Sport Marketing

Athletes as fan engagement generators

Athletes as fan engagement generators

December 17, 2021

We analyze the connection between athletes and fans with fan engagement expert Rui Biscaia, starting from the example of Leonel Messi. “Athletes are increasingly more important, with a role that […]

Cómo las organizaciones deportivas pueden monetizar sus redes sociales

How sport organizations can monetize their social media

October 29, 2021

Johan Cruyff Institute brings together three sport marketing experts from Sportskred, Vexed Gaming and ACT Agency to discuss the best way for sports organizations to monetize their social media: audience […]