May 18, 2018
We analyze the keys that have made the US Tennis Open the event with the biggest audience attendance in the world and how is the organization of a first-class sporting event with Deepak Trivedi, a consultant in strategic management and a collaborator of the United States Tennis Association A half smile must have appeared on […]
June 26, 2017
The first international wheelchair tennis tournament in Barcelona, from June 29 to July 2 at the Royal Polo Club in Barcelona, is organized and run by José Coronado, ambassador of the Cruyff Foundation and graduate of the Master in Sport Management at the Johan Cruyff Institute “For me, the fact that the tournament bears the […]
April 27, 2017
As academic partner of the international trade fair, the Johan Cruyff Institute offers its students and alumni the option of arranging job interviews with important companies and European organizations in the sports industry Large organizations are constantly looking to acquire new talent to incorporate into their workforce and candidates will be able to benefit from […]
April 26, 2017
Australia regains its former star player Victor Anfiloff, who has a Master in Sport Management from the Johan Cruyff Institute, to reflate the country’s beach volleyball after the successes he achieved in his nine years working for the Dutch federation “As technical director, I have to redefine the ‘how we do it’. It’s a task […]
April 21, 2017
Johan Cruyff Institute signs a collaboration agreement with DIR, the largest fitness center chain in Barcelona, with more than 30 years of experience and 20 clubs in Barcelona and Sant Cugat One of the objectives of the agreement is the transfer of talent and knowledge between both institutions. Hence, the granting of scholarships or study […]
April 19, 2017
Janneke Pieterson combines her passion for nutrition with elite sports. She studied the Master in Coaching and prepares food for professional athletes such as cyclists, judokas, wrestlers and rowers “I decided to do the Master in Coaching to be able to guide my athletes better. Working with young athletes, you realize that they want to […]
April 7, 2017
With two years until the Lima 2019 Pan American Games, Leyla Chihuán, a former elite athlete and coordinator of the Peruvian Congress Sport Group, warns of the lack of sport managers: “We are not prepared to guarantee the success of the Games” Leyla Chihuán has been one of the most important figures in Peruvian volleyball […]
March 10, 2017
Wearables appeal to both professional and amateur sports: profits in the smart garments sector will exceed $25 billion by 2020, and more than half of the business will relate to sport-related devices This need to be constantly connected with ourselves and with the outside world has caused the market for wearables or smart garments, and […]
February 24, 2017
Virtual reality will be big news when its implementation becomes available for all pockets and professional teams. The industry expects to exceed $120bn in revenue in 2020 Shaving a few milliseconds off the clock, having a better vision of the game, anticipating your opponent’s actions, improving your individual technique, ‘being’ in your place of training […]
February 2, 2017
Johan Cruyff Institute signs new collaboration agreement with Real Club Marítim Barcelona, one of the most honored nautical clubs in Spain With the signing of this agreement, the Real Club Marítim de Barcelona now joins the portfolio of partner companies of the Johan Cruyff Institute. The agreement will allow the staff, affiliates and athletes of […]
January 10, 2017
The president of the Básquet Club Andorra, Gorka Aixàs, visits the Johan Cruyff Institute facilities to sign a collaboration agreement between both entities As a former student of the Master in Sport Management, the president of the Andorran club knows firsthand the Johan Cruyff Institute programs and teaching methodology. Now it will be the Básquet […]
December 19, 2016
Jordi Cruyff, board member of the Johan Cruyff Institute, remembers the lessons on management skills he got from his father that he applies every day in his job I think if you analyze my father’s life in general you find a pattern in things that he did, at a certain age, which also reflect parts […]
December 2, 2016
The Johan Cruyff Institute adds the company Good Morning Sports to its network of international agents to promote its academic offer in Argentina Good Morning Sports is dedicated to connecting, uniting and strengthening the bonds between the different players in the sports ecosystem. Its mission is to professionalize the sports industry in the region and […]
December 1, 2016
