- Qualification: Postgraduate Diploma in Sport Management from the Johan Cruyff Institute
- Duration: 7 months. 30 ECTS (weekly dedication of 10-12 hours)
- Start: March 1, 2024
- Modality: Online
- Language: English or Spanish
- Price: € 4,580.- (Fees for the academic year 2023-24)
- Payment methods: Payment by installments available
- Special conditions: Discount for alumni and members of partner entities
- Enrollment: Registration open until the start of the program
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
The Postgraduate Diploma in Sport Management is a 7 month program that delves into the fundamental aspects of management applied to sport, offering knowledge and experiences that will help you in your development as a sports professional.
The main objective of the Postgraduate Diploma in Sport Management is to educate you to become a sport management professional and provide you with the appropriate tools to apply your knowledge in strategic, financial, sport facility and human resources management.
- To understand and apply strategic, global and objective vision to the sports industry from a business perspective.
- To create new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sport organizations.
- To use the most innovative practices in sport marketing and be more effective in brand strategy and sponsorship execution.
- To detect the key factors to lead professional teams and obtain the best results.
- To interpret the financial statements of a sports organization and create financial strategies for new products and businesses.
- To optimize the management of a sport facility and sport event.
The Postgraduate Diploma in Sport Management from Johan Cruyff Institute is for you, if:
- You’re an (ex-) athlete who is looking for specialized education in sport management to give your professional career a boost.
- You’re working in the business environment and want to specialize in sport management.
- You want to complement your education with a postgraduate diploma specializing in sport management.
- You are a professional in the sports industry, with experience in the sector but without studies related to sports management and you want to improve and update your knowledge of the industry.
Those who have completed this Postgraduate Diploma are currently working in the areas of:
- Sports Competition (professional sports teams and event organizers)
- Governance (sports federations and associations)
- Sports Facilities and Events (tournament organizers, sports clubs)
- Community Sports (foundations, municipalities)
- Sports Consulting (private business initiatives)
- Sports Journalism (media)
- Marketing and Sponsorship (private and public companies)
ADMISSION REQUIREMENTSTo be admitted, you must meet one of the following requirements:
- Have a Bachelor’s degree, diploma or equivalent.
- Have 3 years experience in the field of sport management.
- Have developed a career as a professional athlete.
ADMISSION PROCEDUREPlease complete the pre-enrollment form if you are interested in studying this program. Your form will be submitted to the Admissions Committee, which will evaluate if your achievements as well as your aspirations and motivations in pursuing this degree, are in line with the objectives of the program. The admission procedure may include a personal interview with the program manager. One of our academic consultants will contact you within 72 hours.
The Postgraduate Diploma in Sport Management Online is composed of an introductory module, mandatory modules and elective modules. The mandatory modules are divided into foundation modules (Core) and specialization modules (Advanced), linked to this specific program.
Within the elective modules you will have to choose 1 foundation module (Elective Core) and take the Elective Advanced.
|Total Mandatory Credits 24
|Total Elective Credits 6
|18 ECTS (Mandatory Core)
|3 ECTS (Elective Core)
|6 ECTS (Mandatory Elective)
|3 ECTS (Elective Advanced)
The Postgraduate Diploma in Sport Management puts you at the center of your education through a learning by doing methodology. We encourage collaborative work and transfer the content to specific situations in sport marketing and sponsorship (connective teaching methodologies and social constructivism). Our faculty of expert professors and tutors will guide you in the learning process, providing high quality training combined with the flexibility of online study.
PERSONALIZED TUTORINGThe academic team will support you throughout the program, helping you to expand your knowledge and keep pace with the program requirements and content. For each module, you will have one or two professors, depending on the particular module, and they will give you support so you are able to achieve the learning objectives. You will also have the support of a coordinator who will monitor your performance and learning throughout the academic program.
Communication and queries will be handled by:
- E-mail: reply within a maximum of 24 hours.
- Support via chat / call / video conference.
- Learning 3.0: flexible schedules, different learning environments and technologies.
- World-class faculty: interaction with expert faculty and industry professionals.
- Collaborative tools, teamwork, communication and debate.
- Sports-industry oriented: training that approaches the business sector of the sports industry.
- Learning from experience: designed for professional improvement.
The Johan Cruyff Institute teachers are experts from the sports sector and combine research and consultancy with teaching. Through their experience and knowledge, they have developed a broad variety of cases and concepts to work with.
VIRTUAL CAMPUSAs a student of the Postgraduate Diploma in Sport Management, you will have exclusive access to the learning platform which allows you to monitor your academic progress 24 hours a day, from anywhere in the world. The virtual campus offers a collaborative environment between teachers and students facilitating e-mails, chats, books, articles, case studies, simulations, experiences, websites, blogs and a video library. You will have a wide range of tools at your disposal to make your learning experience interactive, rewarding and complete.
NETWORKING & ALUMNI CRUYFF INSTITUTEJohan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sports and their professional expertise.
The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sports sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.
CORPORATE INTERNSHIPSOur Corporate Training Program is the natural result of the global network of the Johan Cruyff Institute. The practices are an enriching learning experience for both organizations and for students. They contribute to the company’s professional development, and offer students the opportunity to access businesses related to sports live the reality of a sport organization and acquire new practical skills and knowledge.
CAREER SERVICESThe Johan Cruyff Institute allows a bridge between potential candidates and the corporate sector involved in sports. Organizations and companies in the sports sector with vacancies contact us when looking for sports-minded candidates. The Johan Cruyff Institute selects qualified contacts within our network profiles. Employment opportunities and new projects in the sports sector are also announced through our various channels.