• Footballers: from ‘hosts’ to intruders

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  • “Not everything in football should be about business”

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  • “Johan Cruyff Institute cared about me as an individual despite my status and background”

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  • The business of football clubs according to their owner’s pockets

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  • eSports: in search of recognition from the sports industry and the Olympic movement

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  • The organization of a first-class sporting event

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  • “Football unites and separates people equally”

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  • “Football clubs are big international brands”

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05-12-2018 Argentine Football Association, new Johan Cruyff Institute partner

The Argentine Football Association continues to invest in the training of its members by giving them the opportunity to acquire management knowledge at the Johan Cruyff Institute Founded in 1893, the AFA is the oldest football association in South America and the eighth oldest in the world. Argentine football was not only one of the […]

26-11-2018 Johan Cruyff Institute to open the Latin American Sport Business Congress in Buenos Aires

Mariël Koerhuis, director of the Johan Cruyff Institute, will be in charge of opening the conference on December 6 in the Argentine capital Mariël Koerhuis will open the conference with a presentation on ‘The Global Panorama of the Sports Industry’, linking issues of geopolitics, ecosystems and global trends in the industry. Businessmen, executives of sports […]

14-11-2018 Johan Cruyff Institute launches The Cruyff Athlete Fund, a scholarship fund for athletes

With this worldwide initiative, the institution will offer 10 full scholarships to active or retired professional athletes who need help to make the transition to management positions in the world of sport “My father always argued that academic training was vital so that athletes could make a successful transition to the business world and could […]

12-11-2018 Johan Cruyff Institute explains the importance of educating athletes at the International Player Care Conference

The director of Johan Cruyff Institute, Mariël Koerhuis, has been invited to discuss the role of education in a panel session with ex-footballers Sonny Pike and Ryan Smith The education of athletes should not be a dilemma whatever the age at which it is undertaken. Combining sport and studies is perfectly possible, but each activity […]

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