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  • Johan Cruyff Institute
    Master in
    Football Business
    in partnership with FC Barcelona
    FC Barcelona

Basic data

Master in Football Business in partnership with FC Barcelona

Duration

8 weeks *

Start

September 2021

Language

English

Modality

On-campus

Venue

Camp Nou and
Johan Cruyff Institute

* 1 week/month full intensive course (Mon-Fri).


The Master in Football Business in partnership with FC Barcelona is the only program in football business and administration based on the management model of FC Barcelona, recognized worldwide, as well as the on great experience of the Johan Cruyff Institute in sport management education.

Classes are delivered at Camp Nou and Johan Cruyff Institute, among other locations.





On-demand webinar - Master in Football Business in partnership with FC-Barcelona

Program

Master in Football Business in partnership with FC Barcelona

The Master in Football Business in partnership with FC Barcelona delivers world-class teaching, learning and research in football business.

The program focuses on the unique aspects of the football industry, offering excellent and up to date knowledge from the Johan Cruyff Institute and providing students the opportunity to engage with FC Barcelona through lectures, visits, case studies, projects, management games and networking.

We aim to offer the best Master in Football Business program in the world by combining extensive knowledge on business with hands-on projects and a unique overview of the nature and specificities of the football industry.

The club's specific modules provides students with the opportunity to learn about its business strategy and why FC Barcelona is more than a club.

The study plan of the Master in Football Business in partnership with FC Barcelona consists of 13 modules structured as follows:

MODULE

01
SEPTEMBER, 2021
Introduction to the Football Business

MODULE

02
OCTOBER, 2021
History and Politics of Football

MODULE

03
OCTOBER, 2021
Football Governance

MODULE

04
NOVEMBER, 2021
Football Sociology and CSR

MODULE

05
NOVEMBER, 2021
The management of a football club

MODULE

06
DECEMBER, 2021
Football Finances Football and Revenues

MODULE

07
JANUARY, 2022
Innovation in Football

MODULE

08
JANUARY, 2022
Football and Media

MODULE

09
JANUARY, 2022
Marketing, Sponsorship and Fan Engagement

MODULE

10
FEBRUARY, 2022
FC Barcelona Business and Operations

MODULE

11
JANUARY-JUNE, 2022
Management Games 1 (online)

MODULE

12
JANUARY-JUNE, 2022
Management Games 2 (online)

FIELD TRIPS

Dates may be subject to change and destinations will be informed in due time.

  • September 2021
  • November 2021
  • March 2022
  • May 2022

Faculty

Master in Football Business in partnership with FC Barcelona

We have recruited some of the most recognized football business academics around the globe in order to provide students with the most cutting-edge knowledge of the football business. During the program, students will also receive lectures from top level executives in the industry as well as courses with FC Barcelona staff.


