• Social networks empower clubs and sports organizations to the detriment of the traditional press

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  • Understanding Manchester United

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  • From the pitch to the office: an impossible mission?

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  • “Women’s football deserves its own identity”

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  • Johan Cruyff Institute receives the award as the ‘Greatest Contributor in Football Education’ at FIFEX

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  • “Johan Cruyff has been my inspiration throughout my career in the world of football”

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  • Amsterdam, Barcelona and London, Johan Cruyff Institute study trip destinations

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  • Johan Cruyff Institute creates a new consulting service

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Football Business

13-02-2018

Understanding Manchester United

Let’s find out the secret behind Manchester United’s success, the richest and most valuable football club in the world, not as ...

26-01-2018

From the pitch to the office: an impossible mission?

Craig Foster, Fernando Revilla and Grétar Steinsson, three former football players currently professionals in football offices, give ...

15-01-2018

“The new generations of players in Australia understand more and more the importance of education for their future”

Craig Foster joins the Johan Cruyff Institute mission to nurture sport with former athletes working in management, as its new ...

13-01-2018

“Women’s football deserves its own identity”

The new managing director of the Dutch women’s football league and professor of the Johan Cruyff Institute, Paul ten Hag, assumes the ...

01-12-2017

“Johan Cruyff has been my inspiration throughout my career in the world of football”

Graham Hunter, Scottish reporter and winner of the British Sports Book Awards 2013, talks about the influence of Johan Cruyff and ...

31-10-2017

Johan Cruyff Institute attends football industry event in San Siro

Johan Cruyff Institute will have a stand with information about all its programs at Football Avenue, which will be held on November 8th ...

27-10-2017

Feyenoord and Vitesse already have their scholarships from Johan Cruyff Institute

Players and staff of Feyenoord and Vitesse begin their online programs in Sport Management and Football Business after winning the ...

25-10-2017

Johan Cruyff Institute leads debate on football management at the WFS17

Johan Cruyff Institute invited Fernando Revilla, Craig Foster and Gretar Steinsson to take the stage at WFS17 to discuss whether the ...

17-10-2017

Johan Cruyff Institute and FIFPro Division Americas join forces for the professionalization of football

Johan Cruyff Institute director, Mariël Koerhuis, and FIFPro Division Americas president, Fernando Revilla, sign a comprehensive ...

09-10-2017

The Legacy of Johan Cruyff will have presence at WFS17

Johan Cruyff Institute increases its participation at the WFS17 as academic partner, with a presence on the central panel with a debate ...

20-09-2017

The Master in Football Business in partnership with FC Barcelona is now a reality

The first edition of the Master starts with 20 students from 14 different nationalities, among them Barça Dutch star Lieke Martens, the ...

29-08-2017

The legacy of Johan Cruyff to have a prominent presence in Soccerex 2017

Johan Cruyff Institute, Cruyff Foundation and Cruyff Football, under the umbrella of The World of Johan Cruyff, will share a stand at ...

02-08-2017

Johan Cruyff Institute, with Women’s Football at the World Football Summit

Johan Cruyff Institute, as academic partner of the event, is attending today in Madrid the Women’s Football Congress organized by ...

28-07-2017

Athletic Club Business Model

A case study on Athletic Club, one of the most unique organizations in world football, by Dr. Oliver Seitz and Matheus Girardi While ...

25-07-2017

The paradox of engaging with new fans

Dr. Oliver Seitz, academic director of the Master in Football Business by Johan Cruyff Institute, reflects on what clubs can win and ...

17-07-2017

Johan Cruyff Institute and FIFPro División América, together in the professionalization of football

Johan Cruyff Institute will provide training grants to each of the 15 member associations of FIFPro División América The Institute, ...

06-07-2017

Football Industry Insights, new Johan Cruyff Institute program in 2018

Johan Cruyff Institute launches a seminar specializing in the football industry: six days of intensive training in Barcelona with ...

30-06-2017

Johan Cruyff Institute repeats at Expo Fútbol Uruguay

Johan Cruyff Institute returns to the most important fair of the year in Latin American football to present its programs at the ...

23-06-2017

“With FC Barcelona providing the knowledge from its own model, we hope to provide a very unique content and experience”

Interview with Oliver Seitz, academic director of the Master in Football Business in partnership with FC Barcelona and Football ...

16-06-2017

“The FIFA scandal was a long time in the making”

Interview with Alan Tomlinson, humanist, historian, sociologist and professor of Master in Football Business in partnership with FC ...

