Virtual Campus
Education in Sport Management, Sport Marketing and Football Business
Sport Management

Sport Management 

The sport industry has had a growing impact on the global economy over the last 20 years with investment in public infrastructure, mobilizing resources and creating new professions and jobs. Today it is one of the professional sectors with the most economic momentum, creating opportunities for many people who aspire to a future in the world of sports. Sports Management is a field of education concerning the business aspects of sports.

  • Esther Vergeer

    A tournament is not just about playing tennis. Its organization, the financial and commercial part, and the way you communicate the event also play a big part. I realized this during the Master; this program gives you all the weapons you need as a manager.

    Esther Vergeer
    Alumnus of the Master in Sport Management - Director, tennis tournament ATP ABN AMRO

The Magazine

Johan Cruyff Institute

“Cycling can provide greater support to athletes through educational programs like the Master in Sport Business Online at Johan Cruyff Institute.”

Carolina Mariani: “Johan Cruyff Institute helped me understand the importance of continuous improvement and training.”

Johan Cruyff Institute and Universidad Autónoma de Barcelona launch the Brais Méndez Award for the Best Final Degree Project (FDP) in Sports Management

“The flexibility of the Master in Sport Business Online is ideal for athletes and sports industry professionals”

Career opportunities for a Master in Sport Management: lessons from My Trip alumni event

Johan Cruyff Institute’s Master in Sport Management Online, the best in Europe and 2nd best in the world

The organization of the Louis Vuitton 37th America’s Cup

Bob de Jong: From Skating Icon to Sports Manager

Athlete development and Paris 2024: Cruyff Education’s approach