The Master in Football Business in partnership with FC Barcelona delivers world-class teaching, learning and research in football business.

The program focuses on the unique aspects of the football industry, offering excellent and up to date knowledge from the Johan Cruyff Institute and providing students the opportunity to engage with FC Barcelona through lectures, visits, case studies, projects, management games and networking.

We aim to offer the best Master in Football Business program in the world by combining extensive knowledge on business with hands-on projects and a unique overview of the nature and specificities of the football industry.

The club's specific modules provides students with the opportunity to learn about its business strategy and why FC Barcelona is more than a club.

The study plan of the Master in Football Business in partnership with FC Barcelona consists of 13 modules structured as follows:

• Spain: Girona FC, Real Betis, Sevilla FC, Atletico Bilbao, Real sociedad, SD Amorebieta, Real Unión
• Germany: Borussia Dortmund, Borussia Mönchengladbach, VfL Bochum 1848
• Netherlands: AJAX, PSV
• UK: Celtic FC, Manchester City, Manchester United, Sheffield FC, Everton FC

We have recruited some of the most recognized football business academics around the globe in order to provide students with the most cutting-edge knowledge of the football business. During the program, students will also receive lectures from top level executives in the industry as well as courses with FC Barcelona staff.

	Richard Denton Richard has been working in the sport marketing and entertainment business since 1989. He has worked for global brands such as Canon, Philips, Omega, ABN AMRO, Heineken and Unilever, across a variety of sport and events including the FIFA World Cup, UEFA Champions League, Formula 1, Volvo Ocean Race, PGA European Tour (golf), the Ryder Cup, Wimbledon, Roland Garros and the Olympic Games. Richard used to be managing director of one of Holland’s leading sport marketing agencies, Trefpunt-PRISM, from November 2009 until September 2015. His most recent position was Manager Sponsorship and Partner Sales at Vitesse Arnhem and is a Faculty member of Johan Cruyff Institute Amsterdam.
	David Goldblatt David Goldblatt is a sportswriter, broadcaster, sociologist, journalist and author. He has been a medical student, taken a doctorate in social theory and environmental politics, lectured at the Faculty of Social Sciences, the Open University and wrote widely on globalization, before, in 2002, publishing the World Football Yearbook (2002) – a 750-page graphic encyclopedia of the global game – in nine languages. He has written dozens of sports books, among them: the path-breaking The Ball is Round: A Global History of Football (2006), The Games: A Global History of the Olympics (2016), and Futebol Nation: A Footballing History of Brazil (2014) and The Game of Our Lives: The Making and Meaning of English Football, the latter winning the William Hill Sports Book of the Year award in 2015. The Age of Football: The Global Game in the 21st Century (2019) and The Age of Football: Soccer and the 21st Century (2020). His most recent book is Injury Time: Football in a State of Emergency (2025) - a Telegraph best book of 2025.
	Lukas Dorda Lukas works as Associate Academic Director at Johan Cruyff Institute. He is a seasoned multilingual executive with over 15 years of international experience in the sports industry, bringing deep expertise in sports marketing, fan engagement, and sponsorship. He has led impactful collaborations with top-tier sports organizations, global brands, and governing bodies across Europe. He pursues a PhD in Sports Science where his research on fan engagement reflects a strong commitment to connecting academic insights with real-world practice and strengthening his expertise in the dynamic field of sports business.
	Oliver Seitz Dr. Oliver Seitz is currently Head Of Business Intelligence at United World. He worked previously as a consultant and as a lecturer in Football Business at the UCFB in London in partnership with The FA. Prior to moving to London, he lived in Brazil, working as the Head of Marketing of Jacquet Brossard, a French multinational consumer goods company, and previously as Head of Marketing of Coritiba Football Club, where he was awarded the Best Overseas Marketing Campaign in 2012 by the FC Business Awards in London. Dr. Seitz holds a PhD in Football Business from the University of Liverpool.
	Daniel Martin Daniel is a chartered accountant with over 15 years’ experience having trained at PwC and Deloitte. Appointed Vice President of Finance and Corporate Development for RedBird FC, an international sport and data analytics platform through which RedBirdCapital deploys operating expertise and a data-analytics strategy in partnership with some of the top analytics-focused executives in sports – Billy Beane and Luke Bornn. Previously, Daniel was group financial controller at Glasgow Celtic FC, CFO and COO at Al Jazira FC in Abu Dhabi and worked at Portas Consulting office as part of the Saudi Arabian Football Federation’s transformation project, as well as offering them expertise in their other football industry projects. In 2018, he completed the Master in Football Business in partnership with FC Barcelona at Johan Cruyff Institute and is currently a professor on the program.
	Sergi Vieta Versatile consultant with over 20 years’ career in the sports industry, holding senior positions in marketing & media agencies, football properties, financial entities, Events LOCs. Vast expertise in Event Management, Strategy, Sponsorship, Operations and Media. Currently, Sergi is managing director at Onside Sports Iberia, an agency focused on the full-service delivery of high-class off-season services for football clubs, and senior consultant for global sports agency SPORTFIVE for business development in the Spanish market. He was previously general manager of LaLiga Santander Granada CF (2016-2017); COO of the LFP World Challenge and Football and Sports Event Director at Mediapro during 10 years, and financial advisor and senior consultant of KPMG, in Spain (1997-2000) and Manchester (2000-2002) offices.
	Ignacio Mas-Bagà Ignacio Mas-Bagà has been the chairman of the Board and CEO of Girona FC since July 2015, and is the new director of the Master in Football Business in partnership with FC Barcelona. During these five seasons, Mas-Bagà has led the effort to restructure the business area as well as to restore the image of the club among its stakeholders after the insolvency situation in 2013. Under his leadership, Girona FC achieved promotion to LaLiga (the Spanish first division) for the first time in the club’s history (in 2017) and presented their best-ever financial results with €6.7 million net profits (in 2018). Prior to joining Girona FC, Mas-Bagà worked at LaLiga as event manager within the LFP World Challenge project, and for Mediapro, developing projects in five continents for clubs such as FC Barcelona, Real Madrid, Arsenal, Boca Juniors, Atlético Madrid and PSG, among others. Mas-Bagà graduated in business science from the University Ramon Llull – IQS, Barcelona.
	Albert Mundet Albert Mundet is the General Manager of Barça Innovation Hub, the center for sports knowledge and innovation of FC Barcelona. Albert, who served nine years as director of this platform, has a multidisciplinary background and extensive experience in Innovation Management across different sectors. Educated as a physicist and passionate about creating value through implementing open innovation projects across multiple entities, he worked as well for companies such as IPG, ICFO and Grupo Punset Producciones.
	Teresa Carví Teresa Carví is Production Director of LaLigaTV International channel. With over 25 years of experience in the audiovisual production sector, mainly in sports productions such as MotoGP and LaLiga, she currently directs the comprehensive project management of LALIGA's international channel in English and is the producer of FC Barcelona's home matches. Teresa started in the sports industry as a producer of sports programs at Gol TV, and has been working at Mediapro Group for more than 8 years. Teresa also holds a Bachelor's degree in Journalism and Communication Sciences from the Universitat Autònoma de Barcelona and a Master's degree in Football Business in partnership with FC Barcelona from Johan Cruyff Institute.
	Kepa Larumbe Director of the legal area at BDO in Spain. Specialist in sports law with extensive experience in managing litigation before sports governing bodies (Superior Sports Council and Administrative Sports Court), international arbitrators (Court of Arbitration for Sport [CAS] based in Lausanne, Switzerland) and before courts of justice in the field of administrative, civil and labor disputes. Kepa is also an arbitrator for TAS-CAS and a member of UEFA’s Control, Ethics and Disciplinary Body. Before joining BDO, he worked as director of the legal department of the Royal Spanish Football Federation (RFEF). He has a degree in law from Public University of Navarra (UPNA), a master's degree in sports law from the University of Lérida, and an executive master's degree in European Sport Governance (MESGO) from the University of Limoges (France).

