Sport Management




Frank Hendrickx

From Pepsico to the sports industry

March 10, 2015

Cruyff Institute was the institution chosen by Frank Hendrickx to jump from Pepsico to the sports industry Frank Hendrickx came to Barcelona in 1989 to work for Bayer for 3 […]

Business is strategy and team leadership - Valenti Giro

Business is strategy and team leadership

March 3, 2015

Consultant and climber Valentí Giró talks to us about management and team development using the ascent of the K2 as an example This summit of the Karakoram mountain range, located […]

The Buffalo’s calm side - Sergio Lozano

The Buffalo’s calm side

February 24, 2015

The world’s best indoor soccer (futsal) player, Sergio Lozano, combines his professional sports career with the Master in Sports Management at Johan Cruyff Institute His power, speed, scoring capabilities and […]

The infiltrated boss - Jordi Martí

The infiltrated boss

February 18, 2015

They say that in order to be well prepared for any position of responsibility, it’s important to have come from the bottom, having passed through all the links in the […]

Athletes are used to performing under pressure

Athletes are used to performing under pressure

January 27, 2015

An athlete’s life is ephemeral and the percentage of those who earn enough money during their professional careers to live for the rest of their lives is very low. And no just […]

Johan Cruyff - Johan Cruyff Institute

Johan Cruyff on achieving success after sport

December 16, 2014

“Who better to serve the best interests of sport than someone who has the heart of an athlete?” When the Johan Cruyff Institute started off fifteen years ago, many people […]