Learning from FC Barcelona
April 1, 2019
The Master in Football Business in partnership with FC Barcelona is the only program in football business and administration based on the management model of FC Barcelona In this table […]
Football Business
“Not everything in football should be about business”
November 30, 2018
David Aganzo, president of the Association of Spanish Footballers, highlights the need to work on developing the more modest football categories, and on promoting women’s football and the academic education […]
The business of football clubs according to their owner’s pockets
November 5, 2018
Do club owners earn more money from football than from their other businesses? To really understand the football business, we must first know who its owners are Written by Oliver […]
“Football unites and separates people equally”
May 4, 2018
We speak with the sociologist Richard Giulianotti, guest speaker on our Master in Football Business, about the power of cohesion and separation, the globalization, the violence and the football business […]
“Football clubs are big international brands”
April 20, 2018
Stephen Morrow, a specialist in sports finance, reflects on the successful formula of the football business and warns that “clubs can’t forget their history because that gives them strength as […]
“The globalization of the audience is the great challenge for football clubs”
April 6, 2018
We speak with Richard Denton, marketing professor at the Johan Cruyff Institute and director of sponsorship for Vitesse FC, about how football clubs should adapt to an increasingly volatile environment […]
“Football is truly the most extraordinary lens on society”
March 23, 2018
David Goldblatt, British historian, sociologist, journalist and writer, says that women’s football is undoubtedly the next big thing: “In a decade, we will be wondering why we spent so long […]
“The argument that sport and politics shouldn’t mix is the perfect recipe for corruption”
March 9, 2018
Alan Tomlinson, an expert football historian, sociologist and writer, reviews the virtues and defects, successes and failures of the football business, an industry that seems to have no limits We […]
Understanding Manchester United
February 13, 2018
Let’s find out the secret behind Manchester United’s success, the richest and most valuable football club in the world, not as dominant in results since Alex Ferguson retired Written by Oliver Seitz and […]
From the pitch to the office: an impossible mission?
January 26, 2018
Craig Foster, Fernando Revilla and Grétar Steinsson, three former football players currently professionals in football offices, give their views on the difficulty for players to retrain and put their talent […]
“The new generations of players in Australia understand more and more the importance of education for their future”
January 15, 2018
Craig Foster joins the Johan Cruyff Institute mission to nurture sport with former athletes working in management, as its new ambassador in Australia Craig is a well-known commentator and analyst […]
“Women’s football deserves its own identity”
January 13, 2018
The new managing director of the Dutch women’s football league and professor of the Johan Cruyff Institute, Paul ten Hag, assumes the big challenge of creating a stronger league with […]
“Johan Cruyff has been my inspiration throughout my career in the world of football”
December 1, 2017
Graham Hunter, Scottish reporter and winner of the British Sports Book Awards 2013, talks about the influence of Johan Cruyff and Spanish football in his work Living in an apartment […]
Johan Cruyff Institute attends football industry event in San Siro
October 31, 2017
Johan Cruyff Institute will have a stand with information about all its programs at Football Avenue, which will be held on November 8th and 9th in the emblematic San Siro […]
Feyenoord and Vitesse already have their scholarships from Johan Cruyff Institute
October 27, 2017
Players and staff of Feyenoord and Vitesse begin their online programs in Sport Management and Football Business after winning the scholarships awarded at the Dutch Super Cup Seven players from […]
Johan Cruyff Institute leads debate on football management at the WFS17
October 25, 2017
Johan Cruyff Institute invited Fernando Revilla, Craig Foster and Gretar Steinsson to take the stage at WFS17 to discuss whether the football industry should be managed by former players To […]
Johan Cruyff Institute and FIFPro Division Americas join forces for the professionalization of football
October 17, 2017
Johan Cruyff Institute director, Mariël Koerhuis, and FIFPro Division Americas president, Fernando Revilla, sign a comprehensive collaboration agreement at the WFS The collaboration between both entities has now been extended […]
