Sport Marketing and Sponsorship

Sport Marketing and Sponsorship 

In markets that are becoming increasingly more competitive, sport marketing and sponsorship have become high impact areas for business success. Consequently, there is a growing demand for trained specialists in the whole sports marketing cycle, both in sports companies as well as in sports foundations, associations, federations and organizations.

Download Sport Marketing and Sponsorship Brochure

On Campus and Blended

On campus programs at Johan Cruyff Institute include visits to sport organizations, clubs and facilities so that students can experience firsthand the challenges faced by sport managers on a daily basis. We also feature Master Classes by guest speakers who occupy key positions within the different areas of the sports industry.

Master in Marketing and Sport Management in Barcelona, Spain

Course in Sport Marketing in Mexico City, Mexico

  • Onno Schopenhouer

    Combining sports, marketing and sponsorship in one single master degree was just the ideal mix of all my interests and what I was looking for.

    Onno Schopenhouer
    Allocator at Nike

The Magazine

Johan Cruyff Institute