• The organization of a first-class sporting event

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  • “Football unites and separates people equally”

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  • “Football clubs are big international brands”

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  • “The globalization of the audience is the great challenge for football clubs”

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  • “Football is truly the most extraordinary lens on society”

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  • Social networks empower clubs and sports organizations to the detriment of the traditional press

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  • Understanding Manchester United

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  • From the pitch to the office: an impossible mission?

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17-05-2018 Borussia Dortmund and Johan Cruyff Institute boost coaching techniques within BVB Academy

30 students and alumni of the Master in Coaching visited the Borussia Dortmund’s youth academy, the so-called BVB Academy, to boost their own coaching techniques At the end of April, 30 students and alumni of the Master in Coaching visited the German Ruhr area. The day was organized at the training complex of the Borussia […]

16-05-2018 Johan Cruyff Institute, collaborator of FootballAim Barcelona Congress

Johan Cruyff Institute will have a stand at the FootballAim Barcelona Congress, to be held on June 30 and July 1 at the RCD Espanyol stadium Johan Cruyff Institute will have a stand in the Expo area, where attendees will be able to get information about all our academic programs in sport management, sport marketing […]

15-05-2018 The Catalan Baseball and Softball Federation watches over the future of its members

The collaboration agreement signed with the Johan Cruyff Institute will allow members and staff of the federation to access education in sport management with special conditions FCBS professionals will also contribute content to the programs of the Johan Cruyff Institute and will be able to collaborate in case studies or presentations that the Institute may […]

02-05-2018 Johan Cruyff Institute, academic partner of the National Sport Expo in Amsterdam

We will be present at the Amsterdam ArenA with a stand and a workshop by Henk Groener, professor of the Master in Coaching and head coach of the German women’s national handball team As academic partner of the event, Johan Cruyff Institute will have a stand to inform about all its programs in Sport Management, […]

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