The Master in Sport Management is tailored for people who value professional career development. The 10-month intensive program explores the most important aspects of management applied in sport where personal development of each student is key.

Due to our ‘Cruyffian’ style of learning, Master students develop business plans and strategies for sporting organizations during the program. They are eager to address the challenges facing the international sports industry, whether developing a new product or service, advising a club or sports facility, or even starting their own company. Many students walk away with the next step in their sports business career already in hand.

The Master in Sport Management in Amsterdam accepts on average around 40 students per year. We prefer to limit the number of students to ensure each student receives the attention required to gain the most from the program. There are now hundreds of alumni from Amsterdam and other Master editions worldwide working in various positions in and outside the international sports business.

Those who have completed this Master are currently working in the areas of:

This Master in Sport Management is designed for ambitious athletes, sport and business professionals from different levels of education, nationalities and professions.

To be admitted, you must meet one of the following requirements:

• Bachelor’s degree (Netherlands: HBO) or equivalent, or
• 3 years of professional career experience in the (sport) industry.

Experience as an elite athlete is not required for this program, but having developed a career as a professional athlete will be valued as work experience, depending on level and commitment.

In addition, the Johan Cruyff Institute is looking for people who:

• Are fluent in English written and spoken;
• Have an interesting motivation to attend the Master program;
• Have a passion for sport. We believe that a passion for sport drives education and development to become a leader in sport management;
• Are ambitious and wish to develop yourself for a professional career in sport management;
• Enjoy learning in a practical environment;
• Value an individual oriented approach. Professors know who you are and support each student in their own journey;
• Are not afraid to step out of their comfort zone to be able to make a personal growth.

The Johan Cruyff Institute is a family with a passion for sport and people who aspire to hold a leading position in sport management. We believe that our international network, which is expanding each year, will have more and more influence in the sport and business sector. You can play a leading role by joining the next Master in Sport Management at the Johan Cruyff Institute in Amsterdam!

We offer our students and alumni the opportunity to connect and collaborate with other students, alumni and members of our global network by organizing conferences, events and social activities during and after the study program. The learning and development continues well after the Masters program.

Visit one of our Open Days and/or ask for the brochure of the Master in Sport Management, to find out more about our ‘Cruyffian’ way of teaching. For further information, to enroll or a personal meeting, please use the form on the right side and contact the team of the Johan Cruyff Institute Amsterdam. They will be delighted to help you!