General information

  • Qualification: Certificate for the Course in Corporate Social Responsibility in Sport from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
  • Duration: 5 weeks. 3 ECTS (weekly dedication of 10 hours)
  • Start: September 10, 2024
  • Modality: Online
  • Language: English or Spanish
  • Price: € 664.- (Fees for the academic year 2024-25)
  • Special conditions: Discount for members of related entities
  • Enrollment: Registration open until the start of the course

The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.

Introduction

In recent years, corporate social responsibility – which goes beyond a company’s legal obligations – has also become an issue in the sports industry. Despite being an industry to which historically no risks have been attributed in terms of unethical behaviors, but rather positive effects on society, its growing commercialism, especially in spectator sports, and a society that is more aware of the need to ensure sustainable development has meant that the notion of Corporate Social Responsibility (CSR) has become increasingly prevalent in the field of sports. Therefore, given the need to have people trained in CSR who have knowledge regarding the world of sport, this module aims to provide students with basic knowledge concerning CSR and to provide tools to enable them implement successful CSR policies adapted to the needs of sports organizations.

Objectives

The main objective of the course in Corporate Social Responsibility and Sports is to train students in the development, implementation, evaluation and communication of CSR policies in sports organizations.

LEARNING OUTCOMES

  • Design, implement and evaluate a CSR strategy adapted to the characteristics of the sports organization.
  • Identify the main stakeholders of the sports organization, analyze their needs and expectations, and manage the relationships between them.
  • Implement a CSR management and regulatory system in the sports organization.
  • Develop CSR reports according to existing standards.

Program

The program has 3 credits (ECTS), distributed over 5 weeks. The course is composed of various teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases.

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ORIGIN AND CONCEPTUAL FRAMEWORK OF CSR

  • Origin
  • Concepts linked to CSR
  • Definitions of CSR
  • Documents linked to CSR

CSR AND STAKEHOLDERS IN THE WORLD OF SPORT

  • Characteristics of CSR in the world of sport
  • Origin of CSR in sport
  • Dialogue with stakeholders

ORGANIZATION AND IMPLEMENTATION OF CSR

  • CSR management systems
  • CSR standards
  • CSR initiatives
  • Development of a CSR strategy

CREATION OF CSR REPORTS

  • Type of reports
  • Preparation of reports

PATRONAGE

  • Difference between sponsorship and patronage
  • Patronage tools
  • Foundations

COMMUNICATIONS AND CORPORATE REPUTATION

  • Communications and accountability
  • Managing corporate reputation
  • Measurement indices of corporate reputation

ACADEMIC CERTIFICATION

Certificate for the Course in Corporate Social Responsibility in Sport from Johan Cruyff Institute.

Learning model

METHODOLOGYOur online courses offer complete flexibility, allowing students to access content whenever it suits them throughout the week. We recommend dedicating between 8 and 10 hours weekly to stay up-to-date with the tutor-scheduled assignments, though the actual time required may vary depending on prior knowledge of the subject or professional experience in the field. On the virtual campus, students will have access to all essential resources for their progress, including notes, podcasts, videos, articles, and case studies, all under the precise guidance of a tutor who will provide directions on activities and deadlines.

Moreover, the courses feature several live webinars led by the professor or invited experts. While attending these webinars in real time is recommended, sessions will be recorded and made available on the virtual campus for later viewing. The courses are structured in two phases: a theoretical phase during the first two weeks, followed by a practical phase in the last three weeks.

BENEFITS

  • Learning 3.0: flexible schedules, different learning environments and technologies.
  • World-class faculty: interaction with expert faculty and industry professionals.
  • Collaborative tools, teamwork, communication and debate.
  • Sports-industry oriented: training that approaches the business sector of the sports industry.
  • Learning from experience: designed for professional improvement.

Faculty

The Johan Cruyff Institute teachers are experts from the sports sector and combine research and consultancy with teaching. Through their experience and knowledge, they have developed a broad variety of cases and concepts to work with.

Learn more about our Faculty pool.

Student services

VIRTUAL CAMPUSAs a student of the Course in Corporate Social Responsibility in Sport, you’ll have exclusive access to the learning platform that will allow you to track your academic progress 24 hours a day from anywhere in the world. The virtual campus provides a collaborative environment between professors and students facilitating e-mails, chats, videos, books articles, case studies, simulations, experiences, websites, blogs and a video library. You’ll have a wide range of tools at your disposal so your learning experience can be interactive, enriching and complete.

NETWORKING & ALUMNI CRUYFF INSTITUTE

Johan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.

The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.

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