The Magazine

Sport Management

30-08-2019

La Vuelta: a sporting event that sells Brand Spain like nobody else

Sport Management

Sport Marketing

04-11-2019

Wim de Wit: “We started with 35 student-athletes at Johan Cruyff Academy”

Sport Marketing

Football Business

17-10-2019

What do professional football players want to be when they grow up?

Louis Saha, Iván Alonso, Christian Karembeu, Shabnam Mobarez and Rebecca Smith, on the Johan Cruyff Institute panel at WFS 2019
European Super League project creates tension in European football
“Continually comparing women’s football to men’s football doesn’t do it any good”

Football Business

Coaching

03-08-2018

German women’s handball success: a great challenge for Henk Groener

Coaching

Latest News

Alianza Lima joins Johan Cruyff Institute’s group of corporate partners 11-11-2019

Johan Cruyff Institute adds Alianza Lima to its list of corporate partners and makes its offer of academic programs available to all members of the entity The centenarian club Alianza […]

Amsterdam University of Applied Sciences visits Johan Cruyff Institute 31-10-2019

Johan Cruyff Institute teaches a class on brand strategy for a group of 28 students from the HvA (Amsterdam University of Applied Sciences) visiting Barcelona on their study trip The […]

Johan Cruyff Institute, at Donostia Weekinn Innovation Week 2019 31-10-2019

Johan Cruyff Institute brings its experience in innovation in the world of sport to Donostia Weekinn Innovation Week 2019 through the participation of Marc Bernadich, professor of the Master in […]

Step Day: Johan Cruyff Institute opens the doors of sports companies to its master’s and postgraduate students 30-10-2019

The second edition of Johan Cruyff Institute’s Step Day, an interview day organized in Barcelona to connect sports companies with master’s and postgraduate students, was a big success The second […]