Football Business




Reinventing the broadcasting rights model in sport

Reinventing the broadcasting rights model in sport

February 12, 2021

Technology and changing consumer habits are making it necessary to think about a new model for broadcasting rights in sport, with the need to “create a premium product that justifies […]

LaLiga’s strategy against Covid. Part II

LaLiga’s strategy against Covid. Part II

December 18, 2020

LaLiga’s strategy in terms of financial control, centralization of television rights sales and digitalization, the pillars of LaLiga’s business model, have helped to minimize the effects of the crisis Johan […]

LaLiga's strategy against Covid. Part I

LaLiga’s strategy against Covid. Part I

November 23, 2020

We analyze LaLiga’s strategy towards Covid and the actions it has taken to minimize the impact of the pandemic and manage a crisis never before experienced by the sports industry. […]