The Legacy of Johan Cruyff will have presence at WFS17
October 9, 2017
Johan Cruyff Institute increases its participation at the WFS17 as academic partner, with a presence on the central panel with a debate on whether the football industry should be managed […]
The Master in Football Business in partnership with FC Barcelona is now a reality
September 20, 2017
The first edition of the Master starts with 20 students from 14 different nationalities, among them Barça Dutch star Lieke Martens, the best female player according to FIFA A total […]
The legacy of Johan Cruyff to have a prominent presence in Soccerex 2017
August 29, 2017
Johan Cruyff Institute, Cruyff Foundation and Cruyff Football, under the umbrella of The World of Johan Cruyff, will share a stand at the Soccerex Global Convention in Manchester “Being present […]
Johan Cruyff Institute, with Women’s Football at the World Football Summit
August 2, 2017
Johan Cruyff Institute, as academic partner of the event, is attending today in Madrid the Women’s Football Congress organized by WFS According to official FIFA data, around 26 million women […]
Athletic Club Business Model
July 28, 2017
A case study on Athletic Club, one of the most unique organizations in world football, by Dr. Oliver Seitz and Matheus Girardi While football clubs tend to spend vast sums of money […]
The paradox of engaging with new fans
July 25, 2017
Dr. Oliver Seitz, academic director of the Master in Football Business by Johan Cruyff Institute, reflects on what clubs can win and lose in his strategy of engaging new fans […]
Johan Cruyff Institute and FIFPro División América, together in the professionalization of football
July 17, 2017
Johan Cruyff Institute will provide training grants to each of the 15 member associations of FIFPro División América The Institute, recognized and valued from its years of presence in Latin […]
Football Industry Insights, new Johan Cruyff Institute program in 2018
July 6, 2017
Johan Cruyff Institute launches a seminar specializing in the football industry: six days of intensive training in Barcelona with international experts from the sector The world of football is a […]
Johan Cruyff Institute repeats at Expo Fútbol Uruguay
June 30, 2017
Johan Cruyff Institute returns to the most important fair of the year in Latin American football to present its programs at the Congress of Sport Business Johan Cruyff Institute will […]
“With FC Barcelona providing the knowledge from its own model, we hope to provide a very unique content and experience”
June 23, 2017
Interview with Oliver Seitz, academic director of the Master in Football Business in partnership with FC Barcelona and Football Business Development Why is it important for someone to study football […]
“The FIFA scandal was a long time in the making”
June 16, 2017
Interview with Alan Tomlinson, humanist, historian, sociologist and professor of Master in Football Business in partnership with FC Barcelona Could you please tell us about your research work on football? […]
“Globalization of the football market will drive many of the changes in the next couple of years”
June 9, 2017
Interview with Irsan Widarto, specialist in entrepreneurship and innovation, and professor of the Master in Football Business in partnership with FC Barcelona Could you please explain to us your research work […]
The economic framework surrounding football and its complexity
June 2, 2017
Interview with Stephen Morrow, specialist in account, finance and the governance of professional football, and professor of the Master in Football Business in partnership with FC Barcelona Could you please tell us about […]
“Clubs engage more with fans than in the 80s and 90s, to a large extent through marketing”
May 26, 2017
Interview with Richard Giulianotti, sociologist, anthropologist and professor of the Master in Football Business in partnership with FC Barcelona Could you please explain to us your research work on football? […]
Johan Cruyff Institute, sponsor of the Clubs & Brands Breakfast at Soccerex
May 24, 2017
Johan Cruyff Institute will attend the Soccerex Global Convention as sponsor of the clubs and brands breakfast and with a joint stand with Cruyff Football The Johan Cruyff Institute will […]
Football business globalization and the war of the sexes
May 19, 2017
Interview with David Goldblatt, historian, sociologist, journalist, broadcaster and lecturer of the Master in Football Business in partnership with FC Barcelona Could you please explain to us your research work […]
World Football Summit 2017 to award the best football start-ups
May 18, 2017
