February 7, 2020
Markus Breglec, former director of marketing and media at Liverpool FC, warns that the industry has a lot of ground to explore in terms of fan engagement and recognizes that […]
September 23, 2019
Johan Cruyff Institute has invited former football players Saha, Karembeu and Alonso onto the stage at WFS 2019, together with the captain of the Afghan women’s team, Shabnam Mobarez, to […]
August 2, 2019
UEFA and ECA are promoting a revision of the Champions League model: the European Super League project clashes head-on with most of the national leagues, which see it as a […]
July 31, 2019
We speak with Edgar Merino, former student, Johan Cruyff Institute agent for Chile and director of Solo Cracks, a leading agency in women’s football, who argues that it does women’s […]
July 19, 2019
Football clubs are redirecting their management toward a business model with the hiring of new professional profiles that will ensure the survival of the business without such a direct dependence […]
April 1, 2019
The Master in Football Business in partnership with FC Barcelona is the only program in football business and administration based on the management model of FC Barcelona In this table […]
March 22, 2019
“The first division takes you to places that you would never believe you would arrive”, states Ignacio Mas-Bagà. And continues: “Our main objective is continue growing and consolidating” Mas-Bagà tells […]
December 21, 2018
Pierre Maes, a specialist in sports broadcasting rights, explains how the business has been changing hands and how the ‘Big Four’ technology companies now have the power to change it […]
December 5, 2018
Johan Cruyff Institute brings Jorge Valdano, Roberto Martínez and Vítor Baía together to discuss how to manage football players’ changing role: from stars and ‘hosts’ on the pitch to intruders […]
November 30, 2018
David Aganzo, president of the Association of Spanish Footballers, highlights the need to work on developing the more modest football categories, and on promoting women’s football and the academic education […]
November 5, 2018
Do club owners earn more money from football than from their other businesses? To really understand the football business, we must first know who its owners are Written by Oliver […]
May 4, 2018
We speak with the sociologist Richard Giulianotti, guest speaker on our Master in Football Business, about the power of cohesion and separation, the globalization, the violence and the football business […]
April 20, 2018
Stephen Morrow, a specialist in sports finance, reflects on the successful formula of the football business and warns that “clubs can’t forget their history because that gives them strength as […]
April 6, 2018
We speak with Richard Denton, marketing professor at the Johan Cruyff Institute and director of sponsorship for Vitesse FC, about how football clubs should adapt to an increasingly volatile environment […]
March 23, 2018
David Goldblatt, British historian, sociologist, journalist and writer, says that women’s football is undoubtedly the next big thing: “In a decade, we will be wondering why we spent so long […]
March 9, 2018
Alan Tomlinson, an expert football historian, sociologist and writer, reviews the virtues and defects, successes and failures of the football business, an industry that seems to have no limits We […]
February 13, 2018
Let’s find out the secret behind Manchester United’s success, the richest and most valuable football club in the world, not as dominant in results since Alex Ferguson retired Written by Oliver Seitz and […]
January 26, 2018
Craig Foster, Fernando Revilla and Grétar Steinsson, three former football players currently professionals in football offices, give their views on the difficulty for players to retrain and put their talent […]
January 15, 2018
Craig Foster joins the Johan Cruyff Institute mission to nurture sport with former athletes working in management, as its new ambassador in Australia Craig is a well-known commentator and analyst […]
January 13, 2018
The new managing director of the Dutch women’s football league and professor of the Johan Cruyff Institute, Paul ten Hag, assumes the big challenge of creating a stronger league with […]
December 1, 2017
Graham Hunter, Scottish reporter and winner of the British Sports Book Awards 2013, talks about the influence of Johan Cruyff and Spanish football in his work Living in an apartment […]
October 31, 2017
Johan Cruyff Institute will have a stand with information about all its programs at Football Avenue, which will be held on November 8th and 9th in the emblematic San Siro […]
October 27, 2017
Players and staff of Feyenoord and Vitesse begin their online programs in Sport Management and Football Business after winning the scholarships awarded at the Dutch Super Cup Seven players from […]
October 25, 2017
Johan Cruyff Institute invited Fernando Revilla, Craig Foster and Gretar Steinsson to take the stage at WFS17 to discuss whether the football industry should be managed by former players To […]
October 17, 2017
Johan Cruyff Institute director, Mariël Koerhuis, and FIFPro Division Americas president, Fernando Revilla, sign a comprehensive collaboration agreement at the WFS The collaboration between both entities has now been extended […]
October 9, 2017
Johan Cruyff Institute increases its participation at the WFS17 as academic partner, with a presence on the central panel with a debate on whether the football industry should be managed […]
September 20, 2017
The first edition of the Master starts with 20 students from 14 different nationalities, among them Barça Dutch star Lieke Martens, the best female player according to FIFA A total […]
August 29, 2017
Johan Cruyff Institute, Cruyff Foundation and Cruyff Football, under the umbrella of The World of Johan Cruyff, will share a stand at the Soccerex Global Convention in Manchester “Being present […]
August 2, 2017
