Sport Management
- Nitto ATP Finals Turin: the transformative power of sport for an entire territory
- Cruyff Foundation: Johan’s best move to create space for vulnerable children and youngsters
- “FIFA is a reference in the field of sports law”
Sport Marketing
- Judo as a perfect sport to support children’s development
- Dirk Tuip: “In Online marketing, like in sport, you can now be judged on the result”
- Covid-19’s impact on the sport sponsorship industry
Football Business
23-07-2021
Juan Silva Cerón: “It’s time for a new generation to lead the change in Uruguayan football”
- Cruyff Football: Johan’s football legacy
- Vivianne Miedema, an example of values for the new generations of women’s football
- Reinventing the broadcasting rights model in sport
Coaching
14-05-2021
Study coaching of elite athletes varies from athlete to athlete and sport to sport – Part 2
- Study coaching of elite athletes. Part 1
- Ewout Boogaard: “Team building needs to be worked on constantly, just like in elite sport”
- German women’s handball success: a great challenge for Henk Groener
Latest News
Participants in The Cup Manlleu 2021 will have access to five scholarships for academic training at Johan Cruyff Institute, sponsor of this youth football tournament managed and organized by Manu […]
Johan Cruyff Institute will bring its expertise in the football industry as a knowledge partner of Global Soccer Conclave 2021, the virtual event that will delve into the management of […]
Johan Cruyff Institute will offer two scholarships for the Master in Sport Management or the Master in Sport Marketing and Sponsorship, one to AFC Ajax and one to PSV Eindhoven, […]
Johan Cruyff Institute adds the European Super League Baseball (ESLB) to its network of corporate partners to facilitate academic training in sport management for all its athletes and staff Beyond […]
