  • Carles Castillejo’s long-distance career: from Olympic athlete to sport management consultant
  • Bojan Krkic: “I want to play for a few more years and also start planning my future”
  • Maria Lamprinidou (The Cruyff Athlete Fund): “I am very happy to be able to run my own business”
Sport Management

Sport Marketing

23-10-2020

Judo as a perfect sport to support children’s development

  • Dirk Tuip: “In Online marketing, like in sport, you can now be judged on the result”
  • Covid-19’s impact on the sport sponsorship industry
  • How to create an effective social media marketing strategy: a practical guide for companies
Sport Marketing

Coaching

09-04-2021

Study coaching of elite athletes. Part I

  • Ewout Boogaard: “Team building needs to be worked on constantly, just like in elite sport”
  • German women’s handball success: a great challenge for Henk Groener
  • “Live slow, ride fast”, the motto of a coach named Laurens Ten Dam
Coaching

Football Business

12-02-2021

Reinventing the broadcasting rights model in sport

  • Kepa Larumbe: “One thing is the law and another is jurisprudence”
  • “Barça Innovation Hub wants to become one of the leading living labs in southern Europe”
  • LaLiga’s strategy against Covid. Part II
Football Business

    Business solutions

    • Corporate partners
    • Customized educational projects
    • Academics partners

    Social networks

    Johan Cruyff Institute

    • Mission, vision and values
    • Growth
    • Johan Cruyff Academy
    • Johan Cruyff College
    • International agents
    • Learning model
    • Faculty
    • Alumni & Networking
    • Career services
    • Corporate Social Responsibility
    • Brand guide

    Upcoming programs

    • Course in Sport Media Online
    • Course in Fan Engagement Online
    • Course in Sport Event Management Online
    • Course in Sport Facility Management Online
    • Master in Football Business in partnership with FC Barcelona

    MEMBER OF

    • NASSM, EASM, INDESCAT, PRME
    • Legal note · Privacy policy

    • Pomaret 8, 08017, Barcelona, Spain
    • +34 93 4187868
    • enquiries@cruyffinstitute.org
    World of Johan Cruyff

Copyright © 2021 Johan Cruyff Institute - Education in Sport Management, Sport Marketing, Football Business and Coaching
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Covid-19 Updates: Everything is ready for the return to the classrooms
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