December 5, 2018
Johan Cruyff Institute brings Jorge Valdano, Roberto Martínez and Vítor Baía together to discuss how to manage football players’ changing role: from stars and ‘hosts’ on the pitch to intruders in the labor market which they join over the age of 35 Of the three former players that the Johan Cruyff Institute invited to the […]
April 20, 2018
Stephen Morrow, a specialist in sports finance, reflects on the successful formula of the football business and warns that “clubs can’t forget their history because that gives them strength as the international brands that they are” Manchester United, with €676.3 million in revenue, retained the top spot, closely followed by Real Madrid (€674.6 million) and […]
April 6, 2018
We speak with Richard Denton, marketing professor at the Johan Cruyff Institute and director of sponsorship for Vitesse FC, about how football clubs should adapt to an increasingly volatile environment where sponsors and fans are the key to generating more income And working on all this is Richard Denton, marketing professor at the Johan Cruyff […]
March 23, 2018
David Goldblatt, British historian, sociologist, journalist and writer, says that women’s football is undoubtedly the next big thing: “In a decade, we will be wondering why we spent so long ignoring it; it’s the future” This Londoner based in Bristol is the author of several books including ‘The Game of Our Lives: The Meaning and […]
March 9, 2018
Alan Tomlinson, an expert football historian, sociologist and writer, reviews the virtues and defects, successes and failures of the football business, an industry that seems to have no limits We have taken advantage of his visit to the Johan Cruyff Institute where he spoke on the Master in Football Business in partnership with FC Barcelona, […]
February 13, 2018
Let’s find out the secret behind Manchester United’s success, the richest and most valuable football club in the world, not as dominant in results since Alex Ferguson retired Written by Oliver Seitz and Matheus Girardi In the 2015-2016 season, the club generated more commercial revenue than Juventus, Tottenham Hotspur, Atlético Madrid, Roma, Internazionale and West Ham combined. In […]
January 26, 2018
Craig Foster, Fernando Revilla and Grétar Steinsson, three former football players currently professionals in football offices, give their views on the difficulty for players to retrain and put their talent toward the professionalization of the football industry Now imagine that you are an athlete. Does it make any sense that those who have dedicated their […]
January 15, 2018
Craig Foster joins the Johan Cruyff Institute mission to nurture sport with former athletes working in management, as its new ambassador in Australia Craig is a well-known commentator and analyst for the SBS network in Australia, as well as an ardent defender of players’ rights, a mission he carried out from his position as CEO […]
January 13, 2018
The new managing director of the Dutch women’s football league and professor of the Johan Cruyff Institute, Paul ten Hag, assumes the big challenge of creating a stronger league with financial value so that women’s football will continue to grow “After the Dutch women’s team won the European Championship, people thought that the successes would […]
December 1, 2017
Graham Hunter, Scottish reporter and winner of the British Sports Book Awards 2013, talks about the influence of Johan Cruyff and Spanish football in his work Living in an apartment in La Barceloneta, he has soaked up the Barcelona way of life and continues to enjoy what is for him the best football in Europe. […]
October 31, 2017
Johan Cruyff Institute will have a stand with information about all its programs at Football Avenue, which will be held on November 8th and 9th in the emblematic San Siro stadium Some 60 entities, between Italian and international clubs, federations, leagues and associations, took part in the last edition of the Football Avenue Business Development […]
October 27, 2017
Players and staff of Feyenoord and Vitesse begin their online programs in Sport Management and Football Business after winning the scholarships awarded at the Dutch Super Cup Seven players from Vitesse’s lower categories and the person at Feyenoord who is in charge of fan relations have started the Football Business Fundamentals course. Jens Toornstra and […]
October 25, 2017
Johan Cruyff Institute invited Fernando Revilla, Craig Foster and Gretar Steinsson to take the stage at WFS17 to discuss whether the football industry should be managed by former players To give their point of view on the subject were: Fernando Revilla, currently president of the America Division and member of the Executive Committee of FIFPro, […]
October 17, 2017
Johan Cruyff Institute director, Mariël Koerhuis, and FIFPro Division Americas president, Fernando Revilla, sign a comprehensive collaboration agreement at the WFS The collaboration between both entities has now been extended with the signing of a comprehensive agreement that will benefit the members of the two groups. Johan Cruyff Institute director Mariël Koerhuis and FIFPro Division […]
October 9, 2017
Johan Cruyff Institute increases its participation at the WFS17 as academic partner, with a presence on the central panel with a debate on whether the football industry should be managed by former football players and a stand to spread the Legacy of Johan Cruyff The Johan Cruyff Institute will bring to the table a topic […]
September 20, 2017
The first edition of the Master starts with 20 students from 14 different nationalities, among them Barça Dutch star Lieke Martens, the best female player according to FIFA A total of 20 students from 14 different nationalities will have the unique experience of studying the first and only educational program in football business developed around […]
