Course in Sport Tourism Online

Introduction

Tourism and sports are interrelated and complementary. Sports involve a considerable amount of travel to play and compete in different destinations. Major sports events have become important tourist attractions in themselves, contributing very positively to the tourism image of the host destination.

Sports tourism is one of the fastest-growing sectors in tourism. Increasingly, tourists are interested in sports activities during their travels, whether or not sports are the main objective of their trip. Sports events attract participants or spectators from all over the world. For instance, the Premier League indicates that football is the top sports attraction for international tourists in the UK, with over 800,000 international visitors attending a football match each year and spending £684 million during their stay in the country.

Objectives

The objective of the Course in Sport Tourism is for the student to understand how the relationship between the Sports Industry and Tourism works, in order to understand all its possibilities and the impact it can have on a territory with the aim of learning to take advantage of what Tourism can generate as additional income for the sports industry, and especially for sports clubs.

COMPETENCIES

• Understand the sports tourism sector and how to take advantage of it.
• Understanding the individual components of the broader sector.
• To have the tools to be able to design a sport tourism strategy.

Program

The program has three credits (ECTS), distributed over five weeks. The course is composed of various teaching units (UD) and each one includes a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases.

QUALIFICATION

Certificate for the Course in Sport Tourism from Johan Cruyff Institute.

Learning model

METHODOLOGYOur online courses offer complete flexibility, allowing students to access content whenever it suits them throughout the week. We recommend dedicating between 8 and 10 hours weekly to stay up-to-date with the tutor-scheduled assignments, though the actual time required may vary depending on prior knowledge of the subject or professional experience in the field. On the virtual campus, students will have access to all essential resources for their progress, including notes, podcasts, videos, articles, and case studies, all under the precise guidance of a tutor who will provide directions on activities and deadlines.

Moreover, the courses feature several live webinars led by the professor or invited experts. While attending these webinars in real time is recommended, sessions will be recorded and made available on the virtual campus for later viewing. The courses are structured in two phases: a theoretical phase during the first two weeks, followed by a practical phase in the last three weeks.

BENEFITS

• Learning 3.0: flexible schedules, different learning environments and technologies.
• World-class faculty: interaction with expert faculty and industry professionals.
• Collaborative tools, teamwork, communication and debate.
• Sports-industry oriented: training that approaches the business sector of the sports industry.
• Learning from experience: designed for professional improvement.

Faculty

The Johan Cruyff Institute teachers are experts from the sports sector and combine research and consultancy with teaching. Through their experience and knowledge, they have developed a broad variety of cases and concepts to work with.

Learn more about our Faculty pool.

Student services

VIRTUAL CAMPUSAs a student of the Course in Sport Tourism, you’ll have exclusive access to the learning platform that will allow you to track your academic progress 24 hours a day from anywhere in the world. The virtual campus provides a collaborative environment between professors and students facilitating e-mails, chats, videos, books articles, case studies, simulations, experiences, websites, blogs and a video library. You’ll have a wide range of tools at your disposal so your learning experience can be interactive, enriching and complete.

NETWORKING & ALUMNI CRUYFF INSTITUTEJohan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.

The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.

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