Richard Denton - Professor at Johan Cruyff Institute
RICHARD DENTON
Richard is the academic director of the Master in Sport Management at Johan Cruyff Institute Amsterdam. He has been working in the sport marketing and entertainment business since 1989. He has worked for global brands such as Canon, Philips, Omega, ABN AMRO, Heineken and Unilever, across a variety of sport and events including the FIFA World Cup, UEFA Champions League, Formula 1, Volvo Ocean Race, PGA European golf tour, the Ryder Cup, Wimbledon, Roland Garros and the Olympic Games. Denton was managing director of one of Holland’s leading sport marketing agencies, Trefpunt-PRISM, from November 2009 until September 2015, and has been the sponsorships and partnerships manager of Vitesse Arhem football club.
Richard Giulianotti - Profesor en Johan Cruyff Institute
RICHARD GIULIANOTTI
Professor of Sociology, Loughborough University and at Durham University ; Research Assistant, Senior Lecturer, Reader, Department of Sociology- University of Aberdeen (1990-2006). He completed his MA. MLitt and PhD in the Department of Sociology at the University of Aberdeen, and took up his first academic post there as a Research Assistant (1990), followed by a Lectureship (1995), Senior Lectureship (1999), and Readership (2005). Authored books: (& G. Armstrong, D. Hobbs) Policing the London 2012 Olympics, London, Routledge, in press (2016). Sport: A Critical Sociology, Cambridge, Polity, 2015 (Revised Edition). (& R. Robertson) Globalization and Football, London, TCS/Sage, 2009. (& A.J. Walsh) Ethics, Money and Sport, London, Routledge, 2006. Football: A Sociology of the Global Game, Cambridge, Polity, 1999.
David Goldblatt - Profesor en Johan Cruyff Institute
DAVID GOLDBLATT
David Goldblatt is a sports writer, broadcaster, sociologist, journalist and author. He has been a medical student, taken a doctorate in social theory and environmental politics, lectured at the Faculty of Social Sciences, the Open University and wrote widely on globalization before, in 2002, publishing the World Football Yearbook - a 750-page graphic encyclopedia of the global game - in nine languages. In 2006 he published the path-breaking The Ball is Round: A Global History of Football, and in 2014 published Futebol Nation : A Footballing History of Brazil and The Game of Our Lives: The Making and Meaning of English Football, the latter winning the William Hill Sports Book of the Year award in 2015. His most recent book is The Games: A Global History of the Olympics.
Stephen Morrow - Professor at Johan Cruyff Institute
STEPHEN MORROW
Stephen is Senior Lecturer in Sport Finance at the University of Stirling. He was Head of the Department of Sports Studies for five years until summer 2011. Stephen is a Chartered Accountant (ICAS) and trained with the international firm of accountants, Ernst & Young. His research focuses on financial, accounting and governance issues arising in sport. He has written two single-authored books and two monographs on the finances and governance of professional football and a number of journal papers. His knowledge transfer activities include leading workshops on Management Training for Football Managers as part of the Scottish FA/UEFA Pro Licence. He recently chaired an expert working group for the Scottish Government on Supporter Involvement in Football Clubs.
Oliver Seitz - Professor at Johan Cruyff Institute
OLIVER SEITZ
Dr. Seitz worked previously as a consultant and as a lecturer in Football Business at the UCFB in London in partnership with The FA. Prior to moving to London, he lived in Brazil, working as the Head of Marketing of Jacquet Brossard, a French multinational consumer goods company, and previously as Head of Marketing of Coritiba Football Club, where, in 2012, he was awarded the Best Overseas Marketing Campaign by the FC Business Awards in London. Dr Seitz holds a PhD in Football Business from the University of Liverpool.
Daniel Martin - Professor at Johan Cruyff Institute
DANIEL MARTIN
Daniel is Group Chief Financial and Operations Officer at Al Jazira Sports and Cultural Club of the UAE Pro-League. He is a Chartered Accountant (ICAS) with 15+ years’ experience who is ‘Big 4’ trained having previously worked with the international advisory firm Deloitte. His first role in Football was as Group Financial Controller at Celtic Football Club. Prior to recently returning to the Football Industry he held senior financial and general management roles in global brands such as Etihad Aviation Group, Armaguard and Jumeriah Group as well as being an alumnus of the Masters in Football Business of Johan Cruyff Institute in partnership with FC Barcelona (2018) and a guest lecturer (2019). Daniel is an industry leader in the specialised area of Football Finance.
Sergi Vieta
SERGI VIETA
Versatile consultant with over 20 years’ career in the sports industry, holding senior positions in marketing & media agencies, football properties, financial entities, Events LOCs. Vast expertise in Event Management, Strategy, Sponsorship, Operations and Media. Currently, Sergi is managing director at Onside Sports Iberia, an agency focused on the full-service delivery of high-class off-season services for football clubs, and senior consultant for global sports agency SPORTFIVE for business development in the Spanish market. He was previously general manager of LaLiga Santander Granada CF (2016-2017); COO of the LFP World Challenge and Football and Sports Event Director at Mediapro during 10 years, and financial advisor and senior consultant of KPMG, in Spain (1997-2000) and Manchester (2000-2002) offices.
Ignacio Mas-Bagà
IGNACIO MAS-BAGÀ
Ignacio Mas-Bagà has been the chairman of the Board and CEO of Girona FC since July 2015, and is the new director of the Master in Football Business in partnership with FC Barcelona. During these five seasons, Mas-Bagà has led the effort to restructure the business area as well as to restore the image of the club among its stakeholders after the insolvency situation in 2013. Under his leadership, Girona FC achieved promotion to LaLiga (the Spanish first division) for the first time in the club’s history (in 2017) and presented their best-ever financial results with €6.7 million net profits (in 2018). Prior to joining Girona FC, Mas-Bagà worked at LaLiga as event manager within the LFP World Challenge project, and for Mediapro, developing projects in five continents for clubs such as FC Barcelona, Real Madrid, Arsenal, Boca Juniors, Atlético Madrid and PSG, among others. Mas-Bagà graduated in business science from the University Ramon Llull – IQS, Barcelona.
Albert Mundet
ALBERT MUNDET
Albert Mundet is the director of Barça Innovation Hub, the center for sports knowledge and innovation of FC Barcelona. Albert, who will be four years as director of this platform, has a multidisciplinary background and extensive experience in Innovation Management across different sectors. Educated as a physicist and passionate about creating value through implementing open innovation projects across multiple entities, he worked as well for companies such as IPG, ICFO and Grupo Punset Producciones.
Martijn Bakx
MARTIJN BAKX
Martijn Bakx is a media rights manager at Mediapro. With over 20 years of experience, he currently oversees all international broadcasting rights sales for LaLiga. In addition to that, he is responsible for new sport-related media projects within the Mediapro Group.
Martijn started in the sports business as a promoter of football and basketball games. In his role as executive producer, he was responsible for the European Basketball Championships in 2007 and Euroleague Final Fours in 2009 and 2010. As a rights manager, Martijn strategically assesses business opportunities on both the sales as the acquisition perspectives, for the domestic Spanish market as well as on a global scale. In recent years, in addition to his work for LaLiga, Martijn has started up ambitious media projects in Canada, France and Belgium.
Kepa Larumbe
KEPA LARUMBE
Director of the legal area at BDO in Spain. Specialist in sports law with extensive experience in managing litigation before sports governing bodies (Superior Sports Council and Administrative Sports Court), international arbitrators (Court of Arbitration for Sport (CAS) based in Lausanne, Switzerland) and before courts of justice in the field of administrative, civil and labor disputes. Kepa is also an arbitrator for TAS-CAS and a member of UEFA’s Control, Ethics and Disciplinary Body. Before joining BDO, he worked as director of the legal department of the Royal Spanish Football Federation (RFEF). He has a degree in law from Public University of Navarra (UPNA), a master's degree in sports law from the University of Lérida, and an executive master's degree in European Sport Governance (MESGO) from the University of Limoges (France).

