University Master’s Degree in Sports Management Barcelona

Introduction

Johan Cruyff Institute and Universitat Autònoma de Barcelona (UAB) collaborate to jointly deliver the University Master’s Degree in Sports Management linked to the Faculty of Economics and Business of the UAB. In the 2019 edition of the Times Higher Education World University Rankings, the UAB is the second Spanish university, occupying position 145 in the world ranking. In Europe, the UAB ranks among the Top 100 (63th position).

The University Master’s Degree in Sports Management is a 10-month program that examines the most important aspects of management applied to sport. Classes from expert faculty members, who are closely linked to the sports sector, are combined with master classes with exclusive speakers from the world of sport administration and management, outdoor visits (field trips) and study trips that will enrich the experience you’ll have with your classmates and, broaden your network of contacts in the world of sport.

Objectives

The main objective of the University Master’s Degree in Sports Management is to guide you in your development as an integrated sport management professional and train you in the use of management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information with sound judgement.

LEARNING OUTCOMESUpon the completion of the program, you will be able to:

• Understand and apply the strategic and global vision of the sports industry from a business perspective.
• Create market opportunities in sports organizations.
• Use innovative sports marketing practices and effectively execute branding and sponsorship strategies.
• Lead professional teams and obtain the best results.
• Interpret finances and create strategies to finance new projects and companies.
• Optimize the management of sports facilities and events.

Aimed at

The University Master’s Degree in Sports Management is right for you, if:

• You’re an (ex) athlete looking for education and a degree in sport management to give your professional career a boost.
• You’re working in a business environment and want to specialize in the sports industry.
• You wish to complete your education with a Master specializing in the administration and management of sports.
• You’re a working professional who wishes to focus on a career in the sports industry.

People who have completed this Master are currently working in the areas of:

• Sports Competition (professional sports teams and event organizers).
• Governance (sports federations and associations).
• Sports Facilities and Events (championship organizers, sports clubs).
• Community Sports (foundations, government, municipalities).
• Sports Consulting (private business initiatives).
• Marketing and Sponsorship (private and public companies).

ACCESSTo access this master’s program applicants are required to hold an official Spanish university degree or other degree issued by a higher education institution of the European Higher Education Area, or other non-EU institution, that entitles access in the issuing country to attend a master’s program.

ADMISSION REQUIREMENTSThe requirements for admission are:

• An official university degree or its international equivalent. * Degree qualification and academic certificates issued by institutions in countries outside the EU must be official documents issued by the competent authorities and legalized via diplomatic channels or, where necessary, via the Hague Apostille.
• A level of Spanish corresponding to the CEFR B2 level is required.
• All candidates who cannot accredit an official university degree in Business Administration and Management, Economics, Marketing, Tourism or equivalents are required to take an entrance exam for the master’s degree.
• Depending on the results obtained in the entrance exam, the student may be required to take extra courses in order to access the Master’s Degree.

* Depending on your degree you may be asked to take complementary courses as a prerequisite for admission (4 ECTS each one).
ENROLLMENT REQUIREMENTS

• Certified photocopy of the official university degree necessary for admission to Master, or photocopy of the degree along with the original.In the case the Hague Apostille will be necessary, it should clearly appear on the certified photocopy.
• Certified photocopy of university transcript, or photocopy of transcript along with official transcript.
• ID Photocopy.
• 2 passport photos.
• Registration form completed for the Official Masters Degree in Sport Management.

SELECTION CRITERIAIn the candidate selection procedure (max 5 points) the following evaluation criteria will be applied:

• Suitability of the candidate’s profile to the objectives and contents of the program (up to 2.5 points). The assessment of the suitability of the candidate’s profile will be made based on the result obtained in the entrance test (if necessary) and a presentation letter of a maximum length of two pages in which the candidate will present their qualifications to the Master’s profile and professional objectives.
• Academic record: it will be valued in accordance with the regulations for the assessment of academic records of the UAB (up to 1.5 points).
• Professional experience: professional experience will be valued positively, especially if this experience has been obtained in the field of Sports Management. (up to 1 point) (up to 0.5 points)
• The content of two letters of recommendation (0.5 points). A letter from a university professor and another letter from a professional field will be especially valued.

APPLICATION PROCESSPre-enrollment is done through the website of the Autonomous University of Barcelona (UAB), by clicking on this link PRE-ENROLLMENT or the button on the top right of this page. Once on the UAB site, you will be explained all the steps you must follow to complete your enrollment. The last step to complete your enrollment will be in person at the registrar’s office of the Johan Cruyff Institute. If you are unable to attend, we will ask you to send us all the necessary documentation to complete the enrollment process for you.

