“Women’s football deserves its own identity”
January 13, 2018
The new managing director of the Dutch women’s football league and professor of the Johan Cruyff Institute, Paul ten Hag, assumes the big challenge of creating a stronger league with […]
Football Business
Johan Cruyff Institute leads debate on football management at the WFS17
October 25, 2017
Johan Cruyff Institute invited Fernando Revilla, Craig Foster and Gretar Steinsson to take the stage at WFS17 to discuss whether the football industry should be managed by former players To […]
Johan Cruyff Institute and FIFPro Division Americas join forces for the professionalization of football
October 17, 2017
Johan Cruyff Institute director, Mariël Koerhuis, and FIFPro Division Americas president, Fernando Revilla, sign a comprehensive collaboration agreement at the WFS The collaboration between both entities has now been extended […]
The Legacy of Johan Cruyff will have presence at WFS17
October 9, 2017
Johan Cruyff Institute increases its participation at the WFS17 as academic partner, with a presence on the central panel with a debate on whether the football industry should be managed […]
The Master in Football Business in partnership with FC Barcelona is now a reality
September 20, 2017
The first edition of the Master starts with 20 students from 14 different nationalities, among them Barça Dutch star Lieke Martens, the best female player according to FIFA A total […]
The legacy of Johan Cruyff to have a prominent presence in Soccerex 2017
August 29, 2017
Johan Cruyff Institute, Cruyff Foundation and Cruyff Football, under the umbrella of The World of Johan Cruyff, will share a stand at the Soccerex Global Convention in Manchester “Being present […]
Johan Cruyff Institute, with Women’s Football at the World Football Summit
August 2, 2017
Johan Cruyff Institute, as academic partner of the event, is attending today in Madrid the Women’s Football Congress organized by WFS According to official FIFA data, around 26 million women […]
Athletic Club Business Model
July 28, 2017
A case study on Athletic Club, one of the most unique organizations in world football, by Dr. Oliver Seitz and Matheus Girardi While football clubs tend to spend vast sums of money […]
The paradox of engaging with new fans
July 25, 2017
Dr. Oliver Seitz, academic director of the Master in Football Business by Johan Cruyff Institute, reflects on what clubs can win and lose in his strategy of engaging new fans […]
