• eSports: in search of recognition from the sports industry and the Olympic movement

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  • The organization of a first-class sporting event

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  • “Football unites and separates people equally”

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  • “Football clubs are big international brands”

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  • “The globalization of the audience is the great challenge for football clubs”

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  • “Football is truly the most extraordinary lens on society”

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  • Social networks empower clubs and sports organizations to the detriment of the traditional press

    Read more...
  • Understanding Manchester United

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23-07-2018 Johan Cruyff Institute and IQUII to collaborate on sport management projects

New collaboration agreement with IQUII, a consultancy firm specializing in the digital transformation of the sports industry, and the retail and financial sectors Johan Cruyff Institute will be able to offer its students the opportunity to do internships at the Italian company and will also be able to benefit from IQUII’s know-how and have access […]

18-07-2018 Johan Cruyff Institute, at the Dutch Super Cup final

PSV Eindhoven and Feyenoord will share the 14 scholarships that the Johan Cruyff Institute awards to the League and Cup champions, respectively, continuing the educational legacy of Johan Cruyff The Institute will grant 14 scholarships, seven to each team, for its online courses in Sport Management Fundamentals or Football Business Fundametals, which can be accessed […]

16-07-2018 Johan Cruyff Institute backs youth football in The Cup

For the third consecutive year, the Johan Cruyff Institute repeats as sponsor of the youth football tournament The Cup, awarding five scholarships among the participating teams The Cup will be held from August 16 to 19 in Sant Pol de Mar, near Barcelona, and has again secured the participation of first-class teams for this edition: […]

11-07-2018 Johan Cruyff Institute takes its educational model to Sport Business Chain 2018

The institution will participate in the Sport Business Chain congress in Bucharest dedicated to the development of the sports industry in Eastern Europe, from September 28 to 30 This year’s edition of Sport Business Chain will focus the debate on the ‘monetization and sustainability of sports organizations’ in front of an audience that will be […]

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