Managing finances in the world of sport is still an important challenge for many executives. Healthy financial planning and knowledge of financing options are essential when deciding how to manage a sports organization successfully. This specialized course in Barcelona offers an introduction to the aspects of financial management and the tools you can apply as a manager of a sports organization.


The main objective of the Course in Financial Management in Sport Organizations is to understand the basic principles of financial management applied to the sports sector. You’ll be trained in the use of financial planning tools that will help you in your responsibility as an executive/director of a sports organization.


  • To understand and know how to interpret the financial statements of a sports organization (balance sheet, income account, cash flow).
  • To develop economic and financial assessment of business projects in sport.
  • To know the different institutions and public and private financing mechanisms.
  • To learn to recognize and use all available financial resources.
  • To use advanced financial information systems to support business decision-making.

Academic itinerary

You have the option of studying this course and other specialized courses (in any modality), earning credits until obtaining the Postgraduate Diploma in Sport Management (32 ECTS), the Postgraduate Diploma in Sport Marketing (27 ECTS), or the Postgraduate Diploma in Sponsorship (23 ECTS), or even until obtaining the Master in Sport Management (60 ECTS) or the Master in Sport Marketing & Sponsorship (60 ECTS).

Aimed at

The program is aimed at those who wish to complete their education with a specialized course in financial management in sport organizations.

It is especially suitable for you, if:

You’re an (ex-) athlete who wants specialized education in financial management in sport organizations.
  • You’re working in a business and/or sports environment, and want to acquire a better understanding of financial management in the sports sector.

ADMISSION REQUIREMENTSIn order to take this course it’s recommended to have some knowledge of sport management or have developed a career as a professional athlete.

ADMISSION PROCEDUREPlease complete the pre-enrollment form if you are interested in studying this program. One of our academic consultants will contact you within 72 hours.


The program has 8 credits (ECTS) distributed over several teaching sessions and 2 visits to sports facilities.



  • Finance and sport management
  • Interpretation of financial reports
  • Analysis of financial statements
  • Financial planning


  • Project investment and assessment
  • Financing


Certificate for the Course in Financial Management in Sport Organizations from the Johan Cruyff Institute.

Learning model

  • Learning 3.0: flexible schedules, different learning and technological environments.
  • World-class faculty: interaction with expert professors and professionals from the industry.
  • Collaborative tools, group work, communication and debate.
  • Sports-industry oriented: approaches training from the business sector to the sports industry.
  • Learning based on experience: designed to improve professionalism.


Nuria Masferrer - Professor at Johan Cruyff Institute
Dra. Núria Masferrer­Ph.D in Economics and Business from the University of Barcelona. Member of the Research Group of Economics and Uncertainty Management from UB, credited as an emerging research group by the Generalitat de Catalunya and the CEO group of the School of Maresme -UPF. Specialization in Business Financing.
Dr. Josep Torres Prunyonosa - Professor at Johan Cruyff Institute
Dr. Josep Torres Prunyonosa­Doctor in Actuarial and Financial Sciences. Master in Equity Markets and Derivatives. Specialist in banking, rating of sporting bodies and ethics in finance. Associate Professor of EAE Business School, Autonomous University of Barcelona (UAB) and EUNCET.
Marcos Reinado - Profesor en Johan Cruyff Institute
Marcos Reinado ­Degree in Physical Activity and Sport by INEFC Barcelona. Postgraduate in Financial Management of Sports entities by the UB. Postgraduate in Financial Management and MBA by EUNCET (UPC). Management in Public Administration (FGAP) by ESADE. He worked as Sports counselor for the municipalities of Calafell and Matadepera, Manager in the Catalan Association of Professional Sport Managers (ACGEP), Board Member and Director of the magazine Management Esportiu in the Catalan Association of Professional Sport Managers. He is currently Partner-Director of SESPAC, SL, Partner-Director of Gempro Serveis d’Assessorament SL, and professor at Universitat de Vic and Universitat Ramon Llull.

Student services

VIRTUAL CAMPUSAs a student of the Course in Financial Management in Sport Organizations, you’ll have exclusive access to the learning platform that will allow you to track your academic progress 24 hours a day from anywhere in the world. The virtual campus provides a collaborative environment between professors and students facilitating e-mails, chats, videos, books articles, case studies, simulations, experiences, websites, blogs and a video library. You’ll have a wide range of tools at your disposal so your learning experience can be interactive, enriching and complete.

NETWORKING & ALUMNI CRUYFF INSTITUTEJohan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.

The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.

The platform has been designed so you can comfortably navigate through the various areas and enjoy the offers that most interest or adapt to the needs of alumni at any given time. In the Learning Area, you will find resources that will allow you to keep up with the latest trends in the sector, participate in our webinars or access pre-recorded academic sessions, as well as many other resources.

The Alumni Cruyff Institute platform’s Networking section provides a meeting point for alumni to get in touch, share experiences, network, discuss ideas and create positive synergies for the benefit of all. Those who play in this ‘League’ will enjoy the Cruyff Alumni Club, where all Alumni members (organized by center) will have at their disposal numerous academic and leisure activities and events organized in the different countries.

In a later stage, the Alumni Cruyff Institute will offer platform members support in managing their professional development through the Career Services section (job offers and internships). There will also soon be the Cruyff Alumni Shop, an online store where you can purchase official Johan Cruyff Institute products exclusively.


Johan Cruyff Institute Barcelona

Classes take place at the Johan Cruyff Institute Barcelona, located in the upper part of the city. The building, dating from the 20th century, offers a learning space with natural light and access to the garden to enjoy networking between sessions. The lectures will be held in a multipurpose SMART classroom which facilitates the agility and flexibility of the sessions.

General information

  • Degree: Certificate for the Course in Financial Management in Sport Organizations from the Johan Cruyff Institute
  • Duration: 3 months. 8 ECTS
  • Start: January 19, 2018
  • End: April 13, 2018
  • Schedule:

    On campus classes: Friday from 3.30pm to 8.30pm (In addition, this course will have some hours online)

  • Place:

    Johan Cruyff Institute Barcelona
    Pomaret 8, 08017 Barcelona

  • Modality: Blended. Also available online in English and Spanish
  • Language: Spanish
  • Price: € 1,120.- Euros
  • Special conditions: Discount for alumni and members of related entities
  • Enrollment: Registration open until the start of the course. Limited seats available

The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.

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