Sport Management
25-06-2020
Johan Cruyff Institute signs ten athletes for The Cruyff Athlete Fund 2020-21 scholarship program
- Asmita Kharel: “The Cruyff Athlete Fund scholarship has played a vital role in boosting my sports career”
- Sabine Hazboun, winner of a scholarship from The Cruyff Athlete Fund: a story of self-improvement between Palestine and Barcelona
- Covid-19: Work-life balance and remote working as a measure of work effectiveness
Sport Marketing
- How to create an effective social media marketing strategy: a practical guide for companies
- “Non-endemic brands sponsor esports to develop their marketing strategies”
- “Sponsors turn to fan engagement to avoid irritating consumers”
Football Business
18-06-2020
LaLiga and Johan Cruyff Institute join forces in the education of leaders in the football industry
- Ryoichi Fukaya: “The FC Barcelona sponsorship gives Rakuten credibility and a global audience”
- Our Master in Football Business: a gateway to the football industry
- Markus Breglec: “Football has to learn to connect with the youngest through fan engagement”
Latest News
Johan Cruyff Institute adds the Federació Catalana d’Handbol to its partner network, allowing its players and staff to train in sport management with interesting discounts This agreement shows the intention […]
Johan Cruyff Institute awards scholarships to international athletes to train them as leaders in sport management through The Cruyff Athlete Fund scholarship program Jennifer Hermoso, a forward for FC Barcelona […]
Johan Cruyff Institute and LaLiga have reached an agreement for the transfer of expert knowledge to benefit the world football industry with the aspiration to create new paradigms Under this […]
Johan Cruyff Institute and RFH Sports & Management sign a collaboration agreement to promote academic training among the firm’s members and promote shared values through the creation of joint projects […]
