Webinars


LaLiga’s strategy against Covid. Part II

LaLiga’s strategy against Covid. Part II

December 18, 2020

LaLiga’s strategy in terms of financial control, centralization of television rights sales and digitalization, the pillars of LaLiga’s business model, have helped to minimize the effects of the crisis Johan […]



Webinar: Performance under pressure

Performance under pressure

October 6, 2017

What is pressure? Where does it come from? The answers to these questions are different for everyone; and this is what Johan Cruyff Institute education is all about. width=”100%” height=”150″ […]

¿Cómo convertir el Big Data en Smart Data? - Johan Cruyff Institute

How to convert big data into smart data?

July 14, 2017

The application of data analysis in the world of sport has a long journey ahead. We discuss all its potential with Javier Bosch, CEO of NBN23, a technology company that […]

El impacto de la era digital en el marketing del fútbol - Johan Cruyff Institute

The Impact of the Digital Age on the Marketing of Football

December 9, 2016

Richard Denton, professor of Sport Marketing at the Johan Cruyff Institute; Steven Adams, Senior Commercial Acquisitions Manager at The FA; and Richard Lamb, International Business Director at FC Internazionale talk about the impact […]