The Centre d’Esport Adaptat La Molina, SM Genomics and Macsha were this year’s winners The Partnership Award was awarded to Play and Train and Ferrocarrils de la Generalitat de Catalunya, for the Centre d’Esport Adaptat La Molina, a center adapted to users with specific requirements due to physical disability. The Cruyff Foundation has collaborated for […]
November 29, 2016
The Johan Cruyff Institute strengthens its network of international agents with the incorporation of Renzo Revello, a sport management and marketing consultant in Italy Based in Turin, Renzo Revello is a renowned consultant known for his publications on business management and his participation as speaker in courses and seminars. In the world of sport, he […]
November 25, 2016
The ROC Nijmegen received yesterday around 70 teachers and staff from the Cruyff Network to share the educational model of athletes In the morning, the illusionist and mentalist Jochem Nooyen showed the participants the level to which influence can reach, with a performance called ‘Influencing’. In the afternoon, it was the turn of Henk Groener, […]
November 18, 2016
Johan Cruyff Institute professor of innovation and entrepreneurship, Irsan Widarto, presents in the Sports Technology Symposium of FC Barcelona seven new tech jobs that sports will incorporate in the next 10 years Irsan was one of the speakers in the section on Data-driven Strategies. From his experience and analysis of the latest trends in technology, […]
November 15, 2016
Both entities have signed an agreement to promote education in sport management and sport marketing for players, members and employees of the club The Johan Cruyff Institute, an institution with 18 years of history that specializes in the development and implementation of academic programs in sport management and sport marketing, is offering the members, players […]
November 7, 2016
Irsan Widarto, professor of innovation and entrepreneurship at the Johan Cruyff Institute, will give a presentation at the second symposium on technology applied to the sports world The event, aimed at professionals in the sector, will focus on two main areas: on the one hand, performance and data analysis and, on the other, the impact […]
September 16, 2016
Students and alumni of the Johan Cruyff Institute who have taken part in the Olympic Games in Rio, tell us about their experiences working in the sports industry’s competition par excellence The Olympic spirit and the benefits from the integration of sport have left a deep mark on the most disadvantaged people of Rio. The […]
August 5, 2016
What can a high performance center do for its athletes during the Olympic Games? Jochem Schellens, director of Papendal and former student of the Master in Sport Management at the Johan Cruyff Institute, reveals a few secrets A few months ago, the Johan Cruyff Institute had the opportunity to visit one of these magical places, […]
July 6, 2016
Amsterdam’s Olympic Stadium hosts the European Athletics Championships this week, with Nienke Erkelens, alumnus of the Johan Cruyff Institute, in charge of events production The Johan Cruyff Institute has an ‘insider’ in the organization of the event: Nienke Erkelens, a former student of the Johan Cruyff Institute and Johan Cruyff University, is in charge of […]
June 9, 2016
Marc Kluft, a former student of the Master in Sport Management at the Johan Cruyff Institute Amsterdam, inaugurates the first mobile paddle courts in the Dutch capital in order to publicize the sport that moves 600 million euros per year in Spain The Sportpark De Eendracht Amsterdam sports center will have a new sport to […]
May 13, 2016
Justin Reid-Ross is an international field hockey player from South-Africa, playing for AH&BC in Amsterdam. He studies the Master in Sport Management at the Johan Cruyff Institute and explains us how challenging is to deal with success, failure and disempowerment The Olympic Games is the Mecca of the sporting world. As hockey players we grow […]
April 15, 2016
Esther Vergeer, the best wheelchair tennis player of all time and holder of a Master in Sport Management from the Johan Cruyff Institute, has created a program to manage the careers of young tennis talents Esther Vergeer feels fulfilled surrounded by tennis courts. Such has been her legend with the racket that on seeing her […]
March 24, 2016
We analyze the latest trends in innovation in the sports industry and what a new project needs to succeed in the sector, with the help of Irsan Widarto, professor of innovation and entrepreneurship at the Johan Cruyff Institute The consummate idea that ‘everything has been invented’ has its days numbered. Creativity has no limits and […]
March 18, 2016
Henk Groener, professor of the Master in Coaching at the Johan Cruyff Institute and coach of the Dutch women’s handball team reflects on how the team is facing a historic opportunity to qualify for the Olympic Games for the first time Every professional athlete dreams of living, if only once in their life, the experience […]
