General information

  • Qualification: Certificate for the Course in Football for Managers from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
  • Duration: 5 weeks. 3 ECTS (weekly dedication of 10 hours)
  • Start: October 15, 2024
  • Modality: Online
  • Language: English or Spanish
  • Price: € 664
  • Special conditions: Discount for members of partner entities
  • Enrollment: Registration open until the start of the course

The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.


Many watch football (or, depending on where you’re from: soccer) but not many understand all of the elements that contribute to the sport. This course will give students a holistic and inside view of the role of a football or sports director in strategic planning, personnel and player management, daily operations, and other aspects of the sport beyond the game we all know.

From a current former national team coach, students will gain the insight and tools needed to fully understand the game and how to manage operations.


The main objective of the course is to provide future football directors (sports directors) with knowledge of the manager’s role related to different structures and dynamics of clubs.
Students will develop tools to navigate challenges frequently encountered by managers, and develop solutions to address these issues.


  • Become familiar with understanding the “game”.
  • Acquire a vision of the strategic role of a football executive.
  • Understand the main roles of a manager.
  • Understand the process of creating a successful ecosystem (manager, staff, coaches, scouts, recruiters).
  • Know the operational aspects (technology, tools, software, training methodology) that should be applied.


The program has three credits (ECTS), distributed over five weeks. The course is composed of various teaching units (UD) and each one includes a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases.



  • Understanding the game.

Roles of a Manager

  • Asking the right questions – What coaches, players, and other Staff and resources need?

Long term strategic planning

  • Understanding the club’s overall vision.
  • Developing a style of play.

People’s Management

  • Coaches,trainers, other Staff.


  • Scouting, recruiting, trading, and care.


  • Academy
  • Tools/Software/Technology
  • Training Methodology


Certificate for the Course in Football for Managers from Johan Cruyff Institute.

Learning model

METHODOLOGYOur online courses offer complete flexibility, allowing students to access content whenever it suits them throughout the week. We recommend dedicating between 8 and 10 hours weekly to stay up-to-date with the tutor-scheduled assignments, though the actual time required may vary depending on prior knowledge of the subject or professional experience in the field. On the virtual campus, students will have access to all essential resources for their progress, including notes, podcasts, videos, articles, and case studies, all under the precise guidance of a tutor who will provide directions on activities and deadlines.

Moreover, the courses feature several live webinars led by the professor or invited experts. While attending these webinars in real time is recommended, sessions will be recorded and made available on the virtual campus for later viewing. The courses are structured in two phases: a theoretical phase during the first two weeks, followed by a practical phase in the last three weeks.


  • Learning 3.0: flexible schedules, different learning environments and technologies.
  • World-class faculty: interaction with expert faculty and industry professionals.
  • Collaborative tools, teamwork, communication and debate.
  • Sports-industry oriented: training that approaches the business sector of the sports industry.
  • Learning from experience: designed for professional improvement.


The Johan Cruyff Institute teachers are experts from the sports sector and combine research and consultancy with teaching. Through their experience and knowledge, they have developed a broad variety of cases and concepts to work with.

Learn more about our Faculty pool.

Student services

VIRTUAL CAMPUSAs a student of the Course in Football for Managers, you’ll have exclusive access to the learning platform that will allow you to track your academic progress 24 hours a day from anywhere in the world. The virtual campus provides a collaborative environment between professors and students facilitating e-mails, chats, videos, books articles, case studies, simulations, experiences, websites, blogs and a video library. You’ll have a wide range of tools at your disposal so your learning experience can be interactive, enriching and complete.


Johan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.

The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.

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