General information

  • Degree: Master in Football Business in partnership with FC Barcelona
  • Duration: 10 months
  • Start: September 16th, 2019
  • End: June, 2020 (no classes in February and May)
  • Place:

    Barcelona, Spain

  • Modality: On-campus. One week per month, full intensive from Monday to Friday.
  • Language: English
  • Price: € 140 Application Fee, € 1,250 Enrollment Fee and € 17,220 Tuition Fee. Total: € 18,610
  • Payment methods: Payment in instalments available
  • Special conditions: Discount for alumni and members of related entities
  • Enrollment: Registration open until the start of the Master. Limited places available.

The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.


The Master in Football Business in partnership with FC Barcelona is the only program in football business and administration based on the management model of FC Barcelona, recognized worldwide, as well as the on great experience of the Johan Cruyff Institute in sport management education.

Classes are delivered at Camp Nou and Johan Cruyff Institute, among other locations.


The main objective of the Master in Football Business in partnership with FC Barcelona is to educate with in-depth and up-to-date knowledge and insights from the football industry. Students will analyze the core theories and relevant case studies that will help them visualize the behavior of the football business. Students will also have the opportunity to learn, interact and contribute with FC Barcelona business strategy and operations.


  • Understand the core theories that drive the football business and its organizational behavior and the existing interconnections between different players.
  • Expand the necessary set of skills for managing clubs and other football related organizations in line with their stakeholder framework.
  • Enhance the critical perception of the trends of the business and visualize the future developments of the football industry.
  • Develop your leadership skills in order to improve the positive impact in the entire football environment.

Aimed at

The target audience of the program is diverse, ranging from qualified individuals wanting to pursue their dream job in the football industry, to well-established football business professionals who want to further develop their career, and current and former athletes who want to expand their knowledge in this area.
People who will complete this Master will be able to work in the following areas:

  • Football club governing bodies (football federations and associations).
  • Football facilities & events (tournament organizers, sports clubs).
  • Community-based football (foundations, municipal governments).
  • Sports consultancy (business initiatives).
  • Intermediation services (agencies, player representation).
  • Sports journalism (media).
  • Marketing & sponsorship (private and public companies).


  • We are looking for highly-driven and engaged candidates with proven experience in the football business or in other relevant businesses (minimum of 3 years) and/or
  • Candidates with a strong business academic background from well-known universities
  • Athletes and former athletes are welcome to enroll in the Master (candidates with no previous experience will need to have a relevant academic background to be eligible for selection)
  • The minimum level of English proficiency required is a score of IELTS 6.0, or equivalent, if the candidate attended a non-English speaking undergraduate university.

SELECTION CRITERIAWe select hardworking candidates who have strong leadership and problem-solving abilities combined with great communication, teamwork and interpersonal skills. We are seeking challenging and critically thinking students that will have a strong positive impact in the football business and in the overall community, and who will be able to contribute to building the future of the sport. The admission process will consider all parts of these requirements, together with professional experience and educational background. Meeting all the minimum requirements will not guarantee your admission, but you will be invited to pass to the next stage of the application process.


  1. Complete the online application form and pay the application fee (€ 140 non-refundable).
  2. You will need to submit the following:
    • Three essays (maximum 500 words) on:
      • Your view of the global football business.
      • The situation of the football business in your country.
      • How you will be able to contribute towards improving the football business in your country.
    • Your résumé.
    • A cover letter of maximum 500 words introducing yourself and stating your purpose.
    • Two letters of recommendation.
    • Official transcripts.
  3. If the first stage of your application is successful, you will be invited for an online interview. In this interview we will evaluate if your achievements as well as your aspirations and motivations in pursuing this degree, are in line with the objectives of the program. As a last step, you may be asked to provide us with additional financial knowledge certification or take an online test created by Johan Cruyff Institute.
  4. The Admissions Committee decides on approval of admission.


The study plan of the Master in Football Business in partnership with FC Barcelona consists of 8 modules structured as follows:





Introduction to the Master
Introduction to the Football Business





History of Football and Politics
Football and Media





Football Finances
Football Revenues





Fan Engagement
Football Case Studies





Football Governance
Football Sociology and Corporate Social Responsibility




MARCH 2020

FC Barcelona Business
FC Barcelona Operations




APRIL 2020

Management Games 1
Study Trip Glasgow Amsterdam optional (All included in Amsterdam but flights – Glasgow not included)




JUNE 2020

Management Games 2
The Management of a Football Club
Seminar Series – Football Industry Insights

DEGREEMaster in Football Business in partnership with FC Barcelona.

