Johan Cruyff and Cayetano Martínez de Irujo celebrate an agreement that provides 21 athletes with scholarships to study Sports Management & Sports Marketing
Johan Cruyff, founder of the Johan Cruyff Institute, and Cayetano Martínez de Irujo, president of the Asociación de Deportistas, signed a collaboration agreement today between both organizations within the “España compite: en la empresa como en el deporte” (“Spain competes: in companies as in sport”) project.
The Johan Cruyff Institute joins two of the most representative organizations in theworld of sport – the Consejo Superior de Deportes (CSD) and the Asociación de Deportistas (AD)-, and from the business world – the Spanish Confederation of Business Organizations (CEOE) and the Spanish Confederation of Small and Medium-sized Enterprises (CEPYME) – to educate athletes, by granting scholarships through the Johan Cruyff Institute, to those who want to become managers of sport, something they have devoted a long time to in their respective professional careers.
Out of the “España compite: en la empresa como en el deporte” project the collaboration between entrepreneurs, athletes and the CSD was born to develop, enhance and manifest the values shared between both worlds, an impulse to the business activity, job creation and the promotion of sport.
‘España compite’ will be developed through the following strategic lines:
1. Sponsorship of athletes and sporting events through the CSD, CEOE and the AD, for their training, preparation and participation in events and competitions of their specialty, with special emphasis on young athletes and female athletes.
2. Participation in national and international business missions.
3. Annual development of the ‘Spain SME’s & Investors Summit,’ being the largest meeting point for SMEs, investors and corporations to promote events in the different autonomous communities that combine sports activities and business meetings to:
– Attract national and international investment and financing, to Spanish SMEs and non-professional sport.
– Promote and develop the export and internationalization of Spanish SMEs.
– Promote networking between professionals and entrepreneurs.
– Associate the values of sport and business leadership.
4. To promote agreements with companies for the development of scholarship programs that allow athletes the chance to have internships.
5. To deliver training and coaching programs to entrepreneurs and managers for thedevelopment of a leadership culture.
6. To carry out activities for outreach and promotion of the figure of the entrepreneur as a creator of economic growth and employment, associated with the values of sport.
The Johan Cruyff Institute expects to continue being the best bridge between athletes andcompanies when the moment arrives where both should join efforts in the working world.