Technology and changing consumer habits are making it necessary to think about a new model for broadcasting rights in sport, with the need to “create a premium product that justifies […]
We analyze LaLiga’s strategy towards Covid and the actions it has taken to minimize the impact of the pandemic and manage a crisis never before experienced by the sports industry. […]
In the last decade, LaLiga has become “a good case study as a business model” and has achieved what few other companies have managed to do, according to José Moya, […]
Sergi Vieta, a consultant with more than 20 years of experience in the sports industry and a professor at Johan Cruyff Institute, talks about how sports marketing agencies have adapted […]
Johan Cruyff Institute will lead a panel discussion on the role of education in the professionalization of the football industry at Soccerex Connected, with live participation from Alfred Finnbogason (a […]
Ignacio Mas Bagà, director of the Master in Football Business in partnership with FC Barcelona, reveals the specializations in demand in the football industry in order to advance in its […]
Ignacio Mas-Bagà, the new director of the Master in Football Business in partnership with FC Barcelona and CEO of Girona FC, hopes that “in one year, football will return to […]
Juan Sebastián Verón, Juan Pablo Caffa and Natalia Gaitán will discuss the importance of academic training in the football industry in the Johan Cruyff Institute panel, and two experts in […]
Johan Cruyff Institute and LaLiga have reached an agreement for the transfer of expert knowledge to benefit the world football industry with the aspiration to create new paradigms Under this […]