Johan Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management


Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.

According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”.  At the Johan Cruyff Institute we know that a passion for sport also drives education and development. Our students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.

The way we bring this vision into action is based on common sense, pragmatism, intuition and optimism. We believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.

Johan Cruyff“In my opinion, athletes possess remarkable qualities. They are committed, eager to improve and goal-oriented. With these traits and the right academic training, our athletes become successful leaders in the world of Sports Management. Who better to serve the best interests of sport than someone who has the heart of an athlete?”Johan Cruyff, Founder

Values - Johan Cruyff Institute


More than 9.500 students all over the world have experienced our online, onsite and on campus learning programs in Sport Management, Sport Marketing, Sponsorship, Coaching/Leadership and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe.

Our international presence now represents 5 Johan Cruyff Institute (postgraduate and executive education) and international agents, 3 Johan Cruyff Academy (graduate education) and 4 Johan Cruyff College (vocational training).


Our study programs have been designed by sport industry professionals enriched by personal experiences from faculty and students. Our programs are distinctive and tailor made for the specific needs of athletes and sports professionals. The powerful learning experience, our students go through, is boosted by our learning model which is:

  • 100% Sports-oriented
  • Student-centered
  • Based on the principle of ‘Learning by doing‘
  • Flexible, diverse and using the latest technologies
  • Motivational, communicative and participative
  • Adapted to each individual’s workload and availability


Our programs are led by sports industry professionals combining teaching, research and professional practice. Through their experience and knowledge, Johan Cruyff Institute has developed a broad variety of real-life cases, concepts, exercises and study materials for real career development.

More information on our faculty here.


Johan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.

The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.

The platform has been designed so you can comfortably navigate through the various areas and enjoy the offers that most interest or adapt to the needs of alumni at any given time. In the Learning Area, you will find resources that will allow you to keep up with the latest trends in the sector, participate in our webinars or access pre-recorded academic sessions, as well as many other resources.

The Alumni Cruyff Institute platform’s Networking section provides a meeting point for alumni to get in touch, share experiences, network, discuss ideas and create positive synergies for the benefit of all. Those who play in this ‘League’ will enjoy the Cruyff Alumni Club, where all Alumni members (organized by center) will have at their disposal numerous academic and leisure activities and events organized in the different countries.

In a later stage, the Alumni Cruyff Institute will offer platform members support in managing their professional development through the Career Services section (job offers and internships). There will also soon be the Cruyff Alumni Shop, an online store where you can purchase official Johan Cruyff Institute products exclusively.

Career Services


Our Corporate Internship Program is a natural result of the Johan Cruyff Institute’s global network. Internships are enriching learning experiences for both organizations and students. They contribute to the professional development of the organization, and offer students the opportunity to access the world of sports, live the reality of a sports organization and apply the acquired skills and knowledge acquired.

At Johan Cruyff Institute, we serve as the bridge between talented individuals and the dynamic world of sports business. Sports organizations and companies turn to us when they seek candidates with a passion for sports. We are always on the lookout for new job opportunities to share with our alumni through our channels.

We partner with Sportalent, Impulsyn, and other leading sports job platforms, making it easier for you to find the perfect fit. We also participate in the IworkinSport Career Fair and host our own career fairs exclusively for our students and alumni. Additionally, our LinkedIn group “Leaders in Sport Management” is a hub for networking and collaboration.