General information
- Qualification: Official Higher vocational training program in Administration and Finance oriented towards Sport Management (Johan Cruyff Institute and Escola Pia), issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
- Duration: 2000 hours (2 or 3 years, possibility to customize the itinerary)
- Start: September 2025
- End: June 2026
- Schedule:
Tuesday to Friday from 3:00 p.m. to 8:00 p.m. (and some Mondays)
- Modality: Online with in-person visits to leading companies in Catalonia
- Language: Spanish and Catalan
- Price: €250 enrollment + monthly payments (based on itinerary)
- Payment methods: Payment in instalments available
- Special conditions: Discount for alumni and members of related entities
- Enrollment: Open from June 2025 until the start of the program or until all spots are filled
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
Introduction
The new Higher vocational training program in Administration and Finance oriented towards Sport Management is an innovative educational proposal born from the collaboration between Escola Pia Online and Johan Cruyff Institute.
This training program is unique in its field. It results from the union of two well-established institutions: Escola Pia’s extensive experience in vocational training and Johan Cruyff Institute’s international leadership in sports management. The outcome is an official qualification designed to address the new needs of the sports sector and the ambitions of individuals who want to grow professionally within it.
With a semi-online structure that includes in-person sessions and company visits, this flexible and dynamic program combines key fundamentals of administration and finance with specialized content in sports management: sports marketing, fan engagement, sponsorship, event organization, and sports leadership, among others. All designed to provide rigorous, practical, and applicable learning from day one.
Hands-on experience is at the core of your training. With a minimum of 515 hours in sports sector organizations, you will gain an inside view of how a sports entity operates, while also building professional connections that could lead to future collaborations.
Objectives
This program aims to provide solid, practical, and up-to-date training that enables students to build a career in administrative and financial management with a specialized focus on the sports sector.
LEARNING OUTCOMES
- Acquire technical and strategic skills in administration and finance applied to the sports industry, integrating business management knowledge.
- Develop leadership and management capabilities to run sports organizations effectively, whether clubs, federations, or sports-related companies.
- Promote an innovative and entrepreneurial mindset, aimed at the creation and development of sustainable projects in the sports field.
- Strengthen strategic communication skills for sports marketing, sponsorship acquisition, and event organization.
- Foster an ethical and responsible approach aligned with Escola Pia’s values and Johan Cruyff Institute’s principles, contributing to a more inclusive and socially committed sports environment.
Aimed at
Higher vocational training program in Administration and Finance oriented towards Sport Management is ideal for you if:
- You want to build a solid professional career in administration and finance with a focus on the sports sector.
- You are passionate about sports and want to take an active role in its management through clubs, federations, or companies within the sports ecosystem.
- You are seeking an official, innovative, and high-quality program combining Escola Pia’s educational experience and Johan Cruyff Institute’s international leadership.
- You are interested in practical learning, with a flexible and dynamic methodology including in-person sessions, company visits, and online work.
CAREER OPPORTUNITIESAfter completing this program, you will be prepared to work in a wide variety of professional roles both within and beyond the sports industry, with a highly valued profile due to your specialized training. Notable career paths include:
- Administrative Technician: In companies from any sector, adding value thanks to your expertise in sports management.
- Executive or Management Assistant: Ideal for service companies, event organizers, or fitness-related businesses requiring coordination and strategic vision.
- Human Resources Manager: Capable of leading recruitment processes, managing talent, and coordinating teams in sports contexts.
- Accounting or Financial Technician: Especially useful in small and medium-sized enterprises or local sports entities where efficient resource management is key.
ADMISSION REQUIREMENTSTo access this program, you must meet at least one of the following academic criteria:
- Hold a high school diploma (Bachillerato).
- Have passed the Higher Vocational Training Access Exam.
- Have passed the University Access Exam for students over 25.
- Have passed the University Access Exam for students over 45.
- Hold a Vocational Training diploma of Intermediate Level from any professional field.
- Hold other studies officially recognized as equivalent.
ENROLLMENT PROCESSPre-enrollment is available through Escola Pia’s website or through the following ENROLLMENT LINK.
Program
Higher vocational training program in Administration and Finance oriented towards Sport Management is structured into two academic years divided into four semesters. You can also personalize your path and complete the program over three or more years, adjusting your pace to your availability and personal needs.
