LaLiga’s strategy against Covid. Part I
November 23, 2020
We analyze LaLiga’s strategy towards Covid and the actions it has taken to minimize the impact of the pandemic and manage a crisis never before experienced by the sports industry. […]
Football Business
Specializations in demand in the football industry: finance, content marketing and digital innovation
August 25, 2020
Ignacio Mas Bagà, director of the Master in Football Business in partnership with FC Barcelona, reveals the specializations in demand in the football industry in order to advance in its […]
“I hope that in a year football will return to what it was before the coronavirus”
August 21, 2020
Ignacio Mas-Bagà, the new director of the Master in Football Business in partnership with FC Barcelona and CEO of Girona FC, hopes that “in one year, football will return to […]
Johan Cruyff Institute participates as Academic Partner of WFS Live with panel, workshop and stand
July 6, 2020
Juan Sebastián Verón, Juan Pablo Caffa and Natalia Gaitán will discuss the importance of academic training in the football industry in the Johan Cruyff Institute panel, and two experts in […]
LaLiga and Johan Cruyff Institute join forces in the education of leaders in the football industry
June 18, 2020
Johan Cruyff Institute and LaLiga have reached an agreement for the transfer of expert knowledge to benefit the world football industry with the aspiration to create new paradigms Under this […]
Ryoichi Fukaya: “The FC Barcelona sponsorship gives Rakuten credibility and a global audience”
March 24, 2020
Ryoichi Fukaya, head of business development and innovation at Rakuten Europe and the person in charge of the FC Barcelona sponsorship, talks about the benefits of this relationship, which has positioned […]
Our Master in Football Business: a gateway to the football industry
March 6, 2020
More than 70% of the graduates of the first two editions of the Master in Football Business in partnership with FC Barcelona are now working in the football industry and […]
Markus Breglec: “Football has to learn to connect with the youngest through fan engagement”
February 7, 2020
Markus Breglec, former director of marketing and media at Liverpool FC, warns that the industry has a lot of ground to explore in terms of fan engagement and recognizes that […]
“Historically we have seen some clubs have allocated one hundred percent of their revenue to player wages and that is not logical”
January 14, 2020
Daniel Martin, Group Chief Financial and Operations Officer of the Al Jazira Sports Club, alumnus and currently professor of the Master in Football Business in partnership with FC Barcelona, talks […]
