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  • Johan Cruyff Institute
    Master in
    Football Business
    in partnership with FC Barcelona
    FC Barcelona

Basic data

Master in Football Business in partnership with FC Barcelona


10 months


September 19th, 2023






Camp Nou and/or
Johan Cruyff Institute

* 1 week/month full intensive course (Mon-Fri).

The Master in Football Business in partnership with FC Barcelona is the only program in football business and administration based on the management model of FC Barcelona, recognized worldwide, as well as the on great experience of the Johan Cruyff Institute in sport management education.

Classes are delivered at Camp Nou and Johan Cruyff Institute, among other locations.

Information session - Master in Football Business in partnership with FC-Barcelona


Master in Football Business in partnership with FC Barcelona

The Master in Football Business in partnership with FC Barcelona delivers world-class teaching, learning and research in football business.

The program focuses on the unique aspects of the football industry, offering excellent and up to date knowledge from the Johan Cruyff Institute and providing students the opportunity to engage with FC Barcelona through lectures, visits, case studies, projects, management games and networking.

We aim to offer the best Master in Football Business program in the world by combining extensive knowledge on business with hands-on projects and a unique overview of the nature and specificities of the football industry.

The club's specific modules provides students with the opportunity to learn about its business strategy and why FC Barcelona is more than a club.

The study plan of the Master in Football Business in partnership with FC Barcelona consists of 13 modules structured as follows:


Introduction to the Football Business
World Football Summit Sevilla


History and Politics of Football


Football Governance


Management of a Football Club


Innovation in Football


Football Revenues


Football Finances


Marketing, Sponsorship & Fan Engagement


Football & Media


FC Barcelona Business and Operations


Management Games
Study trip


Management Games
Study trip: Europe (Place TBD)


Management Games
Study trip

  • Spain: Girona FC, Real Betis, Sevilla FC, Atletico Bilbao, Real sociedad, SD Amorebieta, Real Unión
  • Germany: Borussia Dortmund, Borussia Mönchengladbach, VfL Bochum 1848
  • Netherlands: AJAX, PSV
  • UK: Celtic FC, Manchester City, Manchester United, Sheffield FC, Everton FC


Master in Football Business in partnership with FC Barcelona

We have recruited some of the most recognized football business academics around the globe in order to provide students with the most cutting-edge knowledge of the football business. During the program, students will also receive lectures from top level executives in the industry as well as courses with FC Barcelona staff.