February 26, 2016
This weekend Grandvalira hosts the women’s Alpine Skiing World Cup with Lindsey Vonn as the big attraction, an expected audience of 80 million viewers worldwide and a budget of €1.7 million for two days of competition When Lindsey Vonn, the third highest earning and most famous alpine skiing athlete, lands this weekend in the resort […]
February 19, 2016
Mariel Koerhuis, international director of the Johan Cruyff Institute, explains the future challenges for the institution and the values and characteristics that make it different Mariel Koerhuis has a Bachelor in Business Administration and a Master in Business Administration (MBA) from ESADE Business School. She arrived in Catalonia from the Netherlands 26 years ago and, […]
February 5, 2016
Gabriel Masfurroll, a former professional swimmer and successful businessman, talks about the qualities that every entrepreneur must have to warrant the name The typical question “are you studying or working?” has become definitively outdated. What you say now is that you’re an entrepreneur. Any industry, and more in times of crisis where you have to […]
January 22, 2016
Athletes should be the focus of every great sporting event, while the television production, sponsors and public sector support are other keys to success At major sporting events, the competition begins at the same time the bidding process is opened. The Olympics are the biggest multidisciplinary competition worldwide. Through sport, the staging of the Games […]
January 8, 2016
Will Lloyd, founder and CEO of this digital talent and media platform, tells us about his company, his concerns and the needs of the sports sector With a commitment of more than 20 years to the world of sport, what fascinates him most about his work is being able to continue to making a difference, […]
December 25, 2015
Henk Verschuur, manager of the Johan Cruyff Institute Amsterdam and academic director of the Master in Sport Management, gives us the keys to understanding cultural diversity as a plus for effective management of a company WARMING UP Well, one could easily say that there has always been cultural diversity and, to a certain extent, an […]
December 11, 2015
The YouTube channel Copa90, with more than one million subscribers, selects Igal Albala, a student of the Master in Sport Management at the Johan Cruyff Institute, as a finalist in its competition for a South America presenter “The mind is like a parachute; it only works when it opens”. With an open mind and a […]
November 6, 2015
Multifunctionality is obliging sports facilities to think about the day after, to get away from being conventional centers and to seek spaces where everything is possible Sports facilities have become venues and major sporting tournaments are now considered to be ‘events’ . Elite sport, which is showing itself to be a global economic driver, sells […]
September 16, 2015
A new academic year starts at the Johan Cruyff Institute with a clear consolidation of the international community, both in Amsterdam and Barcelona, and in the online modality With the arrival of September the Johan Cruyff Institute starts a new academic year with a clear consolidation of the international community. At the Amsterdam campus 41% […]
August 28, 2015
Johan Cruyff’s initiative to provide education for athletes comes from his nonconformity. Here he tells us what training and education have in common Johan Cruyff has always understood sport as an expression of high performance, both as a player and a coach, and also during his time as a consultant. And transferring that maximum level […]
July 23, 2015
Eva Martinez manages and runs her company Dream Cheers, a reference in the show beyond the field of play Eva Martinez has managed to make entertainment her way of life and, more importantly, her business model. She comes from the world of artistic gymnastics, and is a psychologist, set designer and choreographer – a cocktail […]
June 26, 2015
It starts today in four cities of the Netherlands and aims to set an example in sports event management The Beach Volleyball World Championships start today in the Netherlands with the promise to be a unique experience for fans and an example of innovation in sports event management. For the first time ever, the World […]
June 5, 2015
Laia Talarn, 23, is the Spanish judo champion in the under 78 kg category and is preparing for the Olympic Games in Rio. Classification is limited to the first 14 in the world ranking and she is currently number 29. She has more than a year to find her way, but getting her ticket for […]
May 15, 2015
