In collaboration with Liga Deportiva Alajuelense, the Sport Management and Innovation Forum will take place on January 30 and 31 in San José
Johan Cruyff Institute, in collaboration with the Liga Deportiva Alajuelense sport club, is driving an innovative academic project to transfer knowledge about the most relevant trends in the sports industry and its management at an international level. This synergy has resulted in the first Sport Management and Innovation Forum Costa Rica, an event that will take place on January 30 and 31, 2024, from 9:00 a.m. to 5:00 p.m., in San José (Costa Rica).
This forum was created with the aim of being a space for fostering knowledge, inspiration and collaboration between the Liga Deportiva Alajuelense club, companies and professionals in the sports sector in Costa Rica. The event, the club aims to position itself as a leader in the professionalization of the sports industry in the country and aspires to consolidate the forum as an essential event in the Costa Rican sports scene.
The forum is designed for professionals from the sports industry who wish to update their knowledge in sport management, offering an in-depth analysis of current and future trends in the industry. It aims to highlight how sports organizations can innovate in management, promotion and organization, adapting to new tools and realities, in a clear commitment to innovation and professionalization of the sports sector.
The event will feature masterclasses given by Johan Cruyff Institute professors and panel discussions with leading professionals from the sector at a national level. Román Pascual (commercial director of Johan Cruyff Institute), José Luis Beltrán (lecturer and digital product manager at FC Barcelona), and Edgar Romero (head of corporate relations and lecturer at our institution) will be the representatives of Johan Cruyff Institute at the forum, which will also feature a virtual intervention by Jordi Viñas, academic director of the Master’s Degree in Sport Marketing and Management Blended Barcelona.
They will be joined by professionals from the Costa Rican sports industry to analyze the sector’s current situation and short-term trends, creating a roadmap that highlights the main challenges and key aspects we face, and the opportunities for innovation that will arise along the way.