From Pepsico to the sports industry
March 10, 2015
Cruyff Institute was the institution chosen by Frank Hendrickx to jump from Pepsico to the sports industry Frank Hendrickx came to Barcelona in 1989 to work for Bayer for 3 […]
Sport Management
Athletes are used to performing under pressure
January 27, 2015
An athlete’s life is ephemeral and the percentage of those who earn enough money during their professional careers to live for the rest of their lives is very low. And no just […]
Jordi Villacampa rates his time spent as President of Club Joventut
January 7, 2015
President of Club Joventut Badalona and Alumnus of the Master in Sports Management, rates his 15 years at the club Club Joventut Badalona had no doubts in asking for assistance when they […]
Johan Cruyff on achieving success after sport
December 16, 2014
“Who better to serve the best interests of sport than someone who has the heart of an athlete?” When the Johan Cruyff Institute started off fifteen years ago, many people […]
