Sport Management
- “The dual career should be part of the standard services for athletes, just like the dietitian and physiotherapist”
- Belén Morán: “Competition and travel are no excuse for not getting a master’s degree”
- Barcelona transforms itself once again to take on the organization of the America’s Cup 2024
Sport Marketing
- The strategy behind Albert Heijn’s sponsorship of the KNVB
- Pasquale Palmisano and Marina Caymari, winners of a scholarship for Johan Cruyff Institute’s Postgraduate Diploma in Sport Sponsorship Online
- “Good content marketing gives us sustained brand visibility”
Football Business
22-09-2023
Onyekachi Akakem: from humanitarian work in a refugee camp to his dream of becoming a football agent
- Tips and reflections to pass the FIFA Football Agent Examination
- Authentic and outstanding athlete branding – Part II
- Authentic and outstanding athlete branding – Part I
Latest News
Almost 30 club academies from across Europe will be united this week as representatives embark on their ECA Academy Management Programme (AMP) learning journeys As a product of the ECA […]
Johan Cruyff Institute will have a stand at the second edition of WFS Asia, on December 12 and 13 in Jeddah, where it will present its specialized training solutions for […]
Managers and executives of our Dutch academic network participate in an intense and enriching two-day meeting in Barcelona focused on the dual career of elite athletes and on strengthening the […]
The IX Patrocina un Deportista Awards highlight Johan Cruyff Institute‘s commitment to gender equality and opportunities in the sports industry Johan Cruyff Institute received the award in the section of […]
Business solutions
