Course in Digital Transformation and Revenue Generation Online

Introduction

The last decade has seen an increase in the use of technology and the Internet in many aspects of people’s daily lives. This obviously includes physical activity and sport, with key changes and resources when it comes to promoting sporting activities which, in addition, have had an impact on aspects such as urban planning, the physical environment, the promotion of physical activity and health in natural spaces or tourist routes, as well as, in public spaces such as squares or parks; and in private spaces, like clubs that facilitate and promote tournaments and competitions in general.

This impact on physical activity can also be noticed in all the city’s green spaces and in its urban fabric, generating a green online network with an impact on the sustainable development of sporting, social and cultural activities, with a focus on human resources, care for the environment and natural resources.

Objectives

The main objective of this program is the acquisition of a strategic vision to lead processes of change of Innovation Management, and Digital Transformation, in the football field. As a future sports professional capable of transforming your organization, you should be able to:

Develop: The ability for critical analysis in real cases of internet-based business and innovative acquisition of new concepts and skills of technological services and telecommunications to achieve skills of: self-management – coaching – self-assessment
Recognize: Opportunities and detect threats of the Internet world of sporting events and suppliers in the sector.

Inform: About local and international legal standards and regulations linked to infrastructure; equipment, public and private decision makers; and in general, the ecosystem linked to physical, sport and recreational culture.

Manage: The Final Work, focused on the development of products aligned to the digital business world.

The student will finish the course with the necessary skills to be able to respond to the new challenges of digital transformation in stadiums and football clubs.

Program

The program has 3 credits (ECTS), distributed over 5 weeks. The course is composed of various teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases.

ACADEMIC CERTIFICATION

Certificate for the Course in Digital Transformation and Revenue Generation Online from Johan Cruyff Institute.

Learning model

METHODOLOGYOur online courses offer complete flexibility, allowing students to access content whenever it suits them throughout the week. We recommend dedicating between 8 and 10 hours weekly to stay up-to-date with the tutor-scheduled assignments, though the actual time required may vary depending on prior knowledge of the subject or professional experience in the field. On the virtual campus, students will have access to all essential resources for their progress, including notes, podcasts, videos, articles, and case studies, all under the precise guidance of a tutor who will provide directions on activities and deadlines.

Moreover, the courses feature several live webinars led by the professor or invited experts. While attending these webinars in real time is recommended, sessions will be recorded and made available on the virtual campus for later viewing. The courses are structured in two phases: a theoretical phase during the first two weeks, followed by a practical phase in the last three weeks.

BENEFITS

• Learning 3.0: flexible schedules, different learning environments and technologies.
• World-class faculty: interaction with expert faculty and industry professionals.
• Collaborative tools, teamwork, communication and debate.
• Sports-industry oriented: training that approaches the business sector of the sports industry.
• Learning from experience: designed for professional improvement.

Faculty

The Johan Cruyff Institute teachers are experts from the sports sector and combine research and consultancy with teaching. Through their experience and knowledge, they have developed a broad variety of cases and concepts to work with.

Learn more about our Faculty pool.

Student services

VIRTUAL CAMPUSAs a student of the Course in Digital Transformation and Revenue Generation, you’ll have exclusive access to the learning platform that will allow you to track your academic progress 24 hours a day from anywhere in the world. The virtual campus provides a collaborative environment between professors and students facilitating e-mails, chats, videos, books articles, case studies, simulations, experiences, websites, blogs and a video library. You’ll have a wide range of tools at your disposal so your learning experience can be interactive, enriching and complete.

NETWORKING & ALUMNI CRUYFF INSTITUTE

Johan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.

The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.

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