The figures suggest that the eSports industry -understanding this as professional video game competitions- is gaining popularity and economic weight, generating more and more jobs, audiences and income.

In 2024, the global gaming market will generate revenues of $187.7 billion, representing a year-on-year growth of +2.1%.

• You are a marketing and communications professional and you want to know what opportunities esports can offer to connect with new audiences.
• You are a professional in innovation and you see eSports as a potential area of opportunity for new business development.
• You are a manager in the world of sport and you see eSports as an interesting field to develop your career in the future.
• You are a business consultant interested in the eSports and video games sector and its development as a new entertainment industry.
• You are a manager/executive from any sector who wants to have an initial contact with esports.

Past, present and future of eSports

• Understanding the rules of the game. An introduction to eSports.
• A bit of history: from videogames to eSports.
• The legal framework.
• A global industry.
• Blessed technology.
• Will eSports come to the smartphone?
• Why invest in eSports?

Main stakeholders in the industry

• Publishers.
• Tournament organizers.
• Teams.
• Media.
• Sponsors.

The digital environment

• When content is king.
• The social networks.
• Webcasters.
• Influencers.
• Audiences.

Johan Cruyff Institute is a global business school inspired by Johan Cruyff's leadership style and strategic vision. His experience as a professional footballer, coach and counsellor led him to conceive a purpose: to help athletes integrate into the world of work at the end of their sport career and to foster the professionalization of management in sport. Johan Cruyff Institute is the academic legacy of Johan Cruyff.

Since its foundation in 1999, Johan Cruyff Institute has been training athletes, sports managers and other professionals in Sport Management, Sport Marketing and Sponsorship, Football Business and Management and Coaching. It currently offers 92 study programs with campuses in Spain, Holland, Peru and Mexico, and has 12 delegations around the world, with physical presence in Spain, Holland, Peru, Mexico and Sweden. More than 10,000 students have had a learning experience at the Johan Cruyff Institute, participating in on-site and online programs.

MEDIAPRO is a leading group in the European audiovisual sector, unique in content integration, production and audiovisual distribution, with operations worldwide through its 58 offices distributed across four continents. The Group is engaged in significant activities in planning smart cities, design and implementation of interactive museum spaces leveraging state-of-the-art technology and planning cross-cutting content for marketing and advertising initiatives. MEDIAPRO provides the creativity and technical solutions necessary to design, produce and distribute any audiovisual or multi-channel project in any corner of the globe.

LVP (MEDIAPRO Group) is the biggest esports organization in the Spanish-speaking market and one of the biggest esports organizers in the world, with offices in Madrid, Barcelona, Buenos Aires, Bogota and Mexico and a presence in more than 30 countries. LVP manages the most prestigious national competitions, big international tournaments and online competition platforms, as well as being the official Spanish-language broadcaster of international eSports events. Part of the MEDIAPRO Group, LVP also offers event production services, online advertising and audio-visual production.

UBEAT (MEDIAPRO Group) is an esports, gaming and entertainment multiplatform where LVP competitions and new entertainment formats are distributed to new audiences. UBEAT is a television channel operating 24/7 with more than 4,000 hours of competitions and an OTT platform with live and VoD content, which offers a personalized experience to each user. UBEAT is available via the web, a mobile app and in the main pay TV operators in Spain (Movistar, Orange, Telecable, Euskaltel and R v Deion Communications) and Latin America (Sky).