August 29, 2017
Johan Cruyff Institute, Cruyff Foundation and Cruyff Football, under the umbrella of The World of Johan Cruyff, will share a stand at the Soccerex Global Convention in Manchester “Being present at the Soccerex Global Convention means, for us, to inspire all the attendees with the legacy of Johan Cruyff“, says Carole Thate, general manager of […]
August 2, 2017
Johan Cruyff Institute, as academic partner of the event, is attending today in Madrid the Women’s Football Congress organized by WFS According to official FIFA data, around 26 million women play football on a regular basis in 180 countries around the world. For its part, UEFA’s Annual Report on Women’s Football in Europe reveals more […]
July 28, 2017
A case study on Athletic Club, one of the most unique organizations in world football, by Dr. Oliver Seitz and Matheus Girardi While football clubs tend to spend vast sums of money on finding and signing the best talent from around the world, Athletic is loyal to its tradition and limits recruitment solely to talent from the […]
July 25, 2017
Dr. Oliver Seitz, academic director of the Master in Football Business by Johan Cruyff Institute, reflects on what clubs can win and lose in his strategy of engaging new fans As a club progress, success generates growing influence and importance, and it starts to attract new fans organically. A mildly successful club attracts people identified […]
July 17, 2017
Johan Cruyff Institute will provide training grants to each of the 15 member associations of FIFPro División América The Institute, recognized and valued from its years of presence in Latin America, will be directly involved in training the professionals of FIFPro División América, offering a scholarship for the program Football Business Fundamentals to each of […]
July 6, 2017
Johan Cruyff Institute launches a seminar specializing in the football industry: six days of intensive training in Barcelona with international experts from the sector The world of football is a market that generates and moves a lot of money worldwide. Because of the interest it arouses at all levels, its management is very specific and, […]
June 30, 2017
Johan Cruyff Institute returns to the most important fair of the year in Latin American football to present its programs at the Congress of Sport Business Johan Cruyff Institute will be present at the fair through its representative in Uruguay, Paco Silva, and will have a stand in the networking area, offering information on all […]
June 23, 2017
Interview with Oliver Seitz, academic director of the Master in Football Business in partnership with FC Barcelona and Football Business Development Why is it important for someone to study football business? The football business is very different from ordinary businesses in many aspects. Football organizations – clubs, sponsors, investors, etc – have many different forms […]
June 16, 2017
Interview with Alan Tomlinson, humanist, historian, sociologist and professor of Master in Football Business in partnership with FC Barcelona Could you please tell us about your research work on football? My research on football has focused upon the power dimensions of the sport, as understood from a social scientific perspective. I have had a general […]
June 9, 2017
Interview with Irsan Widarto, specialist in entrepreneurship and innovation, and professor of the Master in Football Business in partnership with FC Barcelona Could you please explain to us your research work on football? Through my professorship at the Johan Cruyff Institute, I’ve had the chance to look behind the scenes of many professional football clubs and […]
June 2, 2017
Interview with Stephen Morrow, specialist in account, finance and the governance of professional football, and professor of the Master in Football Business in partnership with FC Barcelona Could you please tell us about your research work on football? My work has encompassed studies on accounting aspects in football (e.g. the treatment of players as assets), on CSR, on […]
May 26, 2017
Interview with Richard Giulianotti, sociologist, anthropologist and professor of the Master in Football Business in partnership with FC Barcelona Could you please explain to us your research work on football? I think my research work on football has had four main dimensions: first, football subcultures, particularly the culture and politics of fan organizations and movements; […]
May 24, 2017
Johan Cruyff Institute will attend the Soccerex Global Convention as sponsor of the clubs and brands breakfast and with a joint stand with Cruyff Football The Johan Cruyff Institute will also have a stand in the exhibitors’ area offering information about all of master’s and postgraduate courses in Sport Management, Sport Marketing and Sport Sponsorship, […]
May 19, 2017
Interview with David Goldblatt, historian, sociologist, journalist, broadcaster and lecturer of the Master in Football Business in partnership with FC Barcelona Could you please explain to us your research work on football? I’m a historian, sociologist, journalist and broadcaster. My work straddles the line between accessible academia and serious journalism, synoptic sweeps of existing literature […]
May 18, 2017
StartCup is a new initiative of the World Football Summit 2017 to recognize innovation and entrepreneurship at the service of football The World Football Summit will select the seven best start-ups, which will be able to give their elevator pitch and explain their business project to the attendees of the congress in a space provided […]
April 25, 2017
Oliver Seitz, academic director of the ‘Master in Football Business in partnership with FC Barcelona’, will give a presentation on ‘The future of knowledge regarding football’ “It is a pleasure and an honor to participate in the congress sponsored by Sporting, one of the great clubs in Europe,” says Oliver. “The Johan Cruyff Institute gives […]
