BA (Hons) Sports Management Online with attendance

Introduction

A career in sports management is both challenging and exciting, and this is where your journey begins. The BA (Hons) Sports Management (Online with attendance) brings together the industry-driven approach of UCFB and the global vision and leadership legacy of Johan Cruyff Institute to create a powerful platform for the next generation of sports leaders.

This course equips you with the operational, financial, marketing and legal skills required for a wide range of management roles, while developing a deep understanding of the complex and evolving global sports industry. From fan engagement and media to event management and strategy, you will gain a comprehensive view of how sport operates as a business.

More than just knowledge, you will develop the mindset, perspective and connections to make an impact. Study flexibly online and bring your learning to life through international experiences in London, Manchester and Barcelona, connecting with industry professionals and real world environments.

Whether your ambition is to manage a sports organisation, work in marketing, or launch your own venture, this degree prepares you to lead, innovate and shape the future of sport.

Objectives

The main educational aims of the course are to:

• Prepare students for management careers in the sports industry.
• Provide students with a detailed knowledge of the external context in which sports management takes place.
• Enable students to develop the communication, analytical and problem solving skills demanded for career advancement in sports management.
• Develop students’ understanding of contemporary approaches to evidence-based practice in sports management.
• Develop students’ understanding of, and experience in, the application of sports management skills and techniques.
• Provide students with opportunities to engage with the sports industry throughout the course, utilising distinctive delivery locations and professional relationships.

Aimed at

This program is aimed at:

• Students who are passionate about sport and business and aspire to build a career in the global sports industry. This programme is ideal for those seeking to develop practical skills and in-depth industry knowledge to work across a wide range of sectors within sports management, from clubs and federations to agencies, events and commercial organisations.
• It is particularly suited to individuals who want to combine academic learning with real-world insights, gaining a comprehensive understanding of how the sports industry operates at an international level, while benefiting from a flexible learning experience that blends online study with on-campus sessions.

Entry requirements & Admissions

Academic requirements

The program is provided by our partner UCFB, a British higher education institution. They are responsible for the admissions procedure. To be eligible for the BA (Hons) Sports Management program, applicants must meet the following academic criteria:

• A minimum of 96 UCAS Tariff Points, typically from Level 3 qualifications such as A-Levels or equivalent international qualifications.

International qualifications

We welcome applications from students worldwide. As education systems vary across countries, international qualifications are assessed individually to ensure they meet UK academic standards.

To support this process, we use guidance from UK ENIC, the UK’s official body for evaluating and comparing international qualifications. UK ENIC provides expert advice on how overseas qualifications align with the UK education system.

Each application is therefore reviewed on a case-by-case basis to determine whether it is equivalent to UK Level 3 qualifications, such as A-Levels.

Required documents

As part of your application, you will need to submit the following:

• A completed application via UCAS, the centralised platform used to apply for undergraduate degrees in the UK
• Academic certificates and transcripts
• Certified translations of any documents not in English
• A valid passport (and visa-related documentation if required for fee assessment)

UCAS manages the application process for UK universities, allowing you to apply for multiple courses and track your application in one place.

Program

This degree explores the global sports industry, covering key areas such as finance, marketing, law, people management and the planning of major events like the Olympic Games and World Cups, while using modern and historical examples to provide context and deepen understanding.

Across the three years, you will build a strong foundation in sports business, develop expertise in areas such as organisation management, governance, and entrepreneurship, and gain strategic skills to address contemporary issues in sports management, leading to a full honours degree worth 360 UK credits with intermediate exit awards available (CertHE, DipHE and Ordinary Degree).

Study trips

The modality Online with attendance degrees provide the ultimate flexibility for those who wish to have both the on-campus and flexible online learning experience.

The majority of your studies will take place online through UCFB’s dedicated Online Hub. However, there will be the opportunity to learn on-campus at UCFB Wembley, London, UCFB Manchester and Johan Cruyff Institute in Barcelona.

Learning model

Distance with attendance delivery

This course will be delivered in two ways. Firstly, this course will be taught with study materials developed specifically for distance learning. Learners will have access to dedicated support staff and academic tutors as well as an online learner community throughout their studies. Preparation for and the undertaking of assessments are included in the teaching and learning time.

Because of the direction and support in the study guide, learner/tutor interaction time should be minimal. However, dedicated support staff and academic tutors will be available through the online learner community and will address all queries in line with the student charter for distance learning. Secondly, each year, two modules have been selected to comprise an intensive face to face teaching experience.

Student services

Students have access to a wide range of support services designed to enhance their academic experience and overall wellbeing throughout their studies. The UCFB Online Hub provides a dedicated platform for students to access course content on the go, take part in quizzes, and stay up to date with the latest news and events.

The Student Support Team offers assistance across key areas including pastoral care and wellbeing, disability and learning support, access and widening participation, student finance, and student voice through the Student Union. In addition, international students receive dedicated support services, ensuring an inclusive and accessible learning environment for all.

The flexible nature of Online with attendance study allows most students to learn in their own time zone, with live sessions scheduled within the UK working week.

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