Learning model

Our exclusive model that combines academic studies with football industry insights and learning directly from FC Barcelona will provide students with a great capacity to understand the business and the role of the organization in the overall football market, as well as increase their abilities for leadership and decision-making in order to achieve the best possible results with the available resources.


We have recruited some of the most recognized football business academics around the globe in order to provide students with the most cutting-edge knowledge of the football business. During the program, students will also receive lectures from top level executives in the industry as well as courses with FC Barcelona staff.

Richard Denton - Professor at Johan Cruyff Institute
Richard Denton­Richard has been working in the sport marketing and entertainment business since 1989. He has worked for global brands such as Canon, Philips, Omega, ABN AMRO, Heineken and Unilever, across a variety of sport and events including the FIFA World Cup, UEFA Champions League, Formula 1, Volvo Ocean Race, PGA European golf tour, the Ryder Cup, Wimbledon, Roland Garros and the Olympic Games. Denton was managing director of one of Holland’s leading sport marketing agencies, Trefpunt-PRISM, from November 2009 until September 2015, and has been the sponsorships and partnerships manager of Vitesse Arhem football club.
Irsan Widarto - Professor at Johan Cruyff Institute
Irsan Widarto­Entrepreneur at heart. Proven business acumen. Co-founder/CTO of X-Hive Corporation, in 2007 acquired by EMC Corporation. Currently Director of Engineering at EMC Corporation. Looking for start-up opportunities (investment, advice, board membership). Specialties: connecting people, team management & development, project management, innovation, software development.
Richard Giulianotti - Profesor en Johan Cruyff Institute
Richard GiulianottiProfessor of Sociology, Loughborough University and at Durham University ; Research Assistant, Senior Lecturer, Reader, Department of Sociology- University of Aberdeen (1990-2006). He completed his MA. MLitt and PhD in the Department of Sociology at the University of Aberdeen, and took up his first academic post there as a Research Assistant (1990), followed by a Lectureship (1995), Senior Lectureship (1999), and Readership (2005). Authored books: (& G. Armstrong, D. Hobbs) Policing the London 2012 Olympics, London, Routledge, in press (2016). Sport: A Critical Sociology, Cambridge, Polity, 2015 (Revised Edition). (& R. Robertson) Globalization and Football, London, TCS/Sage, 2009. (& A.J. Walsh) Ethics, Money and Sport, London, Routledge, 2006. Football: A Sociology of the Global Game, Cambridge, Polity, 1999.
David Goldblatt - Profesor en Johan Cruyff Institute
David Goldblatt­David Goldblatt is a sports writer, broadcaster, sociologist, journalist and author. He has been a medical student, taken a doctorate in social theory and environmental politics, lectured at the Faculty of Social Sciences, the Open University and wrote widely on globalization before, in 2002, publishing the World Football Yearbook – a 750-page graphic encyclopedia of the global game – in nine languages. In 2006 he published the path-breaking The Ball is Round: A Global History of Football, and in 2014 published Futebol Nation : A Footballing History of Brazil and The Game of Our Lives: The Making and Meaning of English Football, the latter winning the William Hill Sports Book of the Year award in 2015. His most recent book is The Games: A Global History of the Olympics.
Stephen Morrow - Professor at Johan Cruyff Institute
Stephen Morrow ­Stephen is Senior Lecturer in Sport Finance at the University of Stirling. He was Head of the Department of Sports Studies for five years until summer 2011. Stephen is a Chartered Accountant (ICAS) and trained with the international firm of accountants, Ernst & Young. His research focuses on financial, accounting and governance issues arising in sport. He has written two single-authored books and two monographs on the finances and governance of professional football and a number of journal papers. His knowledge transfer activities include leading workshops on Management Training for Football Managers as part of the Scottish FA/UEFA Pro Licence. He recently chaired an expert working group for the Scottish Government on Supporter Involvement in Football Clubs.
Oliver Seitz - Professor at Johan Cruyff Institute
Oliver Seitz­Dr Oliver Seitz is the Academic Director of the Master in Football Business in partnership with FC Barcelona and Football Business Development at the Johan Cruyff Institute, where he leads the projects in consultancy for clubs and other organizations. Before joining the Institute, Dr Seitz worked as a consultant and as a lecturer in Football Business at the UCFB in London in partnership with The FA. Prior to moving to London, he lived in Brazil, working as the Head of Marketing of Jacquet Brossard, a French multinational consumer goods company, and previously as Head of Marketing of Coritiba Football Club, where, in 2012, he was awarded the Best Overseas Marketing Campaign by the FC Business Awards in London. Dr Seitz holds a PhD in Football Business from the University of Liverpool.
Pierre Maes - Professor at Johan Cruyff Institute
Pierre Maes­Maes, 57, has more than 20 years’ experience in the sports media rights business, after starting his career as a lawyer in Brussels. From 1989 to 2002, he worked at Canal + in different roles: as Canal+ Belgique legal advisor and head of sport and programs, later becoming responsible for all sports acquisitions in the territories of Belgium, Netherlands, Scandinavia and Poland for the Canal+ Group. In 2002, he started his own consultancy company, created a worldwide network of sports rights consultants (The Vantage Network), and participated in an alliance with SportBusiness Intelligence, a branch of the SportBusiness Group. In 2014, he helped MP & Silva to sign a six-year deal with the Belgian football league, as exclusive media advisor. Recently, he advised Etisalat (UAE telco) on their sports strategy and the Belgian pro basketball league on the sale of their media rights. Currently, he is writing a book on the sports media business.
Daniel Martin - Professor at Johan Cruyff Institute
Daniel Martin­Strategic leader driving operations within finance, marketing, sales, analytics and business development areas in UK listed and global organisations across transport, hospitality and leisure sectors such as Deloitte LLP (Corporate Finance Transaction Services Manager), Etihad Aviation Group (Head of Finance, Corporate Investments and Subsidiaries), Armaguard Valuable Management LLC (General Manager) among other posts. He is currently JUMEIRAH GROUP’s Vice President of Finance, Group and Corporate) and AL JAZIRA SPORTS AND CULTURAL CLUB’s Group Chief Financial Officer.

