• Social networks empower clubs and sports organizations to the detriment of the traditional press

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  • Understanding Manchester United

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  • From the pitch to the office: an impossible mission?

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  • “Women’s football deserves its own identity”

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  • Johan Cruyff Institute receives the award as the ‘Greatest Contributor in Football Education’ at FIFEX

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  • “Johan Cruyff has been my inspiration throughout my career in the world of football”

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  • Amsterdam, Barcelona and London, Johan Cruyff Institute study trip destinations

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  • Johan Cruyff Institute creates a new consulting service

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Sport Marketing

23-02-2018

Social networks empower clubs and sports organizations to the detriment of the traditional press

Clubs and sports organizations are displacing the media as the broadcasters of their content and are learning how to reach an ...

20-07-2017

All you need to know about Sport Sponsorship

In a world of co-creation and cooperation, why do 57% of the Sponsorship Managers ask exclusivity? The ‘Sponsorship 360 for a Changing ...

12-06-2017

Johan Cruyff Institute takes Cruyff philosophy to Savage Marketing 2017

Henk Verschuur, manager of Johan Cruyff Institute Amsterdam, will give attendees at Savage Marketing an insight into the teaching ...

05-05-2017

Red Bull gives the world wings for a charitable cause

Hundreds of thousands of people participate on the same day, at the same time, all over the world, in the Red Bull Wings For Life World ...

10-02-2017

Sponsorship 360: adaptation to a constantly changing world

The internet of things and new technologies offer sponsorship professionals new platforms to exploit their investment, increase brand ...

27-01-2017

eSports: Sport or Business?

The sports industry joins the eSports fever to reach the digital generation and expand its business To what extent eSports, or ...

30-12-2016

Smart Stadiums: If you cannot beat your enemy, team up with him

Improving the fan experience by giving them access to new technologies to combat their threat is the key to smart stadiums, the venues ...

20-10-2016

Johan Cruyff Institute in Chile to talk about sport marketing

The Johan Cruyff Institute participated in the Euro-Latam Sport Marketing Summit in Santiago de Chile with a talk by Edgar Merino on ...

14-10-2016

Life beyond the hashtag

La Liga, FC Barcelona, Atletico Madrid, Juventus and the Cleveland Cavaliers are using Blinkfire’s software to measure their engagement ...

30-09-2016

Olyseum, all sport condensed into one app

Olyseum, with Iniesta, Puyol and De la Peña as promoters, is already the most downloaded sports app in 6 countries in its first week of ...

28-09-2016

Over 2000 students follow Richard Denton and Pep Guardiola’s classes

The free online course on sport sponsorship offered by the Johan Cruyff Institute and GlobalSportsJobs has exceeded 2,000 enrollments ...

02-09-2016

UnderArmour bursts into the Games in Rio and triumphs with Michael Phelps

UnderArmour says goodbye to the legend Michael Phelps in Rio with the promotional video #RuleYourself, a campaign that refers to ...

19-08-2016

Finance, Format and Fans

Richard Denton, professor of the Johan Cruyff Institute, analyzes major events to see if the fans and the competition managers share ...

30-06-2016

Discover what personal branding can do for you

The specialist in sport branding, Edgar Merino, reveals what personal branding is, how it works for athletes, and its importance in ...

28-06-2016

Pep Guardiola invites you to train in sport sponsorship

Pep Guardiola presents the free sport sponsorship course in English at the Johan Cruyff Institute and the Universitat Autònoma de ...

29-04-2016

Mamba Day, the latest lesson in marketing with the Nike hallmark

Nike pays tribute to its star Kobe Bryant, nicknamed ‘the Black Mamba’, on the day of his retirement, with a marketing ...

23-11-2015

The athlete as a social media marketing product

Marketing benefits from the power of social media to identify potential consumers of your brand and reach them quickly and easily ...

23-10-2015

Heineken has an impact on the Rugby World Cup

Mark Bogaerts, responsible at Heineken for organizing major international events such as the Rugby World Cup, tells us how they planned ...

09-10-2015

The Amsterdam Marathon is in very good health

In 2015 the Amsterdam Marathon will celebrate its 40th edition, consolidating its sponsorship with TCS, a company that promotes its ...

24-07-2015

When networking works

A student of the Postgraduate Diploma in Sports Marketing signs a contract with the best European youth football tournament (MIC) to ...

10-07-2015

The power of the brand image

Davis Tenorio, sports marketing specialist, is leading the ‘branding’ project for the NAR (high performance center) in ...

24-04-2015

When the athlete is the brand

Michael Jordan redefined sports marketing in the 80s and 90s and now, thanks to his ‘Air Jordan’ brand, he joins the Forbes ...

10-04-2015

Damm brightens its Estrella star

Estrella Damm, linked to paddle tennis for 15 years, sees the entry of foreign venues in the WPT as an opportunity to strengthen its ...

17-03-2015

Nothing is impossible in sports marketing

Starting from Adidas’ famous slogan, we’ll go over the sports marketing of the three biggest running brands that sponsor the ‘World ...

10-02-2015

Sport plays well on social media

Sports marketing is much more visible thanks to increased app use Social media has changed the way we communicate, it has become an ...

03-02-2015

Edgar Merino turns Crespita into a trending topic

Former alumnus of Johan Cruyff Institute turns the World Boxing Champion into Chile’s best marketing product Edgar Merino, former ...

20-01-2015

Sponsorship at Dentsu Sports Asia

The Master in Sports Management from Johan Cruyff Institute led Iván Codina to achieve his work objectives in Sponsorship at Dentsu ...

23-12-2014

Sponsorship is about economic interest or strategy

Alumnus of the Cruyff Institute,  Youngsub Chun, gives us his vision sponsors and the sponsored activity Youngsub Chun, alumnus of the ...

18-11-2014

A world-class seminar

Cruyff Institute brings together major global figures at the global level in the I International Seminar of Sports Marketing and ...

25-03-2014

New technologies turn an event into a show

Interview with Mats Heuzen explaining how new technologies turn an event into a show The sports stadium experience has changed a lot in ...

18-03-2014

Four good reasons to study Sports Marketing and Sponsorship

“The world of sport is emerging and, generally, with continued growth. Therefore, sport is a good professional ...

11-03-2014

Zurich Barcelona Marathon brings Zurich Insurance to citizens

There are brands that we clearly link to elite sports. For a long time, that’s been the case for Zurich Insurance, which has ...

25-02-2014

Work to make the transition from sport work for you!

Are you an athlete? Are you training towards making your sport a full-time occupation, or even a job? Have you succeeded in doing so? ...

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