Richard Denton - Professor at Johan Cruyff Institute
Richard has been working in the sport marketing and entertainment business since 1989. He has worked for global brands such as Canon, Philips, Omega, ABN AMRO, Heineken and Unilever, across a variety of sport and events including the FIFA World Cup, UEFA Champions League, Formula 1, Volvo Ocean Race, PGA European golf tour, the Ryder Cup, Wimbledon, Roland Garros and the Olympic Games. Richard used to be managing director of one of Holland’s leading sport marketing agencies, Trefpunt-PRISM, from November 2009 until September 2015. His most recent position was Manager Sponsorship and Partner Sales at Vitesse Arnhem and is currently the academic director of the Master in Sport Management.
Lukas Dorda - Profesor en Johan Cruyff Institute
Master in Cultural Studies, Comenius University in Bratislava, holder of several master degrees in Sports Management, Marketing, Sponsorship and Football Business at Johan Cruyff Institute, currently working on his PhD in Sports Science at UCAM Murcia. Has +10 years of working experience in Sports Business in different roles. Since 2014 has been working as an Academic Tutor at Johan Cruyff Institute and now is the responsible of the Online programs at Johan Cruyff Institute.
David Goldblatt - Profesor en Johan Cruyff Institute
David Goldblatt is a sports writer, broadcaster, sociologist, journalist and author. He has been a medical student, taken a doctorate in social theory and environmental politics, lectured at the Faculty of Social Sciences, the Open University and wrote widely on globalization before, in 2002, publishing the World Football Yearbook - a 750-page graphic encyclopedia of the global game - in nine languages. In 2006 he published the path-breaking The Ball is Round: A Global History of Football, and in 2014 published Futebol Nation : A Footballing History of Brazil and The Game of Our Lives: The Making and Meaning of English Football, the latter winning the William Hill Sports Book of the Year award in 2015. His most recent book is The Games: A Global History of the Olympics.
Oliver Seitz - Professor at Johan Cruyff Institute
Dr. Oliver Seitz is currently Head Of Business Intelligence at United World. He worked previously as a consultant and as a lecturer in Football Business at the UCFB in London in partnership with The FA. Prior to moving to London, he lived in Brazil, working as the Head of Marketing of Jacquet Brossard, a French multinational consumer goods company, and previously as Head of Marketing of Coritiba Football Club, where, in 2012, he was awarded the Best Overseas Marketing Campaign by the FC Business Awards in London. Dr. Seitz holds a PhD in Football Business from the University of Liverpool.
Daniel Martin - Professor at Johan Cruyff Institute
Daniel is a chartered accountant with over 15 years’ experience having trained at PwC and Deloitte. Appointed Vice President of Finance and Corporate Development for RedBird FC, an international sport and data analytics platform through which RedBirdCapital deploys operating expertise and a data-analytics strategy in partnership with some of the top analytics-focused executives in sports – Billy Beane and Luke Bornn. Previously, Daniel was group financial controller at Glasgow Celtic FC, CFO and COO at Al Jazira FC in Abu Dhabi and worked at Portas Consulting office as part of the Saudi Arabian Football Federation’s transformation project, as well as offering them expertise in their other football industry projects. In 2018, he completed the Master in Football Business in partnership with FC Barcelona at Johan Cruyff Institute and is currently a professor on the program.
Sergi Vieta
Versatile consultant with over 20 years’ career in the sports industry, holding senior positions in marketing & media agencies, football properties, financial entities, Events LOCs. Vast expertise in Event Management, Strategy, Sponsorship, Operations and Media. Currently, Sergi is managing director at Onside Sports Iberia, an agency focused on the full-service delivery of high-class off-season services for football clubs, and senior consultant for global sports agency SPORTFIVE for business development in the Spanish market. He was previously general manager of LaLiga Santander Granada CF (2016-2017); COO of the LFP World Challenge and Football and Sports Event Director at Mediapro during 10 years, and financial advisor and senior consultant of KPMG, in Spain (1997-2000) and Manchester (2000-2002) offices.
Ignacio Mas-Bagà
Ignacio Mas-Bagà has been the chairman of the Board and CEO of Girona FC since July 2015, and is the new director of the Master in Football Business in partnership with FC Barcelona. During these five seasons, Mas-Bagà has led the effort to restructure the business area as well as to restore the image of the club among its stakeholders after the insolvency situation in 2013. Under his leadership, Girona FC achieved promotion to LaLiga (the Spanish first division) for the first time in the club’s history (in 2017) and presented their best-ever financial results with €6.7 million net profits (in 2018). Prior to joining Girona FC, Mas-Bagà worked at LaLiga as event manager within the LFP World Challenge project, and for Mediapro, developing projects in five continents for clubs such as FC Barcelona, Real Madrid, Arsenal, Boca Juniors, Atlético Madrid and PSG, among others. Mas-Bagà graduated in business science from the University Ramon Llull – IQS, Barcelona.
Albert Mundet
Albert Mundet is the director of Barça Innovation Hub, the center for sports knowledge and innovation of FC Barcelona. Albert, who will be four years as director of this platform, has a multidisciplinary background and extensive experience in Innovation Management across different sectors. Educated as a physicist and passionate about creating value through implementing open innovation projects across multiple entities, he worked as well for companies such as IPG, ICFO and Grupo Punset Producciones.
Martijn Bakx
Martijn Bakx is a media rights manager at Mediapro. With over 20 years of experience, he currently oversees all international broadcasting rights sales for LaLiga. In addition to that, he is responsible for new sport-related media projects within the Mediapro Group.
Martijn started in the sports business as a promoter of football and basketball games. In his role as executive producer, he was responsible for the European Basketball Championships in 2007 and Euroleague Final Fours in 2009 and 2010. As a rights manager, Martijn strategically assesses business opportunities on both the sales as the acquisition perspectives, for the domestic Spanish market as well as on a global scale. In recent years, in addition to his work for LaLiga, Martijn has started up ambitious media projects in Canada, France and Belgium.
Kepa Larumbe
Director of the legal area at BDO in Spain. Specialist in sports law with extensive experience in managing litigation before sports governing bodies (Superior Sports Council and Administrative Sports Court), international arbitrators (Court of Arbitration for Sport (CAS) based in Lausanne, Switzerland) and before courts of justice in the field of administrative, civil and labor disputes. Kepa is also an arbitrator for TAS-CAS and a member of UEFA’s Control, Ethics and Disciplinary Body. Before joining BDO, he worked as director of the legal department of the Royal Spanish Football Federation (RFEF). He has a degree in law from Public University of Navarra (UPNA), a master's degree in sports law from the University of Lérida, and an executive master's degree in European Sport Governance (MESGO) from the University of Limoges (France).


