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Top 15 of the best in Europe 2020. Master in Sport Management. Ranking Sport Business International Magazine.
The Master in Sport Management at Johan Cruyff Institute, recognized among the best in the SportBusiness International ranking 
Johan Cruyff Institute’s Master in Sport Management ranks among the world’s elite programs for the ninth consecutive year, according to the prestigious magazine SportBusiness International

LaLiga and Johan Cruyff Institute join forces in the education of leaders in the football industry

Johan Cruyff Institute and LaLiga have reached an agreement for the transfer of expert knowledge to benefit the world football industry with the aspiration to create new paradigms.

"Sport sponsorship is one of the sectors that will change the most as a result of Covid-19”

Sergi Vieta, a consultant with more than 20 years of experience in the sports industry and a professor at Johan Cruyff Institute, talks about how sports marketing agencies have adapted to the new reality as a result of Covid-19″.
Football Business


"LaLiga is a good case study as a business model."

José Moya
Director of LaLiga Business School
The fact infographic. The 2020-21 academic year in figures.
Sport event mangament during and post Covid-19. Speaker: Mark Mateer, CEO at Quantum Consultancy.
Football Business: Data analysis in decision making. Speaker: Oliver Seitz, head of sports data science & analytics at Club Athletico Paranaense and professor of the Master in Football Business in partnership with FC Barcelona.
Alumni news. Amazing Stories. Alumni Cruyff Institute.

Sabine HazbounSabine Hazboun, a former Palestinian Olympic swimmer and currently a student of the Master in Sport Management with a scholarship from The Cruyff Athlete Fund, is a real-life example for all those athletes who want to have a future in the sports industry.

The Cruyff Athlete Fund Scholarship
New corporate partners
Footters. Lobby Lobos PFA LietuvaUniversidad de San Buenaventura Cali
Upcoming programs

 9 November   Course in Data Analytics in Sport Online
 16 November   Course in Leadership in Sport Organizations Online
 16 November   Course in Sport Media Online
 7 January   Course in Human Resources in Sport Online
 28 January   Football Industry Trends. LaLiga Case Study Amsterdam
 15 February   Master in Coaching Amsterdam

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