Sport Marketing


Covid-19's impact on the sport sponsorship industry

Covid-19’s impact on the sport sponsorship industry

April 24, 2020

Richard Denton, professor of marketing at Johan Cruyff Institute, takes an in-depth look at the Covid-19’s impact on the sport sponsorship industry and reviews past crises, such as the 2008 […]



All you need to know about Sport Sponsorship - Johan Cruyff Institute

All you need to know about Sport Sponsorship

July 20, 2017

In a world of co-creation and cooperation, why do 57% of the Sponsorship Managers ask exclusivity? The ‘Sponsorship 360 for a Changing World’ program aims to provide students with an […]