In markets that are becoming increasingly more competitive, sport marketing and sponsorship have become high impact areas for business success. Consequently, there is a growing demand for trained specialists in the whole sports marketing cycle, both in sports companies as well as in sports foundations, associations, federations and organizations.
On Campus and Blended
On campus programs at Johan Cruyff Institute include visits to sport organizations, clubs and facilities so that students can experience firsthand the challenges faced by sport managers on a daily basis. We also feature Master Classes by guest speakers who occupy key positions within the different areas of the sports industry.
Master in Marketing and Sport Management in Barcelona, Spain
Course in Sport Marketing in Mexico City, Mexico
Online programs offer the possibility of studying in any place at any time through the Virtual Campus. The study pace can be adapted to each individual's workload and availability. A tutor guides each student through the entire program, and doubts/questions are addressed through personalized attention, chat, videoconferencing or email.
Masters in Sport Marketing Online
Postgraduate Diplomas in Sport Marketing Online
Courses in Sport Marketing Online
- Course in Strategic Management of Sport Organizations Online
- Course in Financial Management in Sport Organizations Online
- Course in Sport Marketing Online
- Course in Innovation and Entrepreneurship in Sport Organizations Online
- Course in Sport Facility Management Online
- Course in Sport Sponsorship I: Strategy Online
- Course in Leadership in Sport Organizations Online
- Course in Digital Marketing in Sport Online
- Course in Data Analytics in Sport Online
- Course in Sport Media Online
- Course in People Management in Sport Online
- Course in Sport Event Management Online
- Course in Sport Sponsorship II: Activation and Measurement Online
- Course in Corporate Social Responsibility in Sport Online
- Course in Fan Engagement Online
- Course in Sport Management Fundamentals Online
- Course in eSports Online
Combining sports, marketing and sponsorship in one single master degree was just the ideal mix of all my interests and what I was looking for.
Allocator at Nike
Johan Cruyff Institute