• “Sport sponsorship is one of the sectors that will change the most as a result of Covid-19”

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  • Dirk Tuip: “In Online marketing, like in sport, you can now be judged on the result”

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  • Johan Cruyff Institute opens its doors to a new generation of students aiming to make a difference in the sports industry

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  • Specializations in demand in the football industry: finance, content marketing and digital innovation

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  • “I hope that in a year football will return to what it was before the coronavirus”

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  • Covid-19’s impact on the sport sponsorship industry

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  • Sabine Hazboun, winner of a scholarship from The Cruyff Athlete Fund: a story of self-improvement between Palestine and Barcelona

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  • Covid-19: Work-life balance and remote working as a measure of work effectiveness

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Johan Cruyff Institute, candidate for the SportBiz Awards LATAM edition with The Cruyff Athlete Fund 23-11-2020

The Cruyff Athlete Fund is competing in the SportBiz Awards LATAM edition in the Companies category for Best Corporate Social Responsibility (CSR) Campaign Johan Cruyff Institute launched The Cruyff Athlete […]

Johan Cruyff Institute returns to the WFS Live stage: ‘Building football’s roadmap for the future’ 19-11-2020

WFS Live presents ‘Building football’s roadmap for the future’, a virtual congress from November 23rd to 27th, with the participation of Mariël Koerhuis, general manager of Johan Cruyff Institute, on […]

Johan Cruyff Institute contributes its expertise in the ‘Report on Sport Opportunities in Spain’ webinar organized by the Netherlands Enterprise Agency 18-11-2020

Mariël Koerhuis, general manager of Johan Cruyff Institute, contributed to the ‘Report on Sport Opportunities in Spain’, promoted by the Ministry of Economic Affairs and Climate Policy of the Netherlands, […]

Johan Cruyff Institute and Sports HUB, committed to sport management training for athletes 18-11-2020

Johan Cruyff Institute and Sports HUB, a Romanian platform for business and personal development for sportspeople, join forces to facilitate training in sport management for their athletes and staff Sports […]

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