• Covid-19’s impact on the sport sponsorship industry

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  • Sabine Hazboun, winner of a scholarship from The Cruyff Athlete Fund: a story of self-improvement between Palestine and Barcelona

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  • Covid-19: Work-life balance and remote working as a measure of work effectiveness

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  • Ryoichi Fukaya: “The FC Barcelona sponsorship gives Rakuten credibility and a global audience”

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  • “Sponsors turn to fan engagement to avoid irritating consumers”

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  • Sport sponsorship continues to grow as a platform for connecting brands with their target audience

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  • Jelle Mul: “At Patagonia, we are in business to save our home planet”

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  • The professionalization of women’s football: just a matter of time?

    Read more...

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The coaches and players of the Federació Catalana d’Handbol to access Johan Cruyff Institute academic training 02-07-2020

Johan Cruyff Institute adds the Federació Catalana d’Handbol to its partner network, allowing its players and staff to train in sport management with interesting discounts This agreement shows the intention […]

Johan Cruyff Institute signs ten athletes for The Cruyff Athlete Fund 2020-21 scholarship program 25-06-2020

Johan Cruyff Institute awards scholarships to international athletes to train them as leaders in sport management through The Cruyff Athlete Fund scholarship program Jennifer Hermoso, a forward for FC Barcelona […]

LaLiga and Johan Cruyff Institute join forces in the education of leaders in the football industry 18-06-2020

Johan Cruyff Institute and LaLiga have reached an agreement for the transfer of expert knowledge to benefit the world football industry with the aspiration to create new paradigms Under this […]

Johan Cruyff Institute offers academic training to sport management company RFH Sports & Management 10-06-2020

Johan Cruyff Institute and RFH Sports & Management sign a collaboration agreement to promote academic training among the firm’s members and promote shared values through the creation of joint projects […]

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