Johan Cruyff Institute will award 14 scholarships to Feyenoord and Vitesse, last season’s league and cup champions respectively, at the first official match of the football season in the Netherlands
Johan Cruyff Institute will be very present at the official start of the football season in Holland. The match on Saturday, August 5, between Feyenoord, the league champions, and Vitesse, the cup champions, will decide the Champions Cup, the first official title of the season. And this is a date on which the Dutch Federation, as organizer of the tournament, will pay a new tribute to the legacy of Johan Cruyff. Johan Cruyff Institute, the academic initiative of his legacy, will join the party by awarding 14 scholarships (7 per team) to study courses in sport management or football business, which can be done by both staff members and players, and which will be decided by the board of each club.
This initiative adds to several others that the Johan Cruyff Institute has been promoting since its beginnings, more than 15 years ago, in order to give training to the football industry. As Johan said: “Who better to serve the interests of the sport than someone who has the heart of an athlete?”
It is the first year that the match will be played in the stadium of the league champions, at the emblematic ‘De Kuip’ in Rotterdam; but the trophy, the ‘Johan Cruyff Schaal’, in the shape of a salad bowl, has been named after Johan Cruyff since 1996. For this year’s match, the Dutch Federation has presented a new logo to honor Johan as an icon of Dutch football. His silhouette, with his typical pose as organizer on the pitch and the number 14 on the back, is the brand image of the event.
The World of Johan Cruyff, with general manager Carole Thate at the fore, will also have a prominent presence at this event, as will the Cruyff Foundation, which will receive, as a donation, one euro for each ticket to attend the match that is sold.
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