April 3, 2020
Miriam Carreño, director of consulting projects at Adecco Group and professor of human resources and leadership at Johan Cruyff Institute, talks about work-life balance and remote working as a measure […]
August 30, 2019
La Vuelta a España manages to show 190 countries every year what a sporting event needs to sell epic sport and socioeconomic value in 3 weeks of televised competition with […]
August 12, 2019
Professional leagues look for formulas to connect and attract digital natives, in a multichannel environment where social media and OTT services play a fundamental role In an interesting talk organized […]
July 5, 2019
Johan Cruyff Institute invites three industry experts to a panel discussion to delve into the management of fitness centers, an increasingly global business where customer loyalty is the great warhorse […]
June 28, 2019
Johan Cruyff Institute celebrates the graduation of a new generation of students from Amsterdam, Barcelona (both on-campus and online) and Sweden, collectively evoking the memory of the figure and legacy […]
June 18, 2019
Johan Cruyff Institute organized a round table with the president of Divina Seguros Joventut, Juanan Morales, the president of MoraBanc Andorra, Gorka Aixàs, and the executive adviser of Baxi Manresa, […]
June 11, 2019
Johan Cruyff Institute organized a round table with the president of Divina Seguros Joventut, Juanan Morales, the president of MoraBanc Andorra, Gorka Aixàs, and the executive adviser of Baxi Manresa, […]
June 6, 2019
Eduard Escandell, president of Club Natació Granollers, warns that “facing the reality of managing the competition from private entities is one of the main challenges for swimming clubs” The CNGranollers […]
June 3, 2019
Students of the different Johan Cruyff Institute master’s and postgraduate programs in sport management and marketing visit the Circuit de Barcelona-Catalunya to learn first-hand about the management of the Circuit […]
May 10, 2019
Students of the different master’s programs in sport management visited the CAR, the High Performance Sports Center of Sant Cugat and enjoyed a presentation by its head of international affairs, […]
November 28, 2018
Akwasi Frimpong, Ghana’s greatest hope for a medal at the 2022 Olympic Games in skeleton, embodies the profile of athlete at whom The Cruyff Athlete Fund scholarship campaign is aimed […]
October 19, 2018
Luciano Laudonia and Alejo Cabezas, students of the Official Master in Sport Management at the Johan Cruyff Institute, came up with the idea of an exclusive hospitality platform for athletes, […]
July 6, 2018
Xavier Cortés, operations director of Esportia, helps us understand the growth of esports: from attracting the interest of the sports industry to knocking on the door of the International Olympic […]
May 18, 2018
We analyze the keys that have made the US Tennis Open the event with the biggest audience attendance in the world and how is the organization of a first-class sporting […]
October 26, 2017
Six companies will visit Johan Cruyff Institute Barcelona to present their business models as an example for the TFM of the Master in Sport Management and in Sport Marketing Matheus […]
July 18, 2017
The prestigious magazine SportBusiness International announces the results of the 2017 rankings and Johan Cruyff Institute is again among the 40 best programs worldwide The Master in Sport Management at […]
July 14, 2017
The application of data analysis in the world of sport has a long journey ahead. We discuss all its potential with Javier Bosch, CEO of NBN23, a technology company that […]
June 26, 2017
The first international wheelchair tennis tournament in Barcelona, from June 29 to July 2 at the Royal Polo Club in Barcelona, is organized and run by José Coronado, ambassador of […]
April 27, 2017
As academic partner of the international trade fair, the Johan Cruyff Institute offers its students and alumni the option of arranging job interviews with important companies and European organizations in […]
April 26, 2017
Australia regains its former star player Victor Anfiloff, who has a Master in Sport Management from the Johan Cruyff Institute, to reflate the country’s beach volleyball after the successes he […]
April 21, 2017
Johan Cruyff Institute signs a collaboration agreement with DIR, the largest fitness center chain in Barcelona, with more than 30 years of experience and 20 clubs in Barcelona and Sant […]
April 19, 2017
Janneke Pieterson combines her passion for nutrition with elite sports. She studied the Master in Coaching and prepares food for professional athletes such as cyclists, judokas, wrestlers and rowers “I […]