tiXcy is a product created by two students from the Johan Cruyff Institute Amsterdam that offers clubs a way to nail their ticket pricing policy Determining whether a sporting event is expensive or cheap is very subjective, setting a fair price for it is complicated, and is the goal to which all clubs should aspire. […]
May 8, 2015
Sports industry professionals give us advice and keys for working in this exciting world The sports world is so large and diverse that it has endless possibilities in the management of events, facilities, clubs, federations … But what do employers in the sports industry look for when they hire staff? Is there a specific profile […]
April 17, 2015
The Real Club de Tenis Barcelona is once again transformed to host the Barcelona Open Banc Sabadell, having received the ATP’s Annual Award for Excellence for its organisation of the event There is only one way to get a tennis club of 2,500 members to grab the attention of the world’s best rackets for a […]
March 10, 2015
Cruyff Institute was the institution chosen by Frank Hendrickx to jump from Pepsico to the sports industry Frank Hendrickx came to Barcelona in 1989 to work for Bayer for 3 years where he then jumped over to Pepsico, where he stayed for another 7 years. He treasured more than 20 years of experience in large […]
March 3, 2015
Consultant and climber Valentí Giró talks to us about management and team development using the ascent of the K2 as an example Of the 14 eight-thousanders that exist in the world, the Everest is 8,848 meters high, the highest of all. But 2,249 climbers have made it to the roof of the world since the […]
February 24, 2015
The world’s best indoor soccer (futsal) player, Sergio Lozano, combines his professional sports career with the Master in Sports Management at Johan Cruyff Institute His power, speed, scoring capabilities and explosive playing have earned him to be considered the best indoor soccer player in the world. He’s popularly known as ‘The Buffalo’, but off the […]
February 18, 2015
They say that in order to be well prepared for any position of responsibility, it’s important to have come from the bottom, having passed through all the links in the chain before managing a team and making decisions. This is the case of Jordi Martí, Sports Director of FIATC Joventut and alumnus of the Master in Sports […]
January 27, 2015
An athlete’s life is ephemeral and the percentage of those who earn enough money during their professional careers to live for the rest of their lives is very low. And no just those who choose minority sports. The competition years pass by very quickly and, once they cross that finish line, the challenge they face ahead is […]
January 7, 2015
President of Club Joventut Badalona and Alumnus of the Master in Sports Management, rates his 15 years at the club Club Joventut Badalona had no doubts in asking for assistance when they needed a new captain for its board of directors in the year 2000. Jordi Villacampa, icon of the Penya throughout his career, did not hesitate to continue leading […]
December 16, 2014
“Who better to serve the best interests of sport than someone who has the heart of an athlete?” When the Johan Cruyff Institute started off fifteen years ago, many people were very critical about my idea that athletes could study and that achieving success after sport was possible. We started with 35 athletes in Amsterdam […]
November 25, 2014
José Coronado, ranked number 1 in wheelchair tennis in Catalonia, now spends his days combining high competition and the Master in Sports Management at Johan Cruyff Institute His love affair with the world of tennis began during his stay at the Guttman Institute, where he stayed for 8 months following his accident. Rehabilitation took him […]
September 8, 2014
Bibian Mentel is preparing her participation at the Paralympic Winter Games in Sochi Ahead of the Paralympic Winter Games in Sochi from March 7 to 14, Bibian Mentel travelled the world to compete at the IPC Alpine Skiing World Cup competitions for Para-Snowboard Cross. On February 12 Bibian won Gold in La Molina (Spain) and in January she came in […]
September 4, 2014
Victor Jordan is lecturer and e-learning director at the Cruyff Institute, and knows quite a lot about data management & information systems We invite you to watch the video to find out what companies and organizations, whether in sports or not, are missing out on in terms of new tools & data management systems and why […]
November 5, 2013
“Suddenly man has become a nomadic gatherer of knowledge. He is more nomadic than ever, better informed than ever, and freer than ever from fragmented specialization. He is also more implicated than ever in the total social process since, with electricity, we are extending our central nervous system globally and relating it instantaneously with the entire human experience”. ~ Marshall […]
