Big data is quantitative and to a certain degree can accommodate logic, but emotion is one factor in live sport that even the best databases and scientists in the world […]

There are four dimensions that a football club must take care of to be successful: performance, business, social and political Therefore, running a club, at least in theory, should also […]

Making students an active part of learning, making the rules of the game available to them, and introducing technology that allows interaction and working in physical spaces that facilitate both […]

Banks, soft drinks and beers are the leading sponsors of Spanish football, with a crushing dominance in recent years Benchmarking made by our student: Daniel Borda. Fans’ propensity to consume […]