April 7, 2017
With two years until the Lima 2019 Pan American Games, Leyla Chihuán, a former elite athlete and coordinator of the Peruvian Congress Sport Group, warns of the lack of sport […]
March 10, 2017
Wearables appeal to both professional and amateur sports: profits in the smart garments sector will exceed $25 billion by 2020, and more than half of the business will relate to […]
February 24, 2017
Virtual reality will be big news when its implementation becomes available for all pockets and professional teams. The industry expects to exceed $120bn in revenue in 2020 Shaving a few […]
February 2, 2017
Johan Cruyff Institute signs new collaboration agreement with Real Club Marítim Barcelona, one of the most honored nautical clubs in Spain With the signing of this agreement, the Real Club […]
January 10, 2017
The president of the Básquet Club Andorra, Gorka Aixàs, visits the Johan Cruyff Institute facilities to sign a collaboration agreement between both entities As a former student of the Master […]
December 19, 2016
Jordi Cruyff, co-founder of the Johan Cruyff Institute, remembers the lessons on management skills he got from his father that he applies every day in his job I think if […]
December 2, 2016
The Johan Cruyff Institute adds the company Good Morning Sports to its network of international agents to promote its academic offer in Argentina Good Morning Sports is dedicated to connecting, […]
December 1, 2016
The Centre d’Esport Adaptat La Molina, SM Genomics and Macsha were this year’s winners The Partnership Award was awarded to Play and Train and Ferrocarrils de la Generalitat de Catalunya, […]
November 29, 2016
The Johan Cruyff Institute strengthens its network of international agents with the incorporation of Renzo Revello, a sport management and marketing consultant in Italy Based in Turin, Renzo Revello is […]
November 25, 2016
The ROC Nijmegen received yesterday around 70 teachers and staff from the Cruyff Network to share the educational model of athletes In the morning, the illusionist and mentalist Jochem Nooyen […]
November 18, 2016
Johan Cruyff Institute professor of innovation and entrepreneurship, Irsan Widarto, presents in the Sports Technology Symposium of FC Barcelona seven new tech jobs that sports will incorporate in the next […]
November 15, 2016
Both entities have signed an agreement to promote education in sport management and sport marketing for players, members and employees of the club The Johan Cruyff Institute, an institution with […]
November 7, 2016
Irsan Widarto, professor of innovation and entrepreneurship at the Johan Cruyff Institute, will give a presentation at the second symposium on technology applied to the sports world The event, aimed […]
September 16, 2016
Students and alumni of the Johan Cruyff Institute who have taken part in the Olympic Games in Rio, tell us about their experiences working in the sports industry’s competition par […]
August 5, 2016
What can a high performance center do for its athletes during the Olympic Games? Jochem Schellens, director of Papendal and former student of the Master in Sport Management at the […]
July 6, 2016
Amsterdam’s Olympic Stadium hosts the European Athletics Championships this week, with Nienke Erkelens, alumnus of the Johan Cruyff Institute, in charge of events production The Johan Cruyff Institute has an […]
June 9, 2016
Marc Kluft, a former student of the Master in Sport Management at the Johan Cruyff Institute Amsterdam, inaugurates the first mobile paddle courts in the Dutch capital in order to […]
May 13, 2016
Justin Reid-Ross is an international field hockey player from South-Africa, playing for AH&BC in Amsterdam. He studies the Master in Sport Management at the Johan Cruyff Institute and explains us […]
April 15, 2016
Esther Vergeer, the best wheelchair tennis player of all time and holder of a Master in Sport Management from the Johan Cruyff Institute, has created a program to manage the […]
March 24, 2016
We analyze the latest trends in innovation in the sports industry and what a new project needs to succeed in the sector, with the help of Irsan Widarto, professor of […]
March 18, 2016
Henk Groener, professor of the Master in Coaching at the Johan Cruyff Institute and coach of the Dutch women’s handball team reflects on how the team is facing a historic […]
February 26, 2016
This weekend Grandvalira hosts the women’s Alpine Skiing World Cup with Lindsey Vonn as the big attraction, an expected audience of 80 million viewers worldwide and a budget of €1.7 […]
February 19, 2016
