Sport Management




El modelo de gestión de la Liga ACB, a debate

ACB League’s management model, under debate – Part I

Johan Cruyff Institute organized a round table with the president of Divina Seguros Joventut, Juanan Morales, the president of MoraBanc Andorra, Gorka Aixàs, and the executive adviser of Baxi Manresa, […]

Johan Cruyff Institute students learn at the CAR

Johan Cruyff Institute students learn at the CAR

Students of the different master’s programs in sport management visited the CAR, the High Performance Sports Center of Sant Cugat and enjoyed a presentation by its head of international affairs, […]

SportSurfing: hospitality for athletes

SportSurfing: hospitality for athletes

Luciano Laudonia and Alejo Cabezas, students of the Official Master in Sport Management at the Johan Cruyff Institute, came up with the idea of an exclusive hospitality platform for athletes, […]

Arrancan los seminarios de TFM en Johan Cruyff Institute

TFM seminars kick off at Johan Cruyff Institute

Six companies will visit Johan Cruyff Institute Barcelona to present their business models as an example for the TFM of the Master in Sport Management and in Sport Marketing Matheus […]

¿Cómo convertir el Big Data en Smart Data? - Johan Cruyff Institute

How to convert big data into smart data?

The application of data analysis in the world of sport has a long journey ahead. We discuss all its potential with Javier Bosch, CEO of NBN23, a technology company that […]

A coach in the kitchen _ Johan Cruyff Institute

A coach in the kitchen

Janneke Pieterson combines her passion for nutrition with elite sports. She studied the Master in Coaching and prepares food for professional athletes such as cyclists, judokas, wrestlers and rowers “I […]

Wearables triumph in the sports industry - Johan Cruyff Institute

Wearables triumph in the sports industry

Wearables appeal to both professional and amateur sports: profits in the smart garments sector will exceed $25 billion by 2020, and more than half of the business will relate to […]

Virtual reality improves the performance of athletes - Johan Cruyff Institute

Virtual reality improves the performance of athletes

Virtual reality will be big news when its implementation becomes available for all pockets and professional teams. The industry expects to exceed $120bn in revenue in 2020 Shaving a few […]

Nueva alianza con el Real Club Marítim Barcelona - Johan Cruyff Institute

New alliance with Real Club Marítim Barcelona

Johan Cruyff Institute signs new collaboration agreement with Real Club Marítim Barcelona, one of the most honored nautical clubs in Spain With the signing of this agreement, the Real Club […]

Johan Cruyff Institute expands to Argentina

Johan Cruyff Institute expands to Argentina

The Johan Cruyff Institute adds the company Good Morning Sports to its network of international agents to promote its academic offer in Argentina Good Morning Sports is dedicated to connecting, […]

Great success of Cruyff Education Day in Nijmegen - Johan Cruyff Institute

Great success of Cruyff Education Day in Nijmegen

The ROC Nijmegen received yesterday around 70 teachers and staff from the Cruyff Network to share the educational model of athletes In the morning, the illusionist and mentalist Jochem Nooyen […]

Seven new jobs in sport with Tech DNA - Johan Cruyff Institute

Seven new jobs in sport with Tech DNA

Johan Cruyff Institute professor of innovation and entrepreneurship, Irsan Widarto, presents in the Sports Technology Symposium of FC Barcelona seven new tech jobs  that sports will incorporate in the next […]

Los Juegos de Río desde el ‘backstage’ - Johan Cruyff Institute

The Rio Games from ‘backstage’

Students and alumni of the Johan Cruyff Institute who have taken part in the Olympic Games in Rio, tell us about their experiences working in the sports industry’s competition par […]

The last sprint to the Olympic Games in Rio

The last sprint to the Olympic Games in Rio

Amsterdam’s Olympic Stadium hosts the European Athletics Championships this week, with Nienke Erkelens, alumnus of the Johan Cruyff Institute, in charge of events production The Johan Cruyff Institute has an […]

Innovation in sport has technology as an ally - Johan Cruyff Institute

Innovation in sport has technology as an ally

We analyze the latest trends in innovation in the sports industry and what a new project needs to succeed in the sector, with the help of Irsan Widarto, professor of […]

