June 12, 2017
Henk Verschuur, manager of Johan Cruyff Institute Amsterdam, will give attendees at Savage Marketing an insight into the teaching methodology of our institution, based on the philosophy of Johan Cruyff […]
December 30, 2016
Improving the fan experience by giving them access to new technologies to combat their threat is the key to smart stadiums, the venues of the future A study by telecom […]
October 20, 2016
The Johan Cruyff Institute participated in the Euro-Latam Sport Marketing Summit in Santiago de Chile with a talk by Edgar Merino on personal branding The Johan Cruyff Institute contributed its experience in […]
October 14, 2016
La Liga, FC Barcelona, Atletico Madrid, Juventus and the Cleveland Cavaliers are using Blinkfire’s software to measure their engagement in images and videos on social networks An image has the […]
September 30, 2016
Olyseum, with Iniesta, Puyol and De la Peña as promoters, is already the most downloaded sports app in 6 countries in its first week of release Social networks, mobile apps […]
September 28, 2016
The free online course on sport sponsorship offered by the Johan Cruyff Institute and GlobalSportsJobs has exceeded 2,000 enrollments in the first two editions and will remain active until December […]
September 2, 2016
UnderArmour says goodbye to the legend Michael Phelps in Rio with the promotional video #RuleYourself, a campaign that refers to changes in the #Rule40 of the Olympic Charter and reinforces […]
August 19, 2016
Richard Denton, professor of the Johan Cruyff Institute, analyzes major events to see if the fans and the competition managers share the same interests The day after EURO 2016 finished […]
June 30, 2016
The specialist in sport branding, Edgar Merino, reveals what personal branding is, how it works for athletes, and its importance in making you stand out professionally in your career We […]
