Football Business

El fútbol demanda la contratación de nuevos perfiles profesionales

Football needs new professional profiles

July 19, 2019

Football clubs are redirecting their management toward a business model with the hiring of new professional profiles that will ensure the survival of the business without such a direct dependence […]

Learning from FC Barcelona - Johan Cruyff Institute

Learning from FC Barcelona

April 1, 2019

The Master in Football Business in partnership with FC Barcelona is the only program in football business and administration based on the management model of FC Barcelona In this table […]

Entrevista: Ignacio Mas-Bagà, director general del Girona FC - Johan Cruyff Institute

Interview: Ignacio Mas-Bagà, general manager of Girona FC

March 22, 2019

“The first division takes you to places that you would never believe you would arrive”, states Ignacio Mas-Bagà. And continues: “Our main objective is continue growing and consolidating” Mas-Bagà tells […]

Footballers: from ‘hosts’ to intruders

Footballers: from ‘hosts’ to intruders

December 5, 2018

Johan Cruyff Institute brings Jorge Valdano, Roberto Martínez and Vítor Baía together to discuss how to manage football players’ changing role: from stars and ‘hosts’ on the pitch to intruders […]

“Not everything in football should be about business”

“Not everything in football should be about business”

November 30, 2018

David Aganzo, president of the Association of Spanish Footballers, highlights the need to work on developing the more modest football categories, and on promoting women’s football and the academic education […]

“El fútbol une y separa a la gente por igual” - Johan Cruyff Institute

“Football unites and separates people equally”

May 4, 2018

We speak with the sociologist Richard Giulianotti, guest speaker on our Master in Football Business, about the power of cohesion and separation, the globalization, the violence and the football business […]

“Football clubs are big international brands”

April 20, 2018

Stephen Morrow, a specialist in sports finance, reflects on the successful formula of the football business and warns that “clubs can’t forget their history because that gives them strength as […]

Understanding Manchester United - Johan Cruyff Institute

Understanding Manchester United

February 13, 2018

Let’s find out the secret behind Manchester United’s success, the richest and most valuable football club in the world, not as dominant in results since Alex Ferguson retired Written by Oliver Seitz and […]

From the pitch to the office: an impossible mission? - Johan Cruyff Institute

From the pitch to the office: an impossible mission?

January 26, 2018

Craig Foster, Fernando Revilla and Grétar Steinsson, three former football players currently professionals in football offices, give their views on the difficulty for players to retrain and put their talent […]

Women’s football deserves its own identity - Johan Cruyff Institute

“Women’s football deserves its own identity”

January 13, 2018

The new managing director of the Dutch women’s football league and professor of the Johan Cruyff Institute, Paul ten Hag, assumes the big challenge of creating a stronger league with […]

Football Focus: Athletic Club Business Model - Johan Cruyff Institute

Athletic Club Business Model

July 28, 2017

A case study on Athletic Club, one of the most unique organizations in world football, by Dr. Oliver Seitz and Matheus Girardi While football clubs tend to spend vast sums of money […]

The paradox of engaging with new fans - Johan Cruyff Institute

The paradox of engaging with new fans

July 25, 2017

Dr. Oliver Seitz, academic director of the Master in Football Business by Johan Cruyff Institute, reflects on what clubs can win and lose in his strategy of engaging new fans […]

Alan Tomlinson - Máster en Administración y Dirección del Fútbol en colaboración con el FC Barcelona

“The FIFA scandal was a long time in the making”

June 16, 2017

Interview with Alan Tomlinson, humanist, historian, sociologist and professor of Master in Football Business in partnership with FC Barcelona Could you please tell us about your research work on football? […]

David Goldblatt - Master in Football Business in partnership with FC Barcelona

Football business globalization and the war of the sexes

May 19, 2017

Interview with David Goldblatt, historian, sociologist, journalist, broadcaster and lecturer of the Master in Football Business in partnership with FC Barcelona Could you please explain to us your research work […]

El impacto de la era digital en el marketing del fútbol - Johan Cruyff Institute

The Impact of the Digital Age on the Marketing of Football

December 9, 2016

Richard Denton, professor of Sport Marketing at the Johan Cruyff Institute; Steven Adams, Senior Commercial Acquisitions Manager at The FA; and Richard Lamb, International Business Director at FC Internazionale talk about the impact […]

La FIFA presenta su plan 2.0: el futuro del fútbol - Johan Cruyff Institute

FIFA presents its plan 2.0: the future of football

October 28, 2016

The new president and leader of FIFA, Gianni Infantino, presents his management plan to revolutionize the football of the future: greater investment in football, players and fans, promotion of women’s […]

Los grandes de La Liga apuestan por The Cup - Johan Cruyff Institute

The big teams of La Liga choose The Cup

July 22, 2016

The Cup, a pre-season tournament for the youth teams of clubs like FC Barcelona, RCD Espanyol, Atlético de Madrid, Real Sociedad, Valencia and Real Zaragoza, is an event organized by […]

La gestión del talento en el mundo del fútbol

Talent management in the world of football

September 25, 2015

International footballers who have been to the Johan Cruyff Institute talk about the importance of acquiring knowledge about the business of football during and after their careers in order to […]

La reacción del patrocinador al ‘Blatter-Gate’

The sponsor’s reaction to FIFA case

July 17, 2015

Jeroen Weijermars, sports marketing professor at the Johan Cruyff University in Amsterdam, reflects on the reaction of sponsors following the accusations against Blatter for taking bribes One of the reasons […]

‘La Liga’ brand attracts almighty China

April 2, 2015

The Liga de Fútbol Profesional and Mediapro create ‘Spanish Soccer International Marketing,’ an advertising agency to reach out to sponsors and create brand value The Liga de Fútbol Profesional (LFP) […]

La fórmula mágica del MIC

The MIC magic formula

March 24, 2015

The Mediterranean International Cup, with its exemplary sports management and a brand image recognized all over the world, is the best youth football tournament Over its 14 year history, besides […]

Athletes' qualities for management

Athletes’ qualities for management

November 4, 2014

Can you imagine being able to prove several years of experience at the highest level when starting a job? Athletes are some of the few people who can do this, […]

Vitaliy Reva does not want a goal scored on him

Vitaliy Reva does not want a goal scored on him

October 22, 2014

The former goalkeeper for Dynamo Kiev FC and the Ukrainian national team has completed the postgraduate program in Football Management at the Johan Cruyff Institute Vitaliy Reva has taken care […]