The Master programs of the Johan Cruyff Institute are rigorous and multidimensional academic programs that delve into the most relevant aspects of sport management, sport marketing, sponsorship, football business and coaching. 100% sports-oriented. Focused on the student. Based on the principle of 'Learning by doing'. Flexible, diverse and with the latest technology, they adapt to the workload and availability of each individual.
On Campus and Blended
On campus programs at the Johan Cruyff Institute include visits to sport organizations, clubs and facilities so that students can experience firsthand the challenges faced by sport managers on a daily basis. We also feature Master Classes by guest speakers who occupy key positions within the different areas of the sports industry.
Master Degrees in Barcelona, Spain
- Master in Football Business in partnership with FC Barcelona
- Official Master’s Degree in Sport Management Barcelona
- Master in Sport Marketing and Management Blended Barcelona
- Seminar series: Football Industry Insights
Master Degrees in Amsterdam, The Netherlands
Master in Football Business in Mexico City, Mexico
Master Degrees in Lima - Peru
Online programs offer the possibility of studying in any place at any time through the Virtual Campus. The study pace can be adapted to each individual's workload and availability. A tutor guides each student through the entire program, and doubts/questions are addressed through personalized attention, chat, videoconferencing or email.
Master Degrees Online
The Master in Football Business in partnership with FC Barcelona has been a truly fantastic experience. As a student I have been fortunate enough to have access to the leading academic minds in world football as well as being exposed to the latest football industry insights. Without doubt the most unique part of the program is the interaction with the management team of FC Barcelona to understand the strategy of one of the world’s leading football clubs. I would thoroughly recommend this Master to all those looking to enter the football industry as completion of course equips you with a world leading qualification and the appropriate skillset to add value as a future leader in the sport.
Johan Cruyff Institute