Sport Management
- Why study a Johan Cruyff Institute blended learning program in sport management or sport marketing?
- Johan Cruyff Institute signs ten athletes for The Cruyff Athlete Fund 2020-21 scholarship program
- Asmita Kharel: “The Cruyff Athlete Fund scholarship has played a vital role in boosting my sports career”
Sport Marketing
- Dirk Tuip: “In Online marketing, like in sport, you can now be judged on the result”
- Covid-19’s impact on the sport sponsorship industry
- How to create an effective social media marketing strategy: a practical guide for companies
Football Business
- “LaLiga is a good case study as a business model”
- “Sport sponsorship is one of the sectors that will change the most as a result of Covid-19”
- The role of education in the professionalization of the football industry
Latest News
The Cruyff Athlete Fund is competing in the SportBiz Awards LATAM edition in the Companies category for Best Corporate Social Responsibility (CSR) Campaign Johan Cruyff Institute launched The Cruyff Athlete […]
WFS Live presents ‘Building football’s roadmap for the future’, a virtual congress from November 23rd to 27th, with the participation of Mariël Koerhuis, general manager of Johan Cruyff Institute, on […]
Mariël Koerhuis, general manager of Johan Cruyff Institute, contributed to the ‘Report on Sport Opportunities in Spain’, promoted by the Ministry of Economic Affairs and Climate Policy of the Netherlands, […]
Johan Cruyff Institute and Sports HUB, a Romanian platform for business and personal development for sportspeople, join forces to facilitate training in sport management for their athletes and staff Sports […]
