
On Campus and blended programs
On campus programs at the Johan Cruyff Institute include visits to sport organizations, clubs and facilities so that students can experience firsthand the challenges faced by sport managers on a daily basis. We also feature Master Classes by guest speakers who occupy key positions within the different areas of the sports industry.

- Master in Sport Management (english) On Campus
- Master in Coaching (dutch) On Campus
- Leading with Self-Awareness Program Blended
Amsterdam - Groningen - Tilburg
- Sport Marketing On Campus
Amsterdam - Enschede - Groningen - Roosendaal
- Sport & Business On Campus
- Sport & Coaching On Campus


- Master in Football Business On Campus Mexico City
- Course in Sports Business and Marketing On Campus Mexico City / Monterrey


Online programs
Online programs offer the possibility of studying in any place at any time through the Virtual Campus. The study pace can be adapted to each individual's workload and availability. A tutor guides each student through the entire program, and doubts/questions are addressed through personalized attention, chat, videoconferencing or email.
- Course in Communication in Football
- Course in Sport Tourism
- Course in Venue Management and Operations
- Course in Football for Managers
- Course in Branding in Football
- Professional Certificate Programme for Sports Agents
- Training Course on The FIFA Football Agent Examination
- Course in Strategic Management of Sport Organizations
- Course in Financial Management in Sport Organizations
- Course in Sport Marketing
- Course in Innovation and Entrepreneurship in Sport Organizations
- Course in Sport Facility Management
- Course in Sport Sponsorship: Strategy
- Course in Leadership in Sport Organizations
- Course in Digital Marketing in Sport
- Course in Data Analytics in Sport
- Course in Sport Media
- Course in People Management in Sport
- Course in Sport Event Management
- Course in Sport Sponsorship: Activation and Measurement
- Course in Corporate Social Responsibility in Sport
- Course in Fan Engagement
- Course in Sport Management Fundamentals
- Course in Football Business Fundamentals
- Course in Introduction to Football Business
- Course in Strategic Planning in Football
- Course in Sustainability in Sport
- Course in Sport Law
- Course in eSports
- Course in Digital Transformation and Revenue Generation
- Course in Commercial Management