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Education in Sport Management, Sport Marketing, Football Business and Coaching
Johan Cruyff Institute
  • Academic programs
    • Sport Management
    • Sport Marketing and Sponsorship
    • Football Business
    • Coaching
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      The Netherlands
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  • Johan Cruyff Institute
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    • Growth
    • Johan Cruyff Academy
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The eSports Industry

Johan Cruyff Institute

Educating the next generation of Leaders in Sport Management

Areas of education Areas of education

  • Sport Management
  • Sport Marketing and Sponsorship
  • Football Business
  • Coaching

Typology of programs Typology of programs

  • Master Degrees
  • Postgraduate Diplomas
  • Courses
  • Grades
  • Seminars

Modalities Modalities

  • Online
  • On campus Amsterdam, The Netherlands
  • On campus Barcelona, Spain
  • On campus, Lima, Perú
  • On campus Mexico City, Mexico

Upcoming programs

  • 20 SEP
    Master in Sport Management Online
  • 20 SEP
    Master in Football Business Online
  • 20 SEP
    Master in Sport Marketing and Sponsorship Online
  • 20 SEP
    Master in Football Business in partnership with FC Barcelona
  • 20 SEP
    Official Master’s Degree in Sport Management Online

Latest news

  • Johan Cruyff Institute brings professional training to grassroots football as sponsor of The CUP Pineda 2022
  • Johan Cruyff Institute joins forces with AfroSport22 to develop African sport
  • Johan Cruyff Institute, with the sports industry of Cali
  • Johan Cruyff Institute renews agreement with Global Soccer Conclave as knowledge partner
Information sessions

The Magazine

Sport Management

08-08-2022

Discussion, networking and guided tours: that’s what the Johan Cruyff Institute’s academic days are about

  • Courage, awareness and engagement: the inspiration of Johan Cruyff, present at the Johan Cruyff Institute graduations
  • Direct connection with the best European sport: that’s how Johan Cruyff Institute plans its study trips
  • Playtime: team building and learning at leading sports facilities
Sport Management

Sport Marketing

28-03-2022

Pasquale Palmisano and Marina Caymari, winners of a scholarship for Johan Cruyff Institute’s Postgraduate Diploma in Sport Sponsorship Online

  • “Good content marketing gives us sustained brand visibility”
  • LoL to the rescue in an esports campaign that saves lives
  • Athletes as fan engagement generators
Sport Marketing

Coaching

12-08-2022

“As a coach in women’s cycling, I learned to trust more on my intuition”

  • The KNVB is committed to inclusive football
  • How to stay motivated in sport and keep winning after a decade at the top
  • Rens Sleegers: “Self-knowledge is the basis for coaching”
Coaching

Football Business

29-07-2022

Mariël Koerhuis: “Footballers are taking greater interest in education”

  • Reasons why a master’s degree in football business opens doors to the industry
  • From segmentation to NFTs: football clubs’ strategies to generate fan engagement
  • Changing the rules: sustainability in football
Football Business

    Business solutions

    • Corporate partners
    • Cutomized educational projects
    • Academics partners

    Social networks


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    Johan Cruyff Institute

    • Mission, vision and values
    • Growth
    • Johan Cruyff Academy
    • Johan Cruyff College
    • International agents
    • Learning model
    • Faculty
    • Alumni & Networking
    • Career services
    • Corporate Social Responsibility
    • Brand guide

    Upcoming programs

    • Master in Sport Management Online
    • Master in Football Business Online
    • Master in Sport Marketing and Sponsorship Online
    • Master in Football Business in partnership with FC Barcelona
    • Official Master’s Degree in Sport Management Online

    MEMBER OF

    • NASSM, EASM, INDESCAT, PRME
    • Legal note · Privacy policy

    • Pomaret 8, 08017, Barcelona, Spain
    • +34 93 4187868
    • enquiries@cruyffinstitute.org
    World of Johan Cruyff

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Johan Cruyff Institute
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