Football Business




Football Focus: Athletic Club Business Model - Johan Cruyff Institute

Athletic Club Business Model

July 28, 2017

A case study on Athletic Club, one of the most unique organizations in world football, by Dr. Oliver Seitz and Matheus Girardi While football clubs tend to spend vast sums of money […]

The paradox of engaging with new fans - Johan Cruyff Institute

The paradox of engaging with new fans

July 25, 2017

Dr. Oliver Seitz, academic director of the Master in Football Business by Johan Cruyff Institute, reflects on what clubs can win and lose in his strategy of engaging new fans […]