• Reinventing the broadcasting rights model in sport

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  • Bojan Krkic: “I want to play for a few more years and also start planning my future”

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  • Ewout Boogaard: “Team building needs to be worked on constantly, just like in elite sport”

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  • LaLiga’s strategy against Covid. Part I

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  • “Sport sponsorship is one of the sectors that will change the most as a result of Covid-19”

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  • Dirk Tuip: “In Online marketing, like in sport, you can now be judged on the result”

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  • Johan Cruyff Institute opens its doors to a new generation of students aiming to make a difference in the sports industry

    Read more...
  • Specializations in demand in the football industry: finance, content marketing and digital innovation

    Read more...

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Collaboration agreement with EU Athletes 02-03-2021

Johan Cruyff Institute establishes a partnership with the European Elite Athletes Association (EU Athletes) with the aim of providing academic training to its community EU Athletes is the leading multi-sport […]

Collaboration agreement with LWF Academy 23-02-2021

Johan Cruyff Institute and LWF Academy establish a collaboration agreement for academic training LWF Academy was born as part of the Leadership Woman Football platform, as agents of change, with […]

Collaboration agreement with Fundación Club Cerro Porteño 17-02-2021

Johan Cruyff Institute has signed a collaboration agreement with the Paraguayan entity Fundación Club Cerro Porteño Johan Cruyff Institute has signed a collaboration agreement with Fundación Club Cerro Porteño from […]

Collaboration agreement with Unik Sports Management 08-02-2021

Johan Cruyff Institute and Unik Sports Management, a sports management and marketing agency dedicated to the development of women’s football, have signed an academic collaboration agreement Carlota Planas, co-founder and CMO at […]

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