
Master degrees
The Master’s programs at Johan Cruyff Institute offer a rigorous and multidisciplinary education in sport management, sport marketing, sponsorship and football business.
100% sports-focused and student-centered, they are based on the learning by doing methodology and supported by flexible formats and the latest technology, adapting to each student’s workload and availability.
All Master’s programs are private degrees issued by Johan Cruyff Institute, except for the University Master's degree in Sports Management, delivered in collaboration with Universitat Autònoma de Barcelona.
Learn more about the differences between private and official degrees in this section.
On Campus and Blended
programs
On campus programs at the Johan Cruyff Institute include visits to sport organizations, clubs and facilities so that students can experience firsthand the challenges faced by sport managers on a daily basis. We also feature Master Classes by guest speakers who occupy key positions within the different areas of the sports industry.
Master's Degrees in Barcelona, Spain
- Master in Football Business in partnership with FC Barcelona
- University Master’s Degree in Sports Management Barcelona
- Master in Sports Business and Marketing Blended Barcelona
Master in Football Business in Mexico City, Mexico
Executive Program in Lima - Peru
Executive Master in Bogotá, Colombia
Executive Master in Montevideo, Uruguay
Online
programs
Online programs offer the possibility of studying in any place at any time through the Virtual Campus. The study pace can be adapted to each individual's workload and availability. A tutor guides each student through the entire program, and doubts/questions are addressed through personalized attention, chat, videoconferencing or email.
Master's Degrees in Sport Management
Master in Sport Business
Master in Football Business
10-04-2026
The change starts here: four Johan Cruyff Institute graduates leading the sports industry
27-03-2026










