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In this edition of the magazine, we explore
The FIFA World Cup 2026 and its impact on the sports industry
The biggest tournament in history will drive new opportunities in management, marketing, technology, and sports development.
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In figures
6.5 M EXPECTED TOTAL ATTENDANCE |
$40.9 B Estimated contribution to global GDP |
824.000 Number of jobs generated globally |
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The Cruyff thought
“Football is a game you play with your brain”. Johan Cruyff Both on and off the pitch, football is a game of decisions, of analyzing variables to achieve the best possible outcome.
In the sports industry, this same logic applies to the management of events, clubs, and organizations, where the ability to interpret information, coordinate teams, and act with strategic judgment defines the impact of every decision.
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Real story of change
Adrià Carrillo
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Adrià studied the Postgraduate Diploma in Sport Marketing and Sponsorship Online at Johan Cruyff Institute and currently works in the organization of the FIFA World Cup 2026 as Media Partnerships Relations Manager.
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The lesson
3 insights from the World Cup for the sports industry
- Real-time data management: Immediate information drives decisions in performance, scouting, marketing, and broadcasting.
- Global audience management: Understanding fan behavior helps deliver content, sponsorships, and personalized experiences worldwide.
- High-pressure operations: The tournament showcases the coordination of logistics, broadcasting rights, and stakeholders on a global scale.
Start applying these steps with our program:
Master in Football Business Online
This Master offers you the tools and knowledge necessary for your development as a professional in the world of football.
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The opportunity
Your next challenge
The World Cup is the biggest global showcase in sport: a convergence of business, media, data, and audiences where the trends that will shape the next decade are defined.
Lead this ecosystem with the Master in Football Business in partnership with FC Barcelona. Learn how to interpret data, design strategies, and make decisions that connect performance, business, and audiences at a global scale.
Request more information about the program:
Master in Football Business in partnership with FC Barcelona
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Zoom
Leadership in global sporting events
What can sport learn from business?
Marely Flores, Venue Operations Director at FIFA World Cup 2026, explains what drives decision-making in the management of major sporting events.
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The final whistle
Making decisions with clarity
“Football is very simple, but playing simple football is the hardest thing there is.”
Johan Cruyff
In complex environments such as a World Cup, the key is not to make processes more complicated, but to simplify decision-making, align teams, and focus on what matters most so the event can run with precision.
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