The general manager of Johan Cruyff Institute, Mariël Koerhuis, visited the facilities of the Mexican Footballers’ Association to develop a strategic alliance and offer education for athletes programs for Mexican football players
The general manager of Johan Cruyff Institute, Mariel Koërhuis and the general manager of the Mexican Footballers’ Association (AMFPro), Edson Zwaricz, met on November 20 in the Mexican city of Toluca to sign an agreement in order to support and promote continuous learning among football players in Mexico, offering them discounts on the Johan Cruyff Institute’s programs in sport management, sport marketing and sponsorship, football business and coaching. In addition, this agreement provides multiple opportunities for bidirectional collaboration between the two institutions.
AMFPro protects the interests and rights of professional football players in Mexico, promoting and stimulating their professionalization and overall development. Edson Zwaricz, general director of AMFPro, said “it is a pleasure to be able to formalize this agreement with Johan Cruyff Institute. The education and personal development of football players is one of our main objectives and this alliance gives our members the opportunity to have access to quality education for athletes programs.”
Mariël Koerhuis considers that “the collaboration agreement with this innovative Mexican institution that defends the interests of professional football players in the country is very significant. AMFPro represents the same values as Johan Cruyff Institute: it is bold, groundbreaking, committed and decisive in making a difference in the country’s football industry. We want to contribute as soon as we can to the full development of professional footballers and, in this sense, their education during and after their sports career is key. We hope to provide training in all areas of sport management to members that are committed to their own development off the pitch.”
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