Johan Cruyff Institute arrives to Brazil

As part of our international expansion strategy, the Johan Cruyff Institute has taken on the sports marketing expert, Davis Tenorio, as its new representative in Brazil

A managing partner of the company ZDL Sports, a communications marketing and sponsorship agency with over 30 years of market presence, Davis will be the person responsible for implementing the actions of the Cruyff Institute in this South American country.

Davis was one of the founders of Works Brazil, the Latin American arm of Works Ltd. UK, responsible for the brand identity of the 2014 FIFA World Cup in Brazil and for the ‘branding’ of the new Palmeiras stadium , the Allianz Park. At ZDL Sports, he created the strategic sponsorship plan for the High Performance Centre (NAR), located in São Paulo, a complex that will house 80% of the Brazilian athletes doing their preparation for the Olympic Games in Rio de Janeiro.