Virtual Campus
Education in Sport Management, Sport Marketing, Football Business and Coaching
Sport Marketing and Sponsorship

Sport Marketing and Sponsorship 

In markets that are becoming increasingly more competitive, sport marketing and sponsorship have become high impact areas for business success. Consequently, there is a growing demand for trained specialists in the whole sports marketing cycle, both in sports companies as well as in sports foundations, associations, federations and organizations.

Download Sport Marketing and Sponsorship Brochure

On Campus and Blended
programs

On campus programs at Johan Cruyff Institute include visits to sport organizations, clubs and facilities so that students can experience firsthand the challenges faced by sport managers on a daily basis. We also feature Master Classes by guest speakers who occupy key positions within the different areas of the sports industry.

Postgraduate Diploma in Sport Marketing Blended in Barcelona, Spain

Course in Sport Marketing in Mexico City, Mexico

Program in Sponsorship in Amsterdam, The Netherlands and London, United Kingdom

  • Onno Schopenhouer

    Combining sports, marketing and sponsorship in one single master degree was just the ideal mix of all my interests and what I was looking for.

    Onno Schopenhouer
    Allocator at Nike

The Magazine

Johan Cruyff Institute

Success!

24-04-2020

Covid-19’s impact on the sport sponsorship industry

10-04-2020

How to create an effective social media marketing strategy: a practical guide for companies

05-02-2020

“Non-endemic brands sponsor esports to develop their marketing strategies”

03-02-2020

“Sponsors turn to fan engagement to avoid irritating consumers”

30-01-2020

Sport sponsorship continues to grow as a platform for connecting brands with their target audience

24-01-2020

Jelle Mul: “At Patagonia, we are in business to save our home planet”

04-11-2019

Wim de Wit: “We started with 35 student-athletes at Johan Cruyff Academy”

16-09-2019

20 years of Johan Cruyff Academy: from elite athletes to leaders in Sport Marketing

26-09-2018

Johan Cruyff Institute: 20 years professionalizing the sports industry