09-06-2017

“Globalization of the football market will drive many of the changes in the next couple of years”

Interview with Irsan Widarto, specialist in entrepreneurship and innovation, and professor of the Master in Football Business in ...

02-06-2017

The economic framework surrounding football and its complexity

Interview with Stephen Morrow, specialist in account, finance and the governance of professional football, and professor of the Master ...

26-05-2017

“Clubs engage more with fans than in the 80s and 90s, to a large extent through marketing”

Interview with Richard Giulianotti, sociologist, anthropologist and professor of the Master in Football Business in partnership with FC ...

24-05-2017

Johan Cruyff Institute, sponsor of the Clubs & Brands Breakfast at Soccerex

Johan Cruyff Institute will attend the Soccerex Global Convention as sponsor of the clubs and brands breakfast and with a joint stand ...

19-05-2017

Football business globalization and the war of the sexes

Interview with David Goldblatt, historian, sociologist, journalist, broadcaster and lecturer of the Master in Football Business in ...

18-05-2017

World Football Summit 2017 to award the best football start-ups

StartCup is a new initiative of the World Football Summit 2017 to recognize innovation and entrepreneurship at the service of football ...

25-04-2017

Sporting Lisbon includes Johan Cruyff Institute in its III Congress ‘The Future of Football’

Oliver Seitz, academic director of the ‘Master in Football Business in partnership with FC Barcelona’, will give a presentation ...

28-12-2016

“The vision of Cruyff would have been very useful for me in my career as a sport manager”

Renato Zaccarelli, Italian international footballer in the 80s, discusses how the Johan Cruyff Institute can help to create new sport ...

09-12-2016

The Impact of the Digital Age on the Marketing of Football

Richard Denton, professor of Sport Marketing at the Johan Cruyff Institute; Steven Adams, Senior Commercial Acquisitions Manager at The ...

30-11-2016

The legacy of Johan Cruyff, among the main events of the World Football Summit

‘The World of Johan Cruyff’ gave a talk on the legacy of its founder, on the opening day of the World Football Summit width="560" ...

28-10-2016

FIFA presents its plan 2.0: the future of football

The new president and leader of FIFA, Gianni Infantino, presents his management plan to revolutionize the football of the future: ...

22-09-2016

FC Barcelona and Johan Cruyff Institute launch a Master in Football Business

The ‘Master in Football Business in partnership with FC Barcerlona’ will be held on the facilities of the Catalan club with a program ...

22-07-2016

The big teams of La Liga choose The Cup

The Cup, a pre-season tournament for the youth teams of clubs like FC Barcelona, RCD Espanyol, Atlético de Madrid, Real Sociedad, ...

25-09-2015

Talent management in the world of football

International footballers who have been to the Johan Cruyff Institute talk about the importance of acquiring knowledge about the ...

17-07-2015

The sponsor’s reaction to FIFA case

Jeroen Weijermars, sports marketing professor at the Johan Cruyff University in Amsterdam, reflects on the reaction of sponsors ...

02-04-2015

‘La Liga’ brand attracts almighty China

The Liga de Fútbol Profesional and Mediapro create ‘Spanish Soccer International Marketing,’ an advertising agency to reach out to ...

24-03-2015

The MIC magic formula

The Mediterranean International Cup, with its exemplary sports management and a brand image recognized all over the world, is the best ...

04-11-2014

Athletes’ qualities for management

Can you imagine being able to prove several years of experience at the highest level when starting a job? Athletes are some of the few ...

30-10-2014

The passion of a fan, the management of a businessman

The Postgraduate Diploma in Football Business at Johan Cruyff Institute has helped Steve Martin improve as a businessman and as ...

22-10-2014

Vitaliy Reva does not want a goal scored on him

The former goalkeeper for Dynamo Kiev FC and the Ukrainian national team has completed the postgraduate program in Football Management ...

08-09-2014

Johan Cruyff: “You can only learn from your mistakes”

“Football you do with your eyes, with your head, but you use your foot. So your eyes are the most important thing as a manager: ...

28-04-2014

“The Football Management degree was the best bridge for me to make the transition into the sports world.”

Interview: Nzumbe Nyanduga: How did your degree in Football Management help you in pursuing your goals? The FMD was extremely helpful ...

05-02-2014

A move attracted new sponsors for RCD Espanyol

As Financial Director, Albert Amat lived the best sponsorship years of the club and reveals how a move attracted new sponsors for RCD ...

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