Sport Marketing and Sponsorship

Sport Marketing and Sponsorship 

In markets that are becoming increasingly more competitive, sport marketing and sponsorship have become high impact areas for business success. Consequently, there is a growing demand for trained specialists in the whole sports marketing cycle, both in sports companies as well as in sports foundations, associations, federations and organizations.

Download Sport Marketing and Sponsorship Brochure

On Campus and Blended

On campus programs at the Johan Cruyff Institute include visits to sport organizations, clubs and facilities so that students can experience firsthand the challenges faced by sport managers on a daily basis. We also feature Master Classes by guest speakers who occupy key positions within the different areas of the sports industry.

Postgraduate Diploma in Sport Marketing Blended in Barcelona, Spain

Course in Sport Marketing in Mexico City, Mexico

Program in Sponsorship in Amsterdam, The Netherlands


Online programs offer the possibility of studying in any place at any time through the Virtual Campus. The study pace can be adapted to each individual's workload and availability. A tutor guides each student through the entire program, and doubts/questions are addressed through personalized attention, chat, videoconferencing or email.

Masters in Sport Marketing Online

Postgraduate Diplomas in Sport Marketing Online

Courses in Sport Marketing Online

  • Onno Schopenhouer

    Combining sports, marketing and sponsorship in one single master degree was just the ideal mix of all my interests and what I was looking for. tweet

    Onno Schopenhouer
    Allocator at Nike

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