The sports industry currently represents 1% of the world’s GDP, and more than 2% of the European Union’s GDP. The Dutch sports industry is estimated at 12.7 billion euros (1% of GDP). It is one of the professional sectors with the highest economic growth. This fact has favored the creation of new occupations and jobs (almost 3% of employment in the EU) and a greater specialization that demands well-trained professionals to properly manage major sporting events, sports facilities, clubs and sports organizations, marketing and advertising resources, communication, etc.
On completion of the program, students will find themselves fully prepared to access a wide variety of business opportunities that await in the international sports industry.
The investment you make for the upcoming months ensures a lasting impact on your career and is an experience for life.
A full program with industry experts is an excellent opportunity to expand your professional network.
We announce job offers from around the world in the field of sports and send them to you on a weekly basis, and will help you where we can to facilitate your access to the industry.
At Johan Cruyff Institute we sign agreements with different entities in the sports sector to provide you with professional opportunities with great future prospects.
The program allows you to take an international study trip where you will continue your training in a different setting while enjoying an unforgettable experience.
“What you get from being a professional athlete, is that you always want to be better. I think you can translate that into work life as well. With a master’s degree, you aim to improve yourself and get better in what you are doing within your role at a company or in a team.”
Field Hockey. Marketing Paazl, Ambassador for Adidas
“The Master in Sport Management gives you insights into all the business aspects of sport, as well as how to apply business and marketing techniques to the sports world. The intensive 10 month program, together with a diverse and enthusiastic group of students sharing a passion for sport, contributed immensely to my personal development.”
FRANCIEN VAN KAMPEN
“I find it intriguing to see how sport connects people and what emotions it can evoke. Right from the start of the Master in Sport Management, you notice how inspiring it is to work with people who share that same passion. And I think that is also one of the great advantages in my current job. It gives me energy to know that, with what I do, I am contributing to the sector.”
Commercial Management, Team DSM
“I worked as a corporate lawyer for a legal and financial service provider, but wanted to make a switch from the formal corporate business world, to the more dynamic sports industry. The program really challenged me within a group of inspiring people, and thanks to the Master in Sport Management, I have been able to make this important step in my professional career.”
Corporate Law and HR,
Agreements with companies, federations and clubs worldwide
Job offers and internships on sports published last year
Of students work in the sports industry after their master’s degree
At Johan Cruyff Institute, we offer you the tools and the learning environment you need for a successful career in the sports industry, a scenario as uncertain as it is full of opportunities, where quality professional training is more essential than ever.
But the road to the top is not easy: the route requires breaking down barriers and overcoming obstacles, keeping pace with the technological revolution, innovating, adapting to the dizzying changes that companies and sports organizations are undergoing. So, whether you are an athlete or not, get ready to start a rigorous and competitive study program, which will demand effort, perseverance and discipline, and where your drive and mentality will be great allies to achieve success.
At Johan Cruyff Institute, we accompany you on this exciting journey along which you will grow personally and professionally, and with every step you take towards the top, you become stronger.