eSports, a new challenge for sport management

Los eSports, un nuevo reto para la Gestión Deportiva - Johan Cruyff Institute

We analyze the challenges in terms of sport management that the eSports industry is facing, a sector that could reach 2.4 billion dollars turnover in 2020 In collaboration with: Lukas Dorda According to the Spanish Association of Video Games (AEVI), eSports is the “name by which popularly structured videogame competitions are known by players, teams, […]



Víctor Jordán - The Expert Corner - Johan Cruyff Institute

Strategy and method, as important in education as they are in sport

Making students an active part of learning, making the rules of the game available to them, and introducing technology that allows interaction and working in physical spaces that facilitate both elements are basic in modern and innovative education I myself have repeated like a mantra a Chinese proverb that says “what I heard I forgot, […]

Cinto Ajram - The Expert Corner - Johan Cruyff Institute

Battle of the brands for Spanish football

Banks, soft drinks and beers are the leading sponsors of Spanish football, with a crushing dominance in recent years Benchmarking made by our student: Daniel Borda. Fans’ propensity to consume is noticeably higher for brands that support their team than for brands that compete with it, and that has a price that is worth paying. […]