• Covid-19’s impact on the sport sponsorship industry

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  • Sabine Hazboun, winner of a scholarship from The Cruyff Athlete Fund: a story of self-improvement between Palestine and Barcelona

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  • Covid-19: Work-life balance and remote working as a measure of work effectiveness

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  • Ryoichi Fukaya: “The FC Barcelona sponsorship gives Rakuten credibility and a global audience”

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  • “Sponsors turn to fan engagement to avoid irritating consumers”

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  • Sport sponsorship continues to grow as a platform for connecting brands with their target audience

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  • Jelle Mul: “At Patagonia, we are in business to save our home planet”

    Read more...
  • The professionalization of women’s football: just a matter of time?

    Read more...

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Johan Cruyff Institute students and alumni in job selection processes for the sport industry after participating in iWorkinSport 28-05-2020

Johan Cruyff Institute students and alumni highlight the successful networking opportunities of the iWorkinSport recruitment fair, held this year in virtual format due to the Covid-19 restrictions, and several of […]

Johan Cruyff Institute and GlobalM Academy sign an agreement to develop joint activities 27-05-2020

Johan Cruyff Institute and GlobalM Academy become corporate partners through signing an academic collaboration agreement for the development of mutually beneficial activities GlobalM Academy offers its players high-performance training, skills […]

Johan Cruyff Institute opens more doors to employment for its students with the online recruitment platform Sportalent 25-05-2020

Johan Cruyff Institute expands the job search opportunities for its students through an agreement with Sportalent, an online recruitment platform for the sports industry in Spain Sportalent is a ‘headhunter’ […]

Racing Club chooses Johan Cruyff Institute to give its players academic training 20-05-2020

Racing Club partners with Johan Cruyff Institute to offer benefits to its players and staff who want to get academic training in sport management This agreement opens the doors for […]

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