May 20, 2022
In a Johan Cruyff Institute webinar, Nathalie Nénon-Zimmermann (Olympique de Marseille), Rob Miller (ex-Manchester United) and Damian Bott (PSV Eindhoven) analyze clubs’ strategies to generate fan engagement and the keys […]
July 2, 2021
Vivianne Miedema, a graduate of Johan Cruyff Institute’s Postgraduate Diploma in Football Business, considers it important to use her influence as a star of women’s football to take her sport […]
February 12, 2021
Technology and changing consumer habits are making it necessary to think about a new model for broadcasting rights in sport, with the need to “create a premium product that justifies […]
February 5, 2021
Kepa Larumbe, a lawyer specialized in sports law and a professor of the Master in Football Business in partnership with FC Barcelona, talks about how football is dealing with the […]
January 15, 2021
Albert Mundet, director of Barça Innovation Hub and speaker in our Master in Football Business in partnership with FC Barcelona, explains his department’s contribution to innovation, not only for the […]
December 18, 2020
LaLiga’s strategy in terms of financial control, centralization of television rights sales and digitalization, the pillars of LaLiga’s business model, have helped to minimize the effects of the crisis Johan […]
November 23, 2020
We analyze LaLiga’s strategy towards Covid and the actions it has taken to minimize the impact of the pandemic and manage a crisis never before experienced by the sports industry. […]
October 26, 2020
In the last decade, LaLiga has become “a good case study as a business model” and has achieved what few other companies have managed to do, according to José Moya, […]
September 30, 2020
Sergi Vieta, a consultant with more than 20 years of experience in the sports industry and a professor at Johan Cruyff Institute, talks about how sports marketing agencies have adapted […]
