Sport Management
- “The flexibility of the Master in Sport Business Online is ideal for athletes and sports industry professionals”
- Career opportunities for a Master in Sport Management: lessons from My Trip alumni event
- Johan Cruyff Institute’s Master in Sport Management Online, the best in Europe and 2nd best in the world
Sport Marketing
- Kate Tellier: Championing the rise of women’s sport by embracing its distinct value proposition
- The 25th anniversary of Cruyff Education, a tribute to the academic legacy of Johan Cruyff
- The Legacy of Sporting Events in Mallorca: A Forum to Reflect on the Role of Sport in Tourism
Football Business
- José Luis Beltrán: “The key to the digitalization of football clubs is the constant analysis of the fans, their interests, and needs”
- Johannes Regier: “The idea of focusing on people and instilling values is the most important thing Johan Cruyff Institute has taught me”
- Helmut Brenner: “The academic excellence of Johan Cruyff Institute takes students to another level of professionalism”
Latest News
At the ISTAA Awards for Excellence 2024, Johan Cruyff Institute was recognized in the Corporate Social Responsibility (CSR) category for its The Cruyff Athlete Fund scholarship program that enables athletes […]
Following the success of the first season, Johan Cruyff Institute and the Spanish Basketball Federation (acb) have launched the second, improved, and revised edition of the academic program for the […]
Explore the stories of graduates trained in Johan Cruyff Institute‘s online programs, who are changing the rules of the game in the sports industry with vision, innovation, and commitment In […]
Joyce van Kooten and Edzard Zeinstra, professors at Johan Cruyff Academy Amsterdam, analyze the key innovations in education for top-level athletes that have been recently implemented Johan Cruyff Academy offers […]
Business solutions