Program

The study plan of the University Master’s Degree in Sports Management consists of 10 compulsory study subjects.

OUTDOOR ACTIVITIES

The program includes visits to sports entities and facilities, guided by staff members, in order to learn more about their management, such as La Masía (FC Barcelona), Estadi Johan Cruyff (FC Barcelona), Spotify Camp Nou (FC Barcelona), Centre d’Alt Rendiment (CAR), RCDE Stadium (RCD Espanyol), Estadi Municipal de Montilivi (Girona FC), Circuit de Catalunya, Johan Cruyff Arena (AFC Ajax), Real Club de Tenis Barcelona, among others.

DEGREE

• University Master’s Degree* in Sports Management from the Universitat Autònoma de Barcelona

The price of the program does not include the administrative fee for the issuance of the Official Master’s diploma (€218.15 in 2022). As it is an official degree, this can take between 12 and 24 months. Once you have requested it, the UAB Academic Management Service will give you a provisional diploma certificate valid for all purposes until you receive the official diploma.

*Here you can read about the differences between Specific Master’s Degrees and University Master’s Degrees.

Learning model

The University Master’s Degree in Sports Management puts you at the center of your education. You will enjoy learning based on a learning-by-doing methodology. We encourage collaborative work and transfer the content to specific situations in sport management (connective teaching methodologies and social constructivism). Our expert faculty staff will guide you in the learning process, providing high quality training with the flexibility of online study.

The Johan Cruyff Institute uses a learning environment rich in educational tools to foster a model based on the interaction between the student, the group and the teacher.

BENEFITS

• Learning 3.0: flexible schedules, different learning environments and technologies.
• World-class faculty: interaction with expert faculty and industry professionals.
• Collaborative tools, teamwork, communication and debate.
• Sports-industry oriented: training that brings you closer to the business side of the sports industry.
• Learning from experience: designed for professional improvement.

Faculty

The University Master’s Degree in Sports Management combines a core of university professors with teaching and research experience, and a set of experts professionally active in their areas and connected to companies and institutions in the sector.

Guest lecturers by recognized professionals in their field are also included, with the aim of bringing an added value to the Master and enriching the program.

*Speakers and conferences may vary in each edition. The published ones correspond to previous editions.

Student services

GRANTSOn the grants page of UAB’ website you will find information on financial support, grants, competitions, prizes and subsidies for the university community. The site includes details of financial support offered by UAB and by other institutions that may be of interest for students.

VIRTUAL CAMPUS/WEB FACILITATED PROGRAMMEAs a student of the University Master’s Degree in Sports Management, you will have exclusive access to the learning platform which allows you to monitor your academic progress 24 hours a day, from anywhere in the world. The virtual campus offers a collaborative environment between teachers and students for sharing e-mails, chats, books, articles, case studies, simulations, experiences, websites, blogs and a video library. You will have a wide range of tools at your disposal to make your learning experience interactive, rewarding and complete.

NETWORKING & ALUMNI CRUYFF INSTITUTEJohan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.

The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.

The platform has been designed so you can comfortably navigate through the various areas and enjoy the offers that most interest or adapt to the needs of alumni at any given time. In the Learning Area, you will find resources that will allow you to keep up with the latest trends in the sector, participate in our webinars or access pre-recorded academic sessions, as well as many other resources.

The Alumni Cruyff Institute platform’s Networking section provides a meeting point for alumni to get in touch, share experiences, network, discuss ideas and create positive synergies for the benefit of all. Those who play in this ‘League’ will enjoy the Cruyff Alumni Club, where all Alumni members (organized by center) will have at their disposal numerous academic and leisure activities and events organized in the different countries.

In a later stage, the Alumni Cruyff Institute will offer platform members support in managing their professional development through the Career Services section (job offers and internships). There will also soon be the Cruyff Alumni Shop, an online store where you can purchase official Johan Cruyff Institute products exclusively.

UAB STUDENTAll students of the University Master’s Degree in Sports Management can benefit from the services offered by the Universitat Autònoma de Barcelona at the Bellaterra Campus, including among many others:

• Employment opportunities and advisory service: Treball Campus
• Impulse program for entrepreneurs: UAB Emprèn
• Language services and teaching: Servei de Llengües, UAB Idiomes
• High-level sports facilities
• Library network
• Service to the disability program
• Publishing services
• On campus accommodation

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