Mariel Koerhuis, international director of the Johan Cruyff Institute, explains the future challenges for the institution and the values and characteristics that make it different Mariel Koerhuis has a Bachelor […]
February 5, 2016
Gabriel Masfurroll, a former professional swimmer and successful businessman, talks about the qualities that every entrepreneur must have to warrant the name The typical question “are you studying or working?” […]
January 22, 2016
Athletes should be the focus of every great sporting event, while the television production, sponsors and public sector support are other keys to success The legacy both in terms of […]
January 8, 2016
Will Lloyd, founder and CEO of this digital talent and media platform, tells us about his company, his concerns and the needs of the sports sector With a commitment of […]
December 25, 2015
Henk Verschuur, manager of the Johan Cruyff Institute Amsterdam and academic director of the Master in Sport Management, gives us the keys to understanding cultural diversity as a plus for […]
December 11, 2015
The YouTube channel Copa90, with more than one million subscribers, selects Igal Albala, a student of the Master in Sport Management at the Johan Cruyff Institute, as a finalist in […]
November 6, 2015
Multifunctionality is obliging sports facilities to think about the day after, to get away from being conventional centers and to seek spaces where everything is possible Sports facilities have become […]
September 16, 2015
A new academic year starts at the Johan Cruyff Institute with a clear consolidation of the international community, both in Amsterdam and Barcelona, and in the online modality With the […]
August 28, 2015
Johan Cruyff’s initiative to provide education for athletes comes from his nonconformity. Here he tells us what training and education have in common Johan Cruyff has always understood sport as […]
July 23, 2015
Eva Martinez manages and runs her company Dream Cheers, a reference in the show beyond the field of play Eva Martinez has managed to make entertainment her way of life […]
June 26, 2015
It starts today in four cities of the Netherlands and aims to set an example in sports event management The Beach Volleyball World Championships start today in the Netherlands with […]
June 5, 2015
Laia Talarn, 23, is the Spanish judo champion in the under 78 kg category and is preparing for the Olympic Games in Rio. Classification is limited to the first 14 […]
May 15, 2015
tiXcy is a product created by two students from the Johan Cruyff Institute Amsterdam that offers clubs a way to nail their ticket pricing policy Determining whether a sporting event […]
May 8, 2015
Sports industry professionals give us advice and keys for working in this exciting world The sports world is so large and diverse that it has endless possibilities in the management […]
April 17, 2015
The Real Club de Tenis Barcelona is once again transformed to host the Barcelona Open Banc Sabadell, having received the ATP’s Annual Award for Excellence for its organisation of the […]
March 10, 2015
Cruyff Institute was the institution chosen by Frank Hendrickx to jump from Pepsico to the sports industry Frank Hendrickx came to Barcelona in 1989 to work for Bayer for 3 […]
March 3, 2015
Consultant and climber Valentí Giró talks to us about management and team development using the ascent of the K2 as an example This summit of the Karakoram mountain range, located […]
February 24, 2015
The world’s best indoor soccer (futsal) player, Sergio Lozano, combines his professional sports career with the Master in Sports Management at Johan Cruyff Institute His power, speed, scoring capabilities and […]
February 18, 2015
They say that in order to be well prepared for any position of responsibility, it’s important to have come from the bottom, having passed through all the links in the […]
January 27, 2015
An athlete’s life is ephemeral and the percentage of those who earn enough money during their professional careers to live for the rest of their lives is very low. And no just […]
January 7, 2015
President of Club Joventut Badalona and Alumnus of the Master in Sports Management, rates his 15 years at the club Club Joventut Badalona had no doubts in asking for assistance when they […]
December 16, 2014
“Who better to serve the best interests of sport than someone who has the heart of an athlete?” When the Johan Cruyff Institute started off fifteen years ago, many people […]
November 25, 2014
José Coronado, ranked number 1 in wheelchair tennis in Catalonia, now spends his days combining high competition and the Master in Sports Management at Johan Cruyff Institute His love affair […]