"I believe honouring a legacy comes from celebrating the memories and improving the ideals of those who came before us. And the Master in Football Business in partnership with FC Barcelona is a tribute to my father's vision of football and of life. A tribute to the vision that we can always be better. That we can always do better."

Jordi Cruyff
Board member of Johan Cruyff Institute

Johan Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management.

Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.

According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”. At the Johan Cruyff Institute they know that a passion for sport also drives education and development. Their students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.

The way they bring this vision into action is based on common sense, pragmatism, intuition and optimism. They believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.

FC Barcelona was founded 127 years ago in 1899, and is unique in many ways. The club is owned by its more than 150,000 members and can boast of being the most successful club in Europe.
FC Barcelona has won 22 major international titles, including 5 Champions Leagues, 4 Cup Winners' Cups, 3 Inter-Cities Fairs Cups, 5 UEFA Super Cups, and 3 FIFA Club World Cups, making them one of the world's most decorated clubs.

Internally, FC Barcelona has won a massive 80 domestic titles, making them Spain's most successful club, including a record 32 Copa del Rey trophies, 28 La Liga titles, 15 Spanish Super Cups, 3 Copa Eva Duarte, and 2 Copa de la Liga titles.

Due to its very special personality, ‘Barça’ is recognized as being ‘more than a club’. The team’s distinctive style of play is projected around the world by the best players and coaches of their time in combination with the club's famous reliance on homegrown talent.
All of this goes hand in hand with its ongoing ambition to become the most admired, beloved and global sports institution on the planet. This mission is supported by such core principles as humility, effort, ambition, respect and team-work, while the club is also famed for its commitment to society, which is channeled through the FC Barcelona Foundation and its work to educate children through the positive values of sport. Such unstoppable growth in recent years has led to a global reach of more than 300 million fans and made FC Barcelona a world leader on social media.