Football Business


Authentic and outstanding athlete branding – Part I

Authentic and outstanding athlete branding – Part I

April 14, 2023

Ireneo Snell and Nikita de Haan, both alumni of Johan Cruyff Institute and representatives of Valenze, discussed in a webinar the importance and benefits of having an authentic and outstanding […]



Changing the rules: sustainability in football

Changing the rules: sustainability in football

February 11, 2022

Pieter Kuijpers, former footballer and alumnus of Johan Cruyff Academy Amsterdam, has launched the company Teamplayers Concepts, with which he aspires to make the football industry aware of the need […]

Cruyff Football: Johan's football legacy

Cruyff Football: Johan’s football legacy

July 9, 2021

Albert Capellas, director of Cruyff Football, coach of the Denmark U21 national football team, and graduate of the Master in Sport Management at Johan Cruyff Institute, has created this platform […]