April 21, 2023
The rising interest in women’s football is clearly visible today and female players can contribute a lot to make the game grow further by working on their authentic and outstanding […]
May 20, 2022
In a Johan Cruyff Institute webinar, Nathalie Nénon-Zimmermann (Olympique de Marseille), Rob Miller (ex-Manchester United) and Damian Bott (PSV Eindhoven) analyze clubs’ strategies to generate fan engagement and the keys […]
January 14, 2022
The agency 2Basics approached Riot Games to launch an esports campaign in LoL (League of Legends) to promote blood donation. Its creators, Ziggy Tabacznik, a former student of Johan Cruyff […]
October 29, 2021
Johan Cruyff Institute brings together three sport marketing experts from Sportskred, Vexed Gaming and ACT Agency to discuss the best way for sports organizations to monetize their social media: audience […]
October 1, 2021
Damian Bott (PSV) and Jason Lucas Luijckx (Team Liquid) reveal in a webinar from Johan Cruyff Institute on sport sponsorship what the key elements are of their tailor-made partnerships with […]
June 25, 2021
Johan Cruyff Institute brings together Marco Chessa, president of the Permanent Council Commission of the City of Turin, and Giorgio Di Palermo, director of international events at the Italian Tennis […]
April 23, 2021
Sander van Stiphout, international director and innovation manager at Johan Cruijff ArenA, reveals in a webinar for Johan Cruyff Institute, the infinite innovation solutions that are being tested in this […]
December 18, 2020
LaLiga’s strategy in terms of financial control, centralization of television rights sales and digitalization, the pillars of LaLiga’s business model, have helped to minimize the effects of the crisis Johan […]
November 23, 2020
We analyze LaLiga’s strategy towards Covid and the actions it has taken to minimize the impact of the pandemic and manage a crisis never before experienced by the sports industry. […]
