Sport Management
- “In the sports industry, profiles with the ability to learn quickly will become increasingly valuable.”
- “At Laurel Gaming, we believe that shared experiences are the key to gaming”
- “Barcelona is firmly positioned in Sportech, and this ecosystem is steadily growing”
Sport Marketing
- Students from United World Academy explore the sports industry in Barcelona with Johan Cruyff Institute
- “At Johan Cruyff Institute, I gained a comprehensive and practical knowledge of the sport sponsorship industry”
- Johan Cruyff Institute at the Integrated Systems Europe (ISE) Show 2025
Football Business
- Students from Colombia’s Escuela Nacional del Deporte to experience an immersive journey in the football industry in Catalonia
- David Mackalister Silva: “Studying at Johan Cruyff Institute was the best way to prepare for the challenges of the future”
- “The sports industry in Nigeria needs a greater focus on infrastructure development”
Latest News
On June 18 and 19, Johan Cruyff Institute will be present at the event to present its range of academic programs in sport management Organized by MADCUP, this edition of […]
During the 2025-2026 academic year, both institutions will offer more than 200 scholarships to support the academic education and professional development of athletes, coaches, and club staff “This scholarship program […]
The event, organized in collaboration with JBS Academy, will focus on the professionalization of sports and the global exchange of knowledge The event will bring together leading professionals from the […]
The jury selected their projects as the winners of the 2024 Sport Sponsorship MOOC, and both will receive a scholarship to enroll in the Postgraduate Diploma in Sport Marketing and […]