The ‘FC Barcelona Master in Football Business by Johan Cruyff Institute’ will be held on the facilities of the Catalan club with a program based entirely on football business with the club as a model, and will reflect Cruyff’s ‘Total Football’ vision
FC Barcelona and Johan Cruyff Institute have made public today a collaboration agreement that includes, among other joint initiatives, the creation and launch of a master’s degree in football business within the FCB Universitas. The presentation act was attended by Josep Maria Bartomeu, president of FC Barcelona, Jordi Cruyff, board member of the Johan Cruyff Institute, and Jordi Monés, director of FC Barcelona and commissioner of FCB Universitas.
The ‘FC Barcelona Master in Football Business by Johan Cruyff Institute’ has been created with the ambition to be the only program in administration and business of football, based on the great educational experience of the Johan Cruyff Institute and the management model of FC Barcelona, recognized worldwide.
Students of this master will have the chance to learn all about the football industry through the prism of FC Barcelona, through visits, lectures, case studies and projects related to the history and daily life of the club. Classes will be held at the facilities of FC Barcelona and will include interventions by professionals from different management areas of the Catalan club.
The ‘FC Barcelona Master in Football Business by Johan Cruyff Institute’ will start in September 2017 and will last eight months. Initially, the course will be given in English in Barcelona, but later it will also be offered in Spanish and online, to respond to the international demand generated by both institutions.
Jordi Cruyff: “I believe honouring a legacy comes from celebrating the memories and improving the ideals of those who came before us. And the FC Barcelona Master in Football Business by Johan Cruyff Institute is a tribute to my father’s vision of football and of life. A tribute to the vision that we can always be better. That we can always do better. As an athlete and as a coach, his partnership with Barcelona has changed football inside the pitch forever. And this Master program is about moving his philosophy of football outside the pitch. It is the ultimate idea of the Total Football. It is about looking into the management of football through a better perspective. About changing the way we do things. Above all, it is about educating the next generation of leaders in the football business”.
Josep Maria Bartomeu: “We are blessed, because we are united with the great educational experience of the Johan Cruyff Institute and the club management model to promote joint projects in the field of promotion, generation and dissemination of knowledge in sports. An agreement that is included in the platform of the Universitas FCB, one of the main projects of our Strategic Plan, which we are developing strategic alliances with leading academic and research institutions around the world in various fields of knowledge in the world of sport. Furthermore, this agreement holds added value as it is a tribute to Johan Cruyff and to his sporting and management vision”.
Jordi Monés: “We celebrate our partnership with an organisation of proven experience in the field of knowledge with whom we will promote joint projects by combining all of our potential. The knowledge and experience generated by the club, and in collaboration with organisations such as the Johan Cruyff Institute, we will develop training programmes, organise discussion forums around the world, and all of this will benefit the club in its daily work”.
For further information about the Master click on the image