Free Online Course

"I always thought that sport is the strongest tool for education".

Pep Guardiola

Study Sponsorship with Pep Guardiola for free
Start date

From April 14th, a course every 5 weeks


5 weeks

Online course


Universitat Autònoma de Barcelona
Johan Cruyff Institute and Universitat Autònoma de Barcelona launch a MOOC in Sport Sponsorship through the Coursera platform

Do this course and you will learn how to:

  • Create a sponsorship proposal for a sport event.
  • Activate a sponsorship for a brand.

This course is for you if:

  • You want to understand who plays a role in sport sponsorship.
  • You want to know what new innovative ideas and trends are emerging in the world of sport sponsorship.
  • You are interested in sport marketing.
  • You are interested in learning and connecting with sport lovers/students from around the world.
We offer you a real-life challenge

Activation of a
Cruyff Court Sponsorship

Cruyff Foundation

Prize for the best activation plan

Scholarship to study the
Postgraduate Diploma in Sport Marketing and Sponsorship Online
at Johan Cruyff Institute.



What is sport sponsorship?


The relationship between the brand/event and the sponsor?


sport sponsorship stakeholders


Types of sport sponsorship


Objectives of the sponsor


Presentation of the competition


Objectives of the


Activation of the

Johan Cruyff Institute wishes to facilitate
access to education for the benefit of the professionalization
of the sports sector

sport sponsorship

€65 billion

Investment worldwide


Global growth
(last 10 years)

€ 17.6 billion

Investment in Europe


of sponsorship expenses come from USA and Canada


What is a MOOC?

MOOC is the acronym of Massive Open Online Course. In other words, it’s a distance learning course, accessible via the internet, that anyone can sign up for and there is practically no limit to the number of participants.

The Johan Cruyff Institute’s MOOC offers you an ambitious and supportive challenge: the activation of a sport sponsorship of a Cruyff Court, one of the flagship projects of the Cruyff Foundation. The best activation plan will be awarded a scholarship to study the Postgraduate in Sport Sponsorship Online.

Who are we?

Johan Cruyff Institute was created in 1999 to offer training to athletes and sports professionals with on-campus, online and blended modalities. Around 9,000 students from the five continents have participated in our higher education, degree and postgraduate programs.

Headquartered in Barcelona, Johan Cruyff Institute has positioned itself as a reference center for the transfer of knowledge and talent in the world of sports. Its areas of expertise include Sport Management, Sport Marketing and Sponsorship, Coaching and Football Business.

Have a go at sponsoring!