Master in Coaching Amsterdam
On campus + self study + personal coach
Sport Center and Hotel Papendal
Limited places available - enroll now!
There are three full weeks of on campus sessions. This means that students will have classes from Monday to Friday 9.30am – 4.30pm. In addition, there are approximately 140 hours of self study and 10 hours of supervision by your personal coach.
In addition students have access to the e-learning platform. The online Virtual Campus allows students to maintain contact at all times. Students will have a wide range of tools at their disposal to make their learning experience complete, interactive and rewarding.
Besides the classes, students will start a complementary process with one of our elected personal coaches. Throughout the year, there will be one-to-one sessions between the student and the personal coach in order to discuss issues and work on goals for becoming a better coach, manager and/or person. The Johan Cruyff Institute has a group of personal coaches with different backgrounds and experience in supporting people in their (work) life.
One week of classes are delivered at the Johan Cruyff Institute Amsterdam (the Netherlands). Two weeks of classes will be delivered at Sport Center & Hotel Papendal, the heart of Dutch Sport, located near Arnhem in the eastern part of the Netherlands.
Master in Coaching in Amsterdam
Professor Master in Coaching and Head coach German women’s handball team
The Master in Coaching is designed for (sports) coaches or managers from different levels of education, nationalities and professions.
Three years of professional experience as a (sports) coach or manager / supervisor. Experience as an elite athlete is not required for this program, but having developed a career as a professional athlete will be valued as work experience, depending on level and commitment.
In addition, the Johan Cruyff Institute is looking for people who:
Boost your future
On completion of the program, students will have developed their personal and unique coaching style, and they will be able to put this style into practice. Students will know what is needed for individual and team success, and how they can manage this success.
The Master in Coaching aims to foster students’ self-knowledge and self-development with the aim to improve their abilities as a (sports) coach or manager. Throughout the program, we focus on the personal development of each student. The professors and staff ensure that everyone is challenged in their learning. All theory will be relevant, tangible, fun and enjoyable to learn through the discussion of case studies by professors and students.
The study program of the Master in Coaching is based on Johan Cruyff’s vision: Coaching is more than the use of tactical and technical knowledge. It is about managing yourself, the players & staff, the team and the environment. Your personal background is a base for further development and a better understanding of oneself as a coach and/or manager. The principle of coaching is that you then apply this insight knowledge in counseling others.
Due to our ‘Cruyffian’ style of learning, students of the Master in Coaching will gain insight into their own strengths and weaknesses as a coach (that they will develop during the program), and those of athletes/employees, with the aim to have a better understanding in order to improve performance.
Master in Coaching Amsterdam
Coach and Coordinator youth academy AFC Ajax
Former Olympic rower
Management and Professional Development Adviser at the Police
Marc Sifre Sole
Sports Director Tennis Ibiza Club Campo
Rogier van ’t Hek
Former field hockey player
Sports journalist NRC Media
Director Operations RAI Amsterdam
Educating the next generation of Leaders in Sport Management
The Johan Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management.
The Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.
According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”. At the Johan Cruyff Institute they know that a passion for sport also drives education and development. Their students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.
The way they bring this vision into action is based on common sense, pragmatism, intuition and optimism. They believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.