February 12, 2021
Technology and changing consumer habits are making it necessary to think about a new model for broadcasting rights in sport, with the need to “create a premium product that justifies […]
November 23, 2020
We analyze LaLiga’s strategy towards Covid and the actions it has taken to minimize the impact of the pandemic and manage a crisis never before experienced by the sports industry. […]
October 26, 2020
In the last decade, LaLiga has become “a good case study as a business model” and has achieved what few other companies have managed to do, according to José Moya, […]
September 30, 2020
Sergi Vieta, a consultant with more than 20 years of experience in the sports industry and a professor at Johan Cruyff Institute, talks about how sports marketing agencies have adapted […]
September 15, 2020
Johan Cruyff Institute will lead a panel discussion on the role of education in the professionalization of the football industry at Soccerex Connected, with live participation from Alfred Finnbogason (a […]
August 25, 2020
Ignacio Mas Bagà, director of the Master in Football Business in partnership with FC Barcelona, reveals the specializations in demand in the football industry in order to advance in its […]
August 21, 2020
Ignacio Mas-Bagà, the new director of the Master in Football Business in partnership with FC Barcelona and CEO of Girona FC, hopes that “in one year, football will return to […]
July 6, 2020
Juan Sebastián Verón, Juan Pablo Caffa and Natalia Gaitán will discuss the importance of academic training in the football industry in the Johan Cruyff Institute panel, and two experts in […]
June 18, 2020
Johan Cruyff Institute and LaLiga have reached an agreement for the transfer of expert knowledge to benefit the world football industry with the aspiration to create new paradigms Under this […]
