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Football Business

26-05-2017

“Clubs engage more with fans than in the 80s and 90s, to a large extent through marketing”

24-05-2017

Johan Cruyff Institute, sponsor of the Clubs & Brands Breakfast at Soccerex

19-05-2017

Football business globalization and the war of the sexes

18-05-2017

World Football Summit 2017 to award the best football start-ups

25-04-2017

Sporting Lisbon includes Johan Cruyff Institute in its III Congress ‘The Future of Football’

28-12-2016

Zaccarelli: “The vision of Cruyff would have been very useful for me in my career as a sport manager”

09-12-2016

31 Pro-Tips for Digital Marketing in Football

30-11-2016

The legacy of Johan Cruyff, among the main events of the World Football Summit

28-10-2016

FIFA presents its plan 2.0: the future of football

22-09-2016

FC Barcelona and Johan Cruyff Institute launch a Master in Football Business

22-07-2016

The big teams of La Liga choose The Cup

25-09-2015

Talent management in the world of football

17-07-2015

The sponsor’s reaction to FIFA case

02-04-2015

‘La Liga’ brand attracts almighty China

24-03-2015

The MIC magic formula

04-11-2014

Athletes’ qualities for management

30-10-2014

The passion of a fan, the management of a businessman

22-10-2014

Vitaliy Reva does not want a goal scored on him

08-09-2014

Johan Cruyff: “You can only learn from your mistakes”

28-04-2014

Nzumbe Nyanduga: “The Football Management degree was the best bridge for me to make the transition into the sports world.”

05-02-2014

A move attracted new sponsors for RCD Espanyol

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