SEMESTER01
YEAR 1
SEPTEMBER TO JANUARY
- Fundamentals of Sports Management – 33 hours
- Office Software and Information Processing – 132 hours
- Business Documentation Management – 66 hours
- Comprehensive Commercial Activity Process – 132 hours
SEMESTER02
YEAR 1
FEBRUARY TO JUNE
- Customer Communication and Service – 132 hours
- Professional Catalan – 66 hours
- Professional English – 66 hours
- Personal Employability Pathway I – 99 hours
SEMESTER03
YEAR 2
SEPTEMBER TO JANUARY
- Sports Marketing and Sponsorship – 33 hours
- Human Resources Management – 66 hours
- Financial Management – 132 hours
- Accounting and Taxation – 66 hours
- Personal Employability Pathway II – 66 hours
- Internship in a Company – 515 hours
SEMESTER04
YEAR 2
FEBRUARY TO JUNE
- Logistics and Commercial Management – 66 hours
- Business Simulation – 99 hours
- Intermodular Project in Sports Management – 99 hours
- Digitalization in Productive Sectors – 33 hours
- Sustainability in Productive Sectors – 33 hours
- Human Resources and Corporate Social Responsibility – 33 hours
ON-CAMPUS SESSIONSThe in-person sessions have been designed as a fundamental part of the program, with the aim of offering you an immersive, practical learning experience that is closely connected to the professional reality of the sports sector. At the Johan Cruyff Institute classrooms in Barcelona, you will have the opportunity to study at one of the leading international centers in sports management. The Escola Pia facilities, also located in the city of Barcelona, are designed to foster active and collaborative learning.
During the course, you will visit and work in top-level sports facilities. These hands-on experiences will allow you to work on real-life situations and connect with active professionals in the field.
Learning model
Choosing this program means committing to strategic, future-oriented training. You will receive tools, knowledge, and experiences that will prepare you for key roles in the ever-growing sports industry, which increasingly demands new, versatile professionals.
Access to real job opportunities
The program opens doors to high-value career paths. Employers seek professionals with cross-cutting skills: leadership, resource management, economic understanding, and the ability to apply these to sports with clarity and vision.
Blended format: the perfect combination
Flexibility and quality go hand in hand in this model. It allows you to combine your studies with other commitments while experiencing transformative learning.
A sector with demand and projection
The sports economy is booming. Sports organizations need skilled professionals to face new challenges. This program connects you directly to those needs.
High-quality internships (515 h)
We collaborate with hundreds of companies throughout Catalonia. We match each student with the most suitable internship based on location, work type, schedule, sector, etc.
Johan Cruyff Institute provides a rich learning environment with pedagogical tools promoting interaction between student, group, and teacher.
BENEFITS
- Learning 3.0: Diverse learning environments and technologies.
- World-class faculty: Access to expert teachers and active industry professionals.
- Collaborative tools: Teamwork, communication, and debate.
- Sports-industry oriented: Bringing education closer to the realities of the sports business.
- Experiential learning: Designed to support professional growth.
Faculty
The teaching team for this program combines experienced educators with active professionals from the sports sector, who are experts in their fields and connected to sports institutions and organizations.
The program also includes in-person sessions, company visits, and learning spaces led by top professionals, aimed at adding value, fostering real connections, and enriching your education from a practical, up-to-date perspective.
EXPERT PROFESSIONALSThroughout the program, you will engage with top-tier professionals who share not only their knowledge but also their real-world experience managing clubs, events, sponsorships, innovation, and other key areas of the sports sector. Each edition includes professionals who are national and international trendsetters, providing a strategic and current perspective rooted in the real world of sports.
Student services
Our commitment to your professional future goes beyond the classroom. That’s why we offer a range of services and experiences to enhance your education, connect you with the job market, and support your personal and professional growth.
ERASMUS+ INTERNATIONAL MOBILITY
Join a transformative experience through the Erasmus+ program. Complete internships in sports institutions across Europe, work in international environments, and gain a global perspective on the sector. Enjoy a professional and cultural immersion that will expand your skills and help you stand out in the job market.
STUDY TRIPS
Throughout the two years, you can participate in optional immersion trips to real-world professional environments. These include visits to clubs, federations, and prestigious sports organizations in Catalonia, Spain, and Europe.
NETWORKING AND PROFESSIONAL CONTACTS
You will attend events and meet key industry figures such as club directors, marketing managers, and federation leaders. You’ll also join both in-person and online networking forums to build a strong and strategic contact network.
PERSONAL AND PROFESSIONAL DEVELOPMENT
Personal growth is key to confident leadership. We offer transversal workshops on leadership, effective communication, conflict resolution, teamwork, and project management. You’ll also have access to coaching and mentoring sessions with Johan Cruyff Institute experts and Escola Pia Online professionals to guide your goals and uncover your strengths.
JOB BOARD AND CAREER GUIDANCE
We connect you to the workforce through an exclusive platform with job offers, internships, and collaboration opportunities within the sports industry and related sectors. You’ll also receive personalized support through our career guidance service, helping you prepare applications, CVs, and interviews successfully.





