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Education in Sport Management, Sport Marketing, Football Business and Coaching
Johan Cruyff Institute
  • Academic programs
    • Sport Management
    • Sport Marketing and Sponsorship
    • Football Business
    • Coaching
  • Our Campus
    • Headquarters
    • Amsterdam –
      The Netherlands
    • Barcelona – Spain
    • Mexico City – Mexico
    • Lima – Peru
  • Johan Cruyff Institute
    • Mission, vision and values
    • Growth
    • Johan Cruyff Academy
    • Johan Cruyff College
    • International Agents
    • Learning model
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    • Career Services
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  • Johan Cruyff Institute
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  • Johan Cruyff Institute
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The eSports Industry

Johan Cruyff Institute

Educating the next generation of Leaders in Sport Management

Areas of education Areas of education

  • Sport Management
  • Sport Marketing and Sponsorship
  • Football Business
  • Coaching

Typology of programs Typology of programs

  • Master Degrees
  • Postgraduate Diplomas
  • Courses
  • Grades
  • Seminars

Modalities Modalities

  • Online
  • On campus Amsterdam, The Netherlands
  • On campus Barcelona, Spain
  • On campus, Lima, Perú
  • On campus Mexico City, Mexico

Upcoming programs

  • 7 JUN
    Course in Football Business Fundamentals Online
  • 14 JUN
    Course in eSports Online
  • 14 JUN
    Course in Sport Law Online
  • 20 SEP
    Master in Football Business in partnership with FC Barcelona
  • 20 SEP
    Official Master’s Degree in Sport Management Online

Latest news

  • Academic collaboration between Johan Cruyff Institute and ITP AUDEF
  • A date with the best wheelchair tennis at TRAM Barcelona Open 2022
  • Johan Cruyff Institute at the iWorkinSport Job Fair 2022 in Lausanne
  • Johan Cruyff Institute and Promoesport collaborate in the academic training of football players
Information sessions

The Magazine

Sport Management

06-05-2022

A journey through the history of Johan Cruyff Institute

  • UAB, partner of Johan Cruyff Institute, repeats among the best universities in the world
  • Networking for athletes on LinkedIn, an area where they are still amateurs
  • Basketball and inclusive education in West Africa: Tidjane George’s dream
Sport Management

Sport Marketing

28-03-2022

Pasquale Palmisano and Marina Caymari, winners of a scholarship for Johan Cruyff Institute’s Postgraduate Diploma in Sport Sponsorship Online

  • “Good content marketing gives us sustained brand visibility”
  • LoL to the rescue in an esports campaign that saves lives
  • Athletes as fan engagement generators
Sport Marketing

Coaching

12-04-2022

The KNVB is committed to inclusive football

  • How to stay motivated in sport and keep winning after a decade at the top
  • Rens Sleegers: “Self-knowledge is the basis for coaching”
  • “The Master in Coaching helped me to make the switch to a top sports team”
Coaching

Football Business

20-05-2022

From segmentation to NFTs: football clubs’ strategies to generate fan engagement

  • Changing the rules: sustainability in football
  • Juan Silva Cerón: “It’s time for a new generation to lead the change in Uruguayan football”
  • Cruyff Football: Johan’s football legacy
Football Business

    Business solutions

    • Corporate partners
    • Cutomized educational projects
    • Academics partners

    Social networks


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    Johan Cruyff Institute

    • Mission, vision and values
    • Growth
    • Johan Cruyff Academy
    • Johan Cruyff College
    • International agents
    • Learning model
    • Faculty
    • Alumni & Networking
    • Career services
    • Corporate Social Responsibility
    • Brand guide

    Upcoming programs

    • Course in Football Business Fundamentals Online
    • Course in eSports Online
    • Course in Sport Law Online
    • Master in Football Business in partnership with FC Barcelona
    • Official Master’s Degree in Sport Management Online

    MEMBER OF

    • NASSM, EASM, INDESCAT, PRME
    • Legal note · Privacy policy

    • Pomaret 8, 08017, Barcelona, Spain
    • +34 93 4187868
    • enquiries@cruyffinstitute.org
    World of Johan Cruyff

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Johan Cruyff Institute
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