Sport Marketing
10-04-2020
How to create an effective social media marketing strategy: a practical guide for companies
- “Non-endemic brands sponsor esports to develop their marketing strategies”
- “Sponsors turn to fan engagement to avoid irritating consumers”
- Sport sponsorship continues to grow as a platform for connecting brands with their target audience
Football Business
24-03-2020
Ryoichi Fukaya: “The FC Barcelona sponsorship gives Rakuten credibility and a global audience”
- Our Master in Football Business: a gateway to the football industry
- Markus Breglec: “Football has to learn to connect with the youngest through fan engagement”
- “Historically we have seen some clubs have allocated one hundred percent of their revenue to player wages and that is not logical”
Latest News
Johan Cruyff Institute, as an academic partner of iWorkinSport Job Fair 2020 to be held in virtual format due to Covid-19 outbreak, offers students and alumni the opportunity to arrange […]
Johan Cruyff Institute responds quickly to the new situation by keeping its more than 90 programs running and readapting face-to-face classes to online classes “At the beginning of the month, […]
Mariël Koerhuis, general manager of Johan Cruyff Institute, will be in charge of opening the SportBiz Europe program of talks. Representatives of AFC Ajax, Galatasaray SK, Maccabi Tel Aviv and […]
Johan Cruyff Institute opened its facilities to its alumni network in Barcelona for a CruyffSportTalks with Sergi González, head of operations at Girona FC, before the Champions League match between […]
