Football Business


Learning from FC Barcelona - Johan Cruyff Institute

Learning from FC Barcelona

The Master in Football Business in partnership with FC Barcelona is the only program in football business and administration based on the management model of FC Barcelona In this table […]



“Not everything in football should be about business”

“Not everything in football should be about business”

David Aganzo, president of the Association of Spanish Footballers, highlights the need to work on developing the more modest football categories, and on promoting women’s football and the academic education […]

“El fútbol une y separa a la gente por igual” - Johan Cruyff Institute

“Football unites and separates people equally”

We speak with the sociologist Richard Giulianotti, guest speaker on our Master in Football Business, about the power of cohesion and separation, the globalization, the violence and the football business […]

“Football clubs are big international brands”

Stephen Morrow, a specialist in sports finance, reflects on the successful formula of the football business and warns that “clubs can’t forget their history because that gives them strength as […]

Understanding Manchester United - Johan Cruyff Institute

Understanding Manchester United

Let’s find out the secret behind Manchester United’s success, the richest and most valuable football club in the world, not as dominant in results since Alex Ferguson retired Written by Oliver Seitz and […]

From the pitch to the office: an impossible mission? - Johan Cruyff Institute

From the pitch to the office: an impossible mission?

Craig Foster, Fernando Revilla and Grétar Steinsson, three former football players currently professionals in football offices, give their views on the difficulty for players to retrain and put their talent […]

Women’s football deserves its own identity - Johan Cruyff Institute

“Women’s football deserves its own identity”

The new managing director of the Dutch women’s football league and professor of the Johan Cruyff Institute, Paul ten Hag, assumes the big challenge of creating a stronger league with […]

Football Focus: Athletic Club Business Model - Johan Cruyff Institute

Athletic Club Business Model

A case study on Athletic Club, one of the most unique organizations in world football, by Dr. Oliver Seitz and Matheus Girardi While football clubs tend to spend vast sums of money […]

The paradox of engaging with new fans - Johan Cruyff Institute

The paradox of engaging with new fans

Dr. Oliver Seitz, academic director of the Master in Football Business by Johan Cruyff Institute, reflects on what clubs can win and lose in his strategy of engaging new fans […]

Alan Tomlinson - Máster en Administración y Dirección del Fútbol en colaboración con el FC Barcelona

“The FIFA scandal was a long time in the making”

Interview with Alan Tomlinson, humanist, historian, sociologist and professor of Master in Football Business in partnership with FC Barcelona Could you please tell us about your research work on football? […]

David Goldblatt - Master in Football Business in partnership with FC Barcelona

Football business globalization and the war of the sexes

Interview with David Goldblatt, historian, sociologist, journalist, broadcaster and lecturer of the Master in Football Business in partnership with FC Barcelona Could you please explain to us your research work […]

El impacto de la era digital en el marketing del fútbol - Johan Cruyff Institute

The Impact of the Digital Age on the Marketing of Football

Richard Denton, professor of Sport Marketing at the Johan Cruyff Institute; Steven Adams, Senior Commercial Acquisitions Manager at The FA; and Richard Lamb, International Business Director at FC Internazionale talk about the impact […]

La FIFA presenta su plan 2.0: el futuro del fútbol - Johan Cruyff Institute

FIFA presents its plan 2.0: the future of football

The new president and leader of FIFA, Gianni Infantino, presents his management plan to revolutionize the football of the future: greater investment in football, players and fans, promotion of women’s […]

Los grandes de La Liga apuestan por The Cup - Johan Cruyff Institute

The big teams of La Liga choose The Cup

The Cup, a pre-season tournament for the youth teams of clubs like FC Barcelona, RCD Espanyol, Atlético de Madrid, Real Sociedad, Valencia and Real Zaragoza, is an event organized by […]

La gestión del talento en el mundo del fútbol

Talent management in the world of football

International footballers who have been to the Johan Cruyff Institute talk about the importance of acquiring knowledge about the business of football during and after their careers in order to […]

La reacción del patrocinador al ‘Blatter-Gate’

The sponsor’s reaction to FIFA case

Jeroen Weijermars, sports marketing professor at the Johan Cruyff University in Amsterdam, reflects on the reaction of sponsors following the accusations against Blatter for taking bribes One of the reasons […]

‘La Liga’ brand attracts almighty China

The Liga de Fútbol Profesional and Mediapro create ‘Spanish Soccer International Marketing,’ an advertising agency to reach out to sponsors and create brand value The Liga de Fútbol Profesional (LFP) […]

La fórmula mágica del MIC

The MIC magic formula

The Mediterranean International Cup, with its exemplary sports management and a brand image recognized all over the world, is the best youth football tournament Over its 14 year history, besides […]

Athletes' qualities for management

Athletes’ qualities for management

Can you imagine being able to prove several years of experience at the highest level when starting a job? Athletes are some of the few people who can do this, […]

Vitaliy Reva does not want a goal scored on him

Vitaliy Reva does not want a goal scored on him

The former goalkeeper for Dynamo Kiev FC and the Ukrainian national team has completed the postgraduate program in Football Management at the Johan Cruyff Institute Vitaliy Reva has taken care […]

A move attracted new sponsors for RCD Espanyol

A move attracted new sponsors for RCD Espanyol

As Financial Director, Albert Amat lived the best sponsorship years of the club and reveals how a move attracted new sponsors for RCD Espanyol Albert Amat, Financial Director of RCD […]