Grandvalira está lista para recibir a Lindsey Vonn - Johan Cruyff Institute

Grandvalira is ready to receive Lindsey Vonn

This weekend Grandvalira hosts the women’s Alpine Skiing World Cup with Lindsey Vonn as the big attraction, an expected audience of 80 million viewers worldwide and a budget of €1.7 […]

El modelo que hace único a Johan Cruyff Institute

The model that makes the Johan Cruyff Institute unique

Mariel Koerhuis, international director of the Johan Cruyff Institute, explains the future challenges for the institution and the values and characteristics that make it different Mariel Koerhuis has a Bachelor […]

Sport, an industry of great entrepreneurs - Johan Cruyff Institute

Sport, an industry of great entrepreneurs

Gabriel Masfurroll, a former professional swimmer and successful businessman, talks about the qualities that every entrepreneur must have to warrant the name The typical question “are you studying or working?” […]

Las instalaciones deportivas cambian de ‘look’

Sports facilities change their ‘look’

Multifunctionality is obliging sports facilities to think about the day after, to get away from being conventional centers and to seek spaces where everything is possible Sports facilities have become […]

Specialization knows no borders

A new academic year starts at the Johan Cruyff Institute with a clear consolidation of the international community, both in Amsterdam and Barcelona, and in the online modality With the […]

“Los detalles marcan la diferencia” - Johan Cruyff Institute

“The details make the difference”

Johan Cruyff’s initiative to provide education for athletes comes from his nonconformity. Here he tells us what training and education have in common Johan Cruyff has always understood sport as […]

El ‘show time’ como modelo de negocio - Johan Cruyff Institute

‘Show time’ as a business model

Eva Martinez manages and runs her company Dream Cheers, a reference in the show beyond the field of play Eva Martinez has managed to make entertainment her way of life […]

In search of the right price

tiXcy is a product created by two students from the Johan Cruyff Institute Amsterdam that offers clubs a way to nail their ticket pricing policy Determining whether a sporting event […]

The 'cathedral' in miniature - Johan Cruyff Institute

The ‘cathedral’ in miniature

The Real Club de Tenis Barcelona is once again transformed to host the Barcelona Open Banc Sabadell, having received the ATP’s Annual Award for Excellence for its organisation of the […]

Frank Hendrickx

From Pepsico to the sports industry

Cruyff Institute was the institution chosen by Frank Hendrickx to jump from Pepsico to the sports industry Frank Hendrickx came to Barcelona in 1989 to work for Bayer for 3 […]

Business is strategy and team leadership - Valenti Giro

Business is strategy and team leadership

Consultant and climber Valentí Giró talks to us about management and team development using the ascent of the K2 as an example This summit of the Karakoram mountain range, located […]

The Buffalo’s calm side - Sergio Lozano

The Buffalo’s calm side

The world’s best indoor soccer (futsal) player, Sergio Lozano, combines his professional sports career with the Master in Sports Management at Johan Cruyff Institute His power, speed, scoring capabilities and […]

The infiltrated boss - Jordi Martí

The infiltrated boss

They say that in order to be well prepared for any position of responsibility, it’s important to have come from the bottom, having passed through all the links in the […]

Athletes are used to performing under pressure

Athletes are used to performing under pressure

An athlete’s life is ephemeral and the percentage of those who earn enough money during their professional careers to live for the rest of their lives is very low. And no just […]

Johan Cruyff - Johan Cruyff Institute

Johan Cruyff on achieving success after sport

“Who better to serve the best interests of sport than someone who has the heart of an athlete?” When the Johan Cruyff Institute started off fifteen years ago, many people […]

ICT tools and data management - Johan Cruyff Institute

Victor Jordan on ICT tools & data management

Victor Jordan is lecturer and e-learning director at the Cruyff Institute, and knows quite a lot about data management & information systems We invite you to watch the video to find […]

What makes a successful sporting event? - Johan Cruyff Institute

What makes a successful sporting event?

Joan Porcar is a journalist, pilot, adventurer & businessman as well as Managing Director of Grupo Alesport. In this video he tells us what the key factors are to hosting a […]

The challenges sports journalism faces today - Johan Cruyff Institute

The challenges sports journalism faces today

“Suddenly man has become a nomadic gatherer of knowledge. He is more nomadic than ever, better informed than ever, and freer than ever from fragmented specialization. He is also more implicated than […]