Basic data

Master in Sport Marketing and Sponsorship Online

Duration

13 months

Start

September 26th, 2023

Language

English or Spanish

Modality

Online

Payment

Payment by installments available

Enrollment

Open until the beginning of the course

The main objective of the Master in Sport Marketing & Sponsorship is to guide you in your professional development as an integral sport marketing and sponsorship professional, and teach you how to use marketing tools applied to sports to recognize business opportunities, develop strategies in creative industries, anticipate changes, and optimize and analyze information resources judiciously.

Boost your future

Career opportunities

Marketing and Sponsorship

Marketing director of sport organizations.
Sports sponsorship manager.

Advertising and Branding

Manager of Sport Marketing & Sponsorship Agency.
Advisor of advertising campaigns related to sport.

Facilities and Sports Events

Managing director of sports facilities.
Managing director of sport event management companies.

Leadership and Management

Manager of sports center and municipal facilities.
Manager of Marketing of non-profit sports foundations.

Sports Consulting

Advisor in Sport Marketing services.
Advisor in Sports Sponsorship services.

Sports Journalism

Sports journalist/commentator.
Manager of Marketing area in Sports newspaper.

Program

Master in Sport Marketing and Sponsorship Online

The Master in Sport Marketing and Sponsorship Online is composed of an introductory module, mandatory modules and elective modules. The mandatory modules are divided into foundation modules (Core) and specialization modules (Advanced), linked to this specific program.

Within the elective modules you will have to choose between foundation modules (Elective Core) and specialization modules (Elective Advanced).

Total Mandatory Credits - 33 ECTS

24 ECTS (Mandatory Core)
9 ECTS (Mandatory Advanced)

Total Elective Credits - 27 ECTS

12 ECTS (Elective Core)
15 ECTS (Elective Advanced)

Testimonials

Master in Sport Marketing and Sponsorship Online

“What an experience to follow the master course! And in fact, it was much more than one experience. The many possibilities to gain (additional) knowledge about the different modules through webinars, literature, interesting web links, books, articles from all over the world, but also the enthusiasm of the professors, not to mention the insights of fellow students. It has helped me a lot in my current work and created new contacts that I will always cherish”

Mariska Elfrink
Manager New Business at PSV Eindhoven - Alumnus Master in Sport Marketing and Sponsorship

“This program shows you almost everything: the activation of sport marketing, brand experience, facility management and sponsorship. The Cruyff Institute gives you a wealth of information, and many case studies that caught my attention.”

Davis Tenorio
Partner and director of Works Brasil

“In business as in sports, the best impact is to arouse emotions. We must change the mindset, creating new moves and show that you are different. You have to do things that people want to see, share and improve. We must promote a change of attitude in the relationship between brand and consumer.”

Johan Cruyff
Founder

Modalities

Master in Sport Marketing and Sponsorship Online

Online

English or Spanish

Postgraduate Diploma in Marketing and Sponsorship

Online Postgraduate Diploma

English or Spanish