Testimonials

Master in Football Business in partnership with FC Barcelona

Marcos Pelegrín

“The program definitely helped me to expand my professional network, consolidate my knowledge and organize my ideas”

Marcos Pelegrín
Country Managing Director South Africa, LaLiga

James Cavanagh

“The Masters is a fantastic program which unravels the cloth from the student’s eyes to reveal the football industry’s true nature. Most importantly, however, my time at the Johan Cruyff Institute has been marked by meeting truly fantastic and inspiring people”

James Cavanagh
Business Developer at Good Morning Sports

Cristina Morena

“The Master has helped me not only to expand my knowledge of the most important areas of the industry, but also to meet the most relevant stakeholders, both in terms of content for the WFS program, and for the commercial area that I direct”

Cristina Morena
Commercial Director at WFS

Thiago Arantes

“I'm a football commentator, and as journalist, working in other areas of the football business is now my goal because the master helped me see the 'whole picture' of the football industry”

Thiago Arantes
Football commentator for Mediapro and Dazn

Juan Espana

“Once I graduated, I worked for eight months at the Barça Academy in Costa Rica and now I run my own football academy”

Juan España
Founder and Product Manager at Scorpion Academy

Daria Chernyak

“The Master was essential to be able to get a job at WFS. It is a program that has everything: theory, practice and a very important professional network”

Daria Chernyak
Executive Associate at WFS

Nuno Pereira

“While doing the program I got the chance to have a job interview for FC Porto, the club I am currently working for. I am convinced that the Master was a key factor for Porto trusting in me”

Nuno Pereira
Team Manager of the Under-11 FC Porto

  ©Horacio Seguí

Johan Cruyff Institute

Educating the next generation of Leaders in Sport Management

Jordi Cruyff

"I believe honouring a legacy comes from celebrating the memories and improving the ideals of those who came before us. And the Master in Football Business in partnership with FC Barcelona is a tribute to my father's vision of football and of life. A tribute to the vision that we can always be better. That we can always do better."

Jordi Cruyff
Board member of Johan Cruyff Institute

The Johan Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management.

The Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.

According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”. At the Johan Cruyff Institute they know that a passion for sport also drives education and development. Their students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.

The way they bring this vision into action is based on common sense, pragmatism, intuition and optimism. They believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.


Johan Cruyff Institute

FC Barcelona

More than a club

Josep Maria Bartomeu

“We are blessed, because we are united with the great educational experience of the Johan Cruyff Institute and the club management model to promote joint projects in the field of promotion, generation and dissemination of knowledge in sports. Furthermore, this agreement holds added value as it is a tribute to Johan Cruyff and to his sporting and management vision.”

Josep Maria Bartomeu
Former President of FC Barcelona

FC Barcelona was founded 116 years ago in 1899, and is unique in many ways. The club is owned by its more than 143,000 members and can boast of being the most successful club in Europe over the last ten years. In that time they have won four of the Club’s five Champions League titles and seven of their 24 domestic league titles. Due to its very special personality, ‘Barça’ is recognized as being ‘more than a club’. The team’s distinctive style of play is projected around the world by the best players and coaches of their time in combination with club’s famous reliance on homegrown talent.

All of this goes hand in hand with its ongoing ambition to become the most admired, beloved and global sports institution on the planet. This mission is supported by such core principles as humility, effort, ambition, respect and team-work, while the club is also famed for its commitment to society, which is channeled through the FC Barcelona Foundation and its work to educate children through the positive values of sport. Such unstoppable growth in recent years has led to a global reach of more than 300 million fans and made FC Barcelona a world leader on social media.


FC Barcelona - Mes que un club