Authentic and outstanding athlete branding – Part I

Authentic and outstanding athlete branding – Part I

April 14, 2023

Ireneo Snell and Nikita de Haan, both alumni of Johan Cruyff Institute and representatives of Valenze, discussed in a webinar the importance and benefits of having an authentic and outstanding […]

Cómo las organizaciones deportivas pueden monetizar sus redes sociales

How sport organizations can monetize their social media

October 29, 2021

Johan Cruyff Institute brings together three sport marketing experts from Sportskred, Vexed Gaming and ACT Agency to discuss the best way for sports organizations to monetize their social media: audience […]

Patrocinio deportivo: El poder del mensaje

Sport Sponsorship: The power of a message

October 1, 2021

Damian Bott (PSV) and Jason Lucas Luijckx (Team Liquid) reveal in a webinar from Johan Cruyff Institute on sport sponsorship what the key elements are of their tailor-made partnerships with […]