StartCup is a new initiative of the World Football Summit 2017 to recognize innovation and entrepreneurship at the service of football The World Football Summit will select the seven best […]
Sporting Lisbon includes Johan Cruyff Institute in its III Congress ‘The Future of Football’
April 25, 2017
Oliver Seitz, academic director of the ‘Master in Football Business in partnership with FC Barcelona’, will give a presentation on ‘The future of knowledge regarding football’ “It is a pleasure […]
“The vision of Cruyff would have been very useful for me in my career as a sport manager”
December 28, 2016
Renato Zaccarelli, Italian international footballer in the 80s, discusses how the Johan Cruyff Institute can help to create new sport managers, and how this path of education is required today […]
The Impact of the Digital Age on the Marketing of Football
December 9, 2016
Richard Denton, professor of Sport Marketing at the Johan Cruyff Institute; Steven Adams, Senior Commercial Acquisitions Manager at The FA; and Richard Lamb, International Business Director at FC Internazionale talk about the impact […]
The legacy of Johan Cruyff, among the main events of the World Football Summit
November 30, 2016
‘The World of Johan Cruyff’ gave a talk on the legacy of its founder, on the opening day of the World Football Summit width=”560″ height=”315″ frameborder=”0″ allowfullscreen=”allowfullscreen”> Carole Thate, manager […]
FIFA presents its plan 2.0: the future of football
October 28, 2016
The new president and leader of FIFA, Gianni Infantino, presents his management plan to revolutionize the football of the future: greater investment in football, players and fans, promotion of women’s […]
FC Barcelona and Johan Cruyff Institute launch a Master in Football Business
September 22, 2016
The ‘Master in Football Business in partnership with FC Barcerlona’ will be held on the facilities of the Catalan club with a program based entirely on football business with the […]
The big teams of La Liga choose The Cup
July 22, 2016
The Cup, a pre-season tournament for the youth teams of clubs like FC Barcelona, RCD Espanyol, Atlético de Madrid, Real Sociedad, Valencia and Real Zaragoza, is an event organized by […]
Talent management in the world of football
September 25, 2015
International footballers who have been to the Johan Cruyff Institute talk about the importance of acquiring knowledge about the business of football during and after their careers in order to […]
The sponsor’s reaction to FIFA case
July 17, 2015
Jeroen Weijermars, sports marketing professor at the Johan Cruyff University in Amsterdam, reflects on the reaction of sponsors following the accusations against Blatter for taking bribes One of the reasons […]
‘La Liga’ brand attracts almighty China
April 2, 2015
The Liga de Fútbol Profesional and Mediapro create ‘Spanish Soccer International Marketing,’ an advertising agency to reach out to sponsors and create brand value The Liga de Fútbol Profesional (LFP) […]
The MIC magic formula
March 24, 2015
The Mediterranean International Cup, with its exemplary sports management and a brand image recognized all over the world, is the best youth football tournament Neymar did not hesitate to be […]
Athletes’ qualities for management
November 4, 2014
Can you imagine being able to prove several years of experience at the highest level when starting a job? Athletes are some of the few people who can do this, […]
The passion of a fan, the management of a businessman
October 30, 2014
The Postgraduate Diploma in Football Business at Johan Cruyff Institute has helped Steve Martin improve as a businessman and as Commercial Director of Dundee F.C. He got to know his […]
Vitaliy Reva does not want a goal scored on him
October 22, 2014
The former goalkeeper for Dynamo Kiev FC and the Ukrainian national team has completed the postgraduate program in Football Management at the Johan Cruyff Institute Vitaliy Reva has taken care […]
Johan Cruyff: “You can only learn from your mistakes”
September 8, 2014
“Football you do with your eyes, with your head, but you use your foot. So your eyes are the most important thing as a manager: you must see what somebody […]
“The Football Management degree was the best bridge for me to make the transition into the sports world.”
April 28, 2014
Interview: Nzumbe Nyanduga: How did your degree in Football Management help you in pursuing your goals? The FMD was extremely helpful in my career to date because it was the […]
A move attracted new sponsors for RCD Espanyol
February 5, 2014
As Financial Director, Albert Amat lived the best sponsorship years of the club and reveals how a move attracted new sponsors for RCD Espanyol Albert Amat, Financial Director of RCD […]
