Virtual Campus
Education in Sport Management, Sport Marketing, Football Business and Coaching
Sport Marketing and Sponsorship

Sport Marketing and Sponsorship 

In markets that are becoming increasingly more competitive, sport marketing and sponsorship have become high impact areas for business success. Consequently, there is a growing demand for trained specialists in the whole sports marketing cycle, both in sports companies as well as in sports foundations, associations, federations and organizations.

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  • Onno Schopenhouer

    Combining sports, marketing and sponsorship in one single master degree was just the ideal mix of all my interests and what I was looking for.

    Onno Schopenhouer
    Allocator at Nike

The Magazine

Johan Cruyff Institute

28-05-2021

The effectiveness of data analytics to measure the return on sport sponsorship

23-10-2020

Judo as a perfect sport to support children’s development

25-09-2020

Dirk Tuip: “In Online marketing, like in sport, you can now be judged on the result”

24-04-2020

Covid-19’s impact on the sport sponsorship industry

10-04-2020

How to create an effective social media marketing strategy: a practical guide for companies

05-02-2020

“Non-endemic brands sponsor esports to develop their marketing strategies”

03-02-2020

“Sponsors turn to fan engagement to avoid irritating consumers”

30-01-2020

Sport sponsorship continues to grow as a platform for connecting brands with their target audience

24-01-2020

Jelle Mul: “At Patagonia, we are in business to save our home planet”