Free Online Course
From April 14th, a course every 5 weeks
Johan Cruyff Institute and Universitat Autònoma de Barcelona launch a MOOC in Sport Sponsorship through the Coursera platform
Activation of a
Cruyff Court Sponsorship
Prize for the best activation plan
What is sport sponsorship?
The relationship between the brand/event and the sponsor?
sport sponsorship stakeholders
Types of sport sponsorship
Objectives of the sponsor
Presentation of the competition
Objectives of the
Activation of the
Johan Cruyff Institute wishes to facilitate
access to education for the benefit of the professionalization
of the sports sector
(last 10 years)
Investment in Europe
of sponsorship expenses come from USA and Canada
MOOC is the acronym of Massive Open Online Course. In other words, it’s a distance learning course, accessible via the internet, that anyone can sign up for and there is practically no limit to the number of participants.
The Johan Cruyff Institute’s MOOC offers you an ambitious and supportive challenge: the activation of a sport sponsorship of a Cruyff Court, one of the flagship projects of the Cruyff Foundation. The best activation plan will be awarded a scholarship to study the Postgraduate in Sport Sponsorship Online.
Johan Cruyff Institute was created in 1999 to offer training to athletes and sports professionals with on-campus, online and blended modalities. Around 9,000 students from the five continents have participated in our higher education, degree and postgraduate programs.
Headquartered in Barcelona, Johan Cruyff Institute has positioned itself as a reference center for the transfer of knowledge and talent in the world of sports. Its areas of expertise include Sport Management, Sport Marketing and Sponsorship, Coaching and Football Business.