Dare to sponsor

September 7, 2015

MOOC Patrocinio Deportivo - Atrévete a patrocinar

The Johan Cruyff Institute is launching a sports sponsorship MOOC in which you will discover the keys to one of the areas of greatest growth in the world of sports management

The course (in Spanish, online and free) offers you a real challenge: the activation of a Cruyff Court sponsorship and the chance to win a scholarship for a Postgraduate in Sports Sponsorship

Throughout 2014 a total of 50,000 million euros was invested in sports sponsorship worldwide, showing an increase of 5% compared to previous years. It is undoubtedly one of the sectors with the greatest boom in sports management, and the Johan Cruyff Institute gives you the chance to discover it through a real project.

The online course, lasting one month from October 5th and totally free, forms part of the Cruyff Institute’s commitment to facilitate access to training for the professionalization of the sports sector. It is aimed at all those who have an interest in this sports marketing specialty and who think it could be an option for their professional future.

The MOOC presents all participants with an ambitious and supportive  challenge: the activation of a sports sponsorship of a Cruyff Court, one of the Cruyff Foundation’s flagship projects. Throughout the four weeks of the course, students will have a very special collaborator – Barça’s Sergio Lozano, the best futsal player in the world and a former student of the Master in Sports Management at the Johan Cruyff Institute, will guide you through the tasks. The best activation plan will be awarded a scholarship to do the Postgraduate in Sports Sponsorship at the Johan Cruyff Institute, worth 4,375 euros.

Sports Sponsorship MOOC:

  • Massive Online Open Course of Sports Sponsorship.
  • Start date: October, 5.
  • Duration: 1 month.
  • Real challenge: Activation of a sports sponsorship of a Cruyff Court.
  • Prize: Best activation plan will be awarded a scholarship to do the Postgraduate in Sports Sponsorship.
  • Sing up here: https://johancruyffinstitute.com/MOOC

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