Master in Football Business in partnership with FC Barcelona

Marcos Pelegrín

“The program definitely helped me to expand my professional network, consolidate my knowledge and organize my ideas”

Marcos Pelegrín
Country Managing Director South Africa, LaLiga

James Cavanagh

“The Masters is a fantastic program which unravels the cloth from the student’s eyes to reveal the football industry’s true nature. Most importantly, however, my time at the Johan Cruyff Institute has been marked by meeting truly fantastic and inspiring people”

James Cavanagh
Business Developer at Good Morning Sports

Cristina Morena

“The Master has helped me not only to expand my knowledge of the most important areas of the industry, but also to meet the most relevant stakeholders, both in terms of content for the WFS program, and for the commercial area that I direct”

Cristina Morena
Commercial Director at WFS

Thiago Arantes

“I'm a football commentator, and as journalist, working in other areas of the football business is now my goal because the master helped me see the 'whole picture' of the football industry”

Thiago Arantes
Football commentator for Mediapro and Dazn

Juan Espana

“Once I graduated, I worked for eight months at the Barça Academy in Costa Rica and now I run my own football academy”

Juan España
Founder and Product Manager at Scorpion Academy

Daria Chernyak

“The Master was essential to be able to get a job at WFS. It is a program that has everything: theory, practice and a very important professional network”

Daria Chernyak
Executive Associate at WFS

Nuno Pereira

“While doing the program I got the chance to have a job interview for FC Porto, the club I am currently working for. I am convinced that the Master was a key factor for Porto trusting in me”

Nuno Pereira
Team Manager of the Under-11 FC Porto

  ©Horacio Seguí

Johan Cruyff Institute

Educating the next generation of Leaders in Sport Management

Jordi Cruyff

"I believe honouring a legacy comes from celebrating the memories and improving the ideals of those who came before us. And the Master in Football Business in partnership with FC Barcelona is a tribute to my father's vision of football and of life. A tribute to the vision that we can always be better. That we can always do better."

Jordi Cruyff
Board member of Johan Cruyff Institute

The Johan Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management.

The Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.

According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”. At the Johan Cruyff Institute they know that a passion for sport also drives education and development. Their students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.

The way they bring this vision into action is based on common sense, pragmatism, intuition and optimism. They believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.

Johan Cruyff Institute

FC Barcelona

More than a club

Albert Mundet

“The Master in Football Business in partnership with FC Barcelona combines the educational quality of Johan Cruyff Institute with the experience and know-how of FC Barcelona. With the help of industry experts, students will be able to learn from within the management model of one of the most powerful clubs in the world, understand the behavior of the exciting football industry and obtain the essential tools to enhance the development of their professional careers.”

Albert Mundet
Director of Barça Innovation Hub

FC Barcelona was founded 116 years ago in 1899, and is unique in many ways. The club is owned by its more than 143,000 members and can boast of being the most successful club in Europe over the last ten years. In that time they have won four of the Club’s five Champions League titles and seven of their 24 domestic league titles. Due to its very special personality, ‘Barça’ is recognized as being ‘more than a club’. The team’s distinctive style of play is projected around the world by the best players and coaches of their time in combination with club’s famous reliance on homegrown talent.

All of this goes hand in hand with its ongoing ambition to become the most admired, beloved and global sports institution on the planet. This mission is supported by such core principles as humility, effort, ambition, respect and team-work, while the club is also famed for its commitment to society, which is channeled through the FC Barcelona Foundation and its work to educate children through the positive values of sport. Such unstoppable growth in recent years has led to a global reach of more than 300 million fans and made FC Barcelona a world leader on social media.

FC Barcelona - Mes que un club