December 28, 2016
Renato Zaccarelli, Italian international footballer in the 80s, discusses how the Johan Cruyff Institute can help to create new sport managers, and how this path of education is required today Renato, 40 years have passed since the Torino FC scudetto in 1976. A new era, many things have changed since then Yes, it is sport […]
December 9, 2016
Richard Denton, professor of Sport Marketing at the Johan Cruyff Institute; Steven Adams, Senior Commercial Acquisitions Manager at The FA; and Richard Lamb, International Business Director at FC Internazionale talk about the impact of the digital age on the marketing of football On 13 October 2016, Johan Cruyff Institute hosted a webinar on ‘The Impact of the Digital […]
November 30, 2016
‘The World of Johan Cruyff’ gave a talk on the legacy of its founder, on the opening day of the World Football Summit width=”560″ height=”315″ frameborder=”0″ allowfullscreen=”allowfullscreen”> Carole Thate, manager of ‘The World of Johan Cruyff’, discused the figure of the founder and his three big initiatives – the Johan Cruyff Institute, the Cruyff Foundation […]
October 28, 2016
The new president and leader of FIFA, Gianni Infantino, presents his management plan to revolutionize the football of the future: greater investment in football, players and fans, promotion of women’s football, technological innovation and direct control of commercial operations Gianni Infantino is the man who must lead the most important entity in world of football […]
September 22, 2016
The ‘Master in Football Business in partnership with FC Barcerlona’ will be held on the facilities of the Catalan club with a program based entirely on football business with the club as a model, and will reflect Cruyff’s ‘Total Football’ vision FC Barcelona and Johan Cruyff Institute have made public today a collaboration agreement that […]
July 22, 2016
The Cup, a pre-season tournament for the youth teams of clubs like FC Barcelona, RCD Espanyol, Atlético de Madrid, Real Sociedad, Valencia and Real Zaragoza, is an event organized by a former student of the Master in Sport Management at the Johan Cruyff Institute The Cup is the event that Manu Campás has spent half […]
September 25, 2015
International footballers who have been to the Johan Cruyff Institute talk about the importance of acquiring knowledge about the business of football during and after their careers in order to continue setting an example outside the boundaries of the pitch The sports world feeds on idols, who act as examples in a society increasingly hungry […]
July 17, 2015
Jeroen Weijermars, sports marketing professor at the Johan Cruyff University in Amsterdam, reflects on the reaction of sponsors following the accusations against Blatter for taking bribes One of the reasons that justify a company’s investment in sponsorship is that of sharing values between the sponsor and the sponsee. And, in the case of sport, there […]
April 2, 2015
The Liga de Fútbol Profesional and Mediapro create ‘Spanish Soccer International Marketing,’ an advertising agency to reach out to sponsors and create brand value The Liga de Fútbol Profesional (LFP) does not cease in its efforts to continue activating an internationalization strategy for competition, to make a global Liga and increase notoriety with brand value. […]
March 24, 2015
The Mediterranean International Cup, with its exemplary sports management and a brand image recognized all over the world, is the best youth football tournament Neymar did not hesitate to be a sponsor in this year’s Mediterranean International Cup. The Brazilian, an indisputable figure in FC Barcelona, has a memory. Not too long ago –seven years […]
November 4, 2014
Can you imagine being able to prove several years of experience at the highest level when starting a job? Athletes are some of the few people who can do this, and with a spectacular level of demand. Former Icelandic football player, Gretar Steinsson, completed the postgraduate program in Football Management at the Johan Cruyff Institute to carry the […]
October 30, 2014
The Postgraduate Diploma in Football Business at Johan Cruyff Institute has helped Steve Martin improve as a businessman and as Commercial Director of Dundee F.C. He got to know his hometown club, Scotland’s Dundee Football Club, with the eyes of a child, when he went to watch all their matches with his father. Steve Martin, […]
October 22, 2014
The former goalkeeper for Dynamo Kiev FC and the Ukrainian national team has completed the postgraduate program in Football Management at the Johan Cruyff Institute Vitaliy Reva has taken care of the goal for the Ukrainian national team and great teams such as CSKA and Dynamo Kiev FC during the best years of his professional […]
September 8, 2014
“Football you do with your eyes, with your head, but you use your foot. So your eyes are the most important thing as a manager: you must see what somebody does, you must see if somebody makes a mistake” Cruyff explained to sport management students at the Johan Cruyff Institute. “If you can learn from your […]
April 28, 2014
Interview: Nzumbe Nyanduga: How did your degree in Football Management help you in pursuing your goals? The FMD was extremely helpful in my career to date because it was the best bridge for me to make the transition into the sports world. The course is very well balanced as it allows you to carry out […]
February 5, 2014
As Financial Director, Albert Amat lived the best sponsorship years of the club and reveals how a move attracted new sponsors for RCD Espanyol Albert Amat, Financial Director of RCD Espanyol, has been linked to the blue and white club for more than a decade. We talked to him today about this team’s sponsorship policy. […]
