Sport Management
- Eva Drummond-De Goede: ‘On the master’s I gained much more confidence in my abilities besides hockey’
- Koen de Kort: ‘Graduating from the Master in Sport Management is like crossing the finish line in the Tour’
- “In the Master in Sport Management, you touch on all the areas you need as a sport manager”
Sport Marketing
- The strategy behind Albert Heijn’s sponsorship of the KNVB
- Pasquale Palmisano and Marina Caymari, winners of a scholarship for Johan Cruyff Institute’s Postgraduate Diploma in Sport Sponsorship Online
- “Good content marketing gives us sustained brand visibility”
Football Business
- Authentic and outstanding athlete branding – Part II
- Authentic and outstanding athlete branding – Part I
- “The new FIFA Football Agent Regulations likely to have a significant impact on agent practice in football”
Latest News
The TRAM Barcelona Open 2023, which in its sixth edition reached the highest category of international wheelchair tennis (ITF1), awarded two scholarships to study Johan Cruyff Institute’s Postgraduate Diploma in […]
José Luis Beltrán, professor of Johan Cruyff Institute’s Digital Transformation and Revenue Generation course and current digital product manager at FC Barcelona, will give a presentation on June 13 in […]
Johan Cruyff Institute and CM.Com Circuit Zandvoort announce a collaboration agreement to promote the exchange and development of talent and opportunities in sport management In its role as an academic […]
Mariël Koerhuis, general manager of Johan Cruyff Institute, shares her vision on the importance of the application of technology in sport at the Tech Talks of Barcelona Sports Hub A […]
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