May 30, 2024
Kate Tellier, student at the Johan Cruyff Institute Amsterdam, believes in the unique value proposition of women’s sport to drive commercial success and societal impact The rise of women’s sport […]
December 12, 2022
“At Johan Cruyff College we are concerned with the total development of elite athletes: they study together to learn, not only with each other, but also from each other, and […]
October 14, 2022
Albert Heijn, the largest supermarket chain in the Netherlands, has found in the Dutch football federation (KNVB) the perfect partner For Albert Heijn, being the main sponsor of the Eredivisie […]
March 28, 2022
Their activation plans were the best evaluated of the 2021 Sport Sponsorship MOOC and will be rewarded with a scholarship to study the Postgraduate Diploma in Sport Sponsorship Online at […]
March 4, 2022
Content marketing takes on special relevance in the new digital era, where limited tracking and the integration of new technologies lead the way to the future in digital marketing. We […]
January 14, 2022
The agency 2Basics approached Riot Games to launch an esports campaign in LoL (League of Legends) to promote blood donation. Its creators, Ziggy Tabacznik, a former student of Johan Cruyff […]
December 17, 2021
We analyze the connection between athletes and fans with fan engagement expert Rui Biscaia, starting from the example of Leonel Messi. “Athletes are increasingly more important, with a role that […]
November 26, 2021
Rui Biscaia, a renowned fan engagement researcher, explains how sports organizations have been changing their perception of fan engagement. “Fans have a voice and organizations must know how to react […]
October 29, 2021
Johan Cruyff Institute brings together three sport marketing experts from Sportskred, Vexed Gaming and ACT Agency to discuss the best way for sports organizations to monetize their social media: audience […]
