• eSports: in search of recognition from the sports industry and the Olympic movement

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  • The organization of a first-class sporting event

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  • “Football unites and separates people equally”

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  • “Football clubs are big international brands”

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  • “The globalization of the audience is the great challenge for football clubs”

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  • “Football is truly the most extraordinary lens on society”

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  • Social networks empower clubs and sports organizations to the detriment of the traditional press

    Read more...
  • Understanding Manchester United

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11-10-2018 Club Bolívar and Johan Cruyff Institute begin academic collaboration

The historic Club Bolívar offers its players, members and staff the opportunity to study at the Johan Cruyff Institute with special conditions Club Bolívar, with 93 years of history, is the most successful club in Bolivian football. It was founded in April 1925, but it was not until 1977 that the club began its professional […]

10-10-2018 STEP DAY: the bridge between talent and the sports industry

Johan Cruyff Institute connects companies in the sports sector with Master’s and Postgraduate students in a day of exclusive interviews organized in Barcelona   Opening the first door is always the most difficult and the reason why Johan Cruyff Institute has organized the first edition of STEP DAY, a scheduled meeting between companies and master’s […]

09-10-2018 Johan Cruyff Institute, present at SportBizLatam in Quito and Guatemala City

Our agents in Ecuador, Guatemala and Chile, invited as experts to the next two Latin American Sports Business Conferences Our agent in Ecuador, Enrique Avellán, who is currently marketing advisor to the country’s Ministry of Sports and holder of a Master in Sport Marketing from Johan Cruyff Institute, will be one of the members of […]

26-09-2018 Johan Cruyff Institute: 20 years professionalizing the sports industry

Johan Cruyff Institute welcomes in the new academic year that will mark 20 years of the educational initiative of Johan Cruyff’s legacy The Johan Cruyff Institute network was born in Amsterdam in 1999, with the creation of the Johan Cruyff Academy, which offers a university degree in sport marketing for elite athletes in the Netherlands […]

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