Student services

VIRTUAL CAMPUSStudents of the Master in Football Business in partnership with FC Barcelona, will have exclusive access to the e-learning platform which allows them to monitor their academic progress 24 hours a day from anywhere in the world. The virtual campus offers a collaborative environment for teachers and students to share e-mails, chats, books, articles, case studies, simulations, experiences, websites, blogs and a video library. Students will have a wide range of tools at their disposal to make their learning experience interactive, rewarding and complete.

NETWORKING & ALUMNI CRUYFF INSTITUTEJohan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.

The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.

The platform has been designed so you can comfortably navigate through the various areas and enjoy the offers that most interest or adapt to the needs of alumni at any given time. In the Learning Area, you will find resources that will allow you to keep up with the latest trends in the sector, participate in our webinars or access pre-recorded academic sessions, as well as many other resources.

The Alumni Cruyff Institute platform’s Networking section provides a meeting point for alumni to get in touch, share experiences, network, discuss ideas and create positive synergies for the benefit of all. Those who play in this ‘League’ will enjoy the Cruyff Alumni Club, where all Alumni members (organized by center) will have at their disposal numerous academic and leisure activities and events organized in the different countries.

In a later stage, the Alumni Cruyff Institute will offer platform members support in managing their professional development through the Career Services section (job offers and internships). There will also soon be the Cruyff Alumni Shop, an online store where you can purchase official Johan Cruyff Institute products exclusively.

CORPORATE INTERNSHIPSOur Corporate Training Program is the natural result of the global network of the Johan Cruyff Institute. The internships are an enriching learning experience for both organizations and students. They contribute to the company’s professional development, and offer students the opportunity to access sport-related businesses, experience the reality of a sport organization and acquire new practical skills and knowledge.

CAREER SERVICESThe Johan Cruyff Institute acts as a bridge between potential candidates and the corporate sports sector. Organizations and companies in the sports sector with vacancies contact us when looking for sports-minded candidates. The Johan Cruyff Institute recommends qualified people from within our network Employment opportunities and new projects in the sports sector are also announced through our various channels.


Seminar series: Football Industry Insights, venue

Classes are delivered at Camp Nou and Johan Cruyff Institute, among other locations.

‘Camp Nou’ (the ‘new ground’) has a capacity of 99,354. It is the biggest stadium in Europe. In the 1998-99 seasons, UEFA recognized the services and facilities at Camp Nou by awarding it five star status.

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