General information

  • Qualification: Certificate for the Course in Introduction to Football Business from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
  • Duration: 10 weeks. 6 ECTS (weekly dedication of 10 hours)
  • Start: May 27, 2025
  • Modality: Online
  • Language: English or Spanish
  • Price: € 1.078.- (Fees for the academic year 2024-25)
  • Special conditions: Discount for members of partner entities
  • Enrollment: Registration open until the start of the course

The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.

Introduction

To understand the framework of the football business and the core concepts that underline the behavior of the industry. The course explores the timeline of the development of global football, how the industry has reached the figures of today and the possible paths for the future.

Objectives

This course aims to amplify the view of the student so she/he can place individual or organization into the context of the market, in order to increase efficiency of actions and planning.

LEARNING OUTCOMESAfter completing the course, participants will:

  • Understand the principles of the football business.
  • Understand the main stakeholders in football.
  • Understand the different interests in football and the consequences for business in general.
  • Visualize the competitive and financial framework of football.
  • Know the different business models of football clubs.
  • Know how to design a basic strategic plan for football clubs of different sizes.

Program

The program has 6 credits (ECTS), distributed over 10 weeks. The course is composed of various teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases.

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Football and Knowledge

  • How to study the football business

The Framework of the Football Business

  • The origins of football
  • The first phase of development
  • The second phase of development
  • The third phase of development
  • The fourth phase of development
  • The fifth phase of development

How to Understand a Football Club

  • The four dimensions of a football club
  • The governance and finances of a football club

ACADEMIC CERTIFICATION

Certificate for the Course in Introduction to Fooball Business from Johan Cruyff Institute.

Learning model

METHODOLOGYOur online courses offer complete flexibility, allowing students to access content whenever it suits them throughout the week. We recommend dedicating between 8 and 10 hours weekly to stay up-to-date with the tutor-scheduled assignments, though the actual time required may vary depending on prior knowledge of the subject or professional experience in the field. On the virtual campus, students will have access to all essential resources for their progress, including notes, podcasts, videos, articles, and case studies, all under the precise guidance of a tutor who will provide directions on activities and deadlines.

Moreover, the courses feature several live webinars led by the professor or invited experts. While attending these webinars in real time is recommended, sessions will be recorded and made available on the virtual campus for later viewing. The courses are structured in three phases: a theoretical phase during the first four weeks, followed by a practical phase during next four weeks leading to a personal project in the last two weeks.

BENEFITS

  • Learning 3.0: flexible schedules, different learning environments and technologies.
  • World-class faculty: interaction with expert faculty and industry professionals.
  • Collaborative tools, teamwork, communication and debate.
  • Sports-industry oriented: training that approaches the business sector of the sports industry.
  • Learning from experience: designed for professional improvement.

Faculty

The Johan Cruyff Institute teachers are experts from the sports sector and combine research and consultancy with teaching. Through their experience and knowledge, they have developed a broad variety of cases and concepts to work with.

Learn more about our Faculty pool.

Student services

VIRTUAL CAMPUSAs a student of the Course in Introduction to Fooball Business, you’ll have exclusive access to the learning platform that will allow you to track your academic progress 24 hours a day from anywhere in the world. The virtual campus provides a collaborative environment between professors and students facilitating e-mails, chats, videos, books articles, case studies, simulations, experiences, websites, blogs and a video library. You’ll have a wide range of tools at your disposal so your learning experience can be interactive, enriching and complete.

NETWORKING & ALUMNI CRUYFF INSTITUTE

Johan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.

The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.

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