Johan Cruyff Institute offers open access to its webinars on sport management, sport marketing, sponsorship, football business and coaching to the public.
Among the topics covered in the different webinars we find a wide range of current issues from experts in different subjects such as contractual stability during Covid-19, data analytics approached from different perspectives, advantages and opportunities offered by artificial intelligence applied to the world of sports, comparison between Big Data versus Smart data. Other topics addressed are the impact of the digital age on football marketing, Soft Power Sponsorships in sport, Sports communication in the digital age, How to coach in different cultures and comprehensive management in women’s football among others.
Each week, new webinars are added with the inclusion of new topics taught by key speakers from the sports industry in different countries.
On campus programs at the Johan Cruyff Institute include visits to sport organizations, clubs and facilities so that students can experience firsthand the challenges faced by sport managers on a daily basis. We also feature Master Classes by guest speakers who occupy key positions within the different areas of the sports industry. Online programs offer the possibility of studying in any place at any time through the Virtual Campus. The study pace can be adapted to each individual's workload and availability. A tutor guides each student through the entire program.Sign up!