Johan Cruyff Institute, as academic partner of the event, is attending today in Madrid the Women’s Football Congress organized by WFS According to official FIFA data, around 26 million women […]
July 28, 2017
A case study on Athletic Club, one of the most unique organizations in world football, by Dr. Oliver Seitz and Matheus Girardi While football clubs tend to spend vast sums of money […]
July 25, 2017
Dr. Oliver Seitz, academic director of the Master in Football Business by Johan Cruyff Institute, reflects on what clubs can win and lose in his strategy of engaging new fans […]
July 17, 2017
Johan Cruyff Institute will provide training grants to each of the 15 member associations of FIFPro División América The Institute, recognized and valued from its years of presence in Latin […]
July 6, 2017
Johan Cruyff Institute launches a seminar specializing in the football industry: six days of intensive training in Barcelona with international experts from the sector The world of football is a […]
June 30, 2017
Johan Cruyff Institute returns to the most important fair of the year in Latin American football to present its programs at the Congress of Sport Business Johan Cruyff Institute will […]
June 23, 2017
Interview with Oliver Seitz, academic director of the Master in Football Business in partnership with FC Barcelona and Football Business Development Why is it important for someone to study football […]
June 16, 2017
Interview with Alan Tomlinson, humanist, historian, sociologist and professor of Master in Football Business in partnership with FC Barcelona Could you please tell us about your research work on football? […]
June 9, 2017
Interview with Irsan Widarto, specialist in entrepreneurship and innovation, and professor of the Master in Football Business in partnership with FC Barcelona Could you please explain to us your research work […]
June 2, 2017
Interview with Stephen Morrow, specialist in account, finance and the governance of professional football, and professor of the Master in Football Business in partnership with FC Barcelona Could you please tell us about […]
May 26, 2017
Interview with Richard Giulianotti, sociologist, anthropologist and professor of the Master in Football Business in partnership with FC Barcelona Could you please explain to us your research work on football? […]
May 24, 2017
Johan Cruyff Institute will attend the Soccerex Global Convention as sponsor of the clubs and brands breakfast and with a joint stand with Cruyff Football The Johan Cruyff Institute will […]
May 19, 2017
Interview with David Goldblatt, historian, sociologist, journalist, broadcaster and lecturer of the Master in Football Business in partnership with FC Barcelona Could you please explain to us your research work […]
May 18, 2017
StartCup is a new initiative of the World Football Summit 2017 to recognize innovation and entrepreneurship at the service of football The World Football Summit will select the seven best […]
April 25, 2017
Oliver Seitz, academic director of the ‘Master in Football Business in partnership with FC Barcelona’, will give a presentation on ‘The future of knowledge regarding football’ “It is a pleasure […]
December 28, 2016
Renato Zaccarelli, Italian international footballer in the 80s, discusses how the Johan Cruyff Institute can help to create new sport managers, and how this path of education is required today […]
December 9, 2016
Richard Denton, professor of Sport Marketing at the Johan Cruyff Institute; Steven Adams, Senior Commercial Acquisitions Manager at The FA; and Richard Lamb, International Business Director at FC Internazionale talk about the impact […]
November 30, 2016
‘The World of Johan Cruyff’ gave a talk on the legacy of its founder, on the opening day of the World Football Summit width=”560″ height=”315″ frameborder=”0″ allowfullscreen=”allowfullscreen”> Carole Thate, manager […]
October 28, 2016
The new president and leader of FIFA, Gianni Infantino, presents his management plan to revolutionize the football of the future: greater investment in football, players and fans, promotion of women’s […]
September 22, 2016
The ‘Master in Football Business in partnership with FC Barcerlona’ will be held on the facilities of the Catalan club with a program based entirely on football business with the […]
July 22, 2016
The Cup, a pre-season tournament for the youth teams of clubs like FC Barcelona, RCD Espanyol, Atlético de Madrid, Real Sociedad, Valencia and Real Zaragoza, is an event organized by […]
September 25, 2015
International footballers who have been to the Johan Cruyff Institute talk about the importance of acquiring knowledge about the business of football during and after their careers in order to […]
July 17, 2015
Jeroen Weijermars, sports marketing professor at the Johan Cruyff University in Amsterdam, reflects on the reaction of sponsors following the accusations against Blatter for taking bribes One of the reasons […]
April 2, 2015
The Liga de Fútbol Profesional and Mediapro create ‘Spanish Soccer International Marketing,’ an advertising agency to reach out to sponsors and create brand value The Liga de Fútbol Profesional (LFP) […]
March 24, 2015
The Mediterranean International Cup, with its exemplary sports management and a brand image recognized all over the world, is the best youth football tournament Over its 14 year history, besides […]
November 4, 2014
Can you imagine being able to prove several years of experience at the highest level when starting a job? Athletes are some of the few people who can do this, […]
October 30, 2014
The Postgraduate Diploma in Football Business at Johan Cruyff Institute has helped Steve Martin improve as a businessman and as Commercial Director of Dundee F.C. He got to know his […]
October 22, 2014
The former goalkeeper for Dynamo Kiev FC and the Ukrainian national team has completed the postgraduate program in Football Management at the Johan Cruyff Institute Vitaliy Reva has taken care […]
