• Covid-19’s impact on the sport sponsorship industry

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  • Sabine Hazboun, winner of a scholarship from The Cruyff Athlete Fund: a story of self-improvement between Palestine and Barcelona

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  • Covid-19: Work-life balance and remote working as a measure of work effectiveness

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  • Ryoichi Fukaya: “The FC Barcelona sponsorship gives Rakuten credibility and a global audience”

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  • “Sponsors turn to fan engagement to avoid irritating consumers”

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  • Sport sponsorship continues to grow as a platform for connecting brands with their target audience

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  • Jelle Mul: “At Patagonia, we are in business to save our home planet”

    Read more...
  • The professionalization of women’s football: just a matter of time?

    Read more...

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Guaireña FC intends to continue growing with Johan Cruyff Institute customized academic training 29-07-2020

Guaireña FC is providing its executive staff with customized academic training from Johan Cruyff Institute, a course on strategic management in sports organizations, and all its staff and athletes can […]

Johan Cruyff Institute and The Game of Two Halves join forces for the academic training of footballers 27-07-2020

The Game of Two Halves, a UK player welfare company, incorporates Johan Cruyff Institute academic training into its services as a present and future value The Game of Two Halves […]

The Federación Colombiana de Natación commits to the professional training of its athletes and staff together with Johan Cruyff Institute 21-07-2020

Johan Cruyff Institute and the Federación Colombiana de Natación sign a collaboration agreement to guarantee professional training for its athletes, staff and club members with significant benefits “Signing this collaboration […]

Johan Cruyff Institute contributes content as Learning Partner with an expert panel at SportBiz LATAM Live 20-07-2020

The panel hosted by Johan Cruyff Institute as Learning Partner of SportBiz LATAM Live will address ‘New Perspectives of Sport Management in LATAM’ and it will be possible to follow […]

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