• Understanding Manchester United

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  • From the pitch to the office: an impossible mission?

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  • “Women’s football deserves its own identity”

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  • Johan Cruyff Institute receives the award as the ‘Greatest Contributor in Football Education’ at FIFEX

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  • “Johan Cruyff has been my inspiration throughout my career in the world of football”

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  • Amsterdam, Barcelona and London, Johan Cruyff Institute study trip destinations

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  • Johan Cruyff Institute creates a new consulting service

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  • Athletic Club Business Model

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Is Sport your Passion? Education in Sport Management. Learn more!

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Sport Management

26-10-2017

TFM seminars kick off at Johan Cruyff Institute

Six companies will visit Johan Cruyff Institute Barcelona to present their business models as an example for the TFM of the Master in ...

18-07-2017

Johan Cruyff Institute, again in the ranks of the best Masters in Sport Management

The prestigious magazine SportBusiness International announces the results of the 2017 rankings and Johan Cruyff Institute is again ...

14-07-2017

How to convert big data into smart data?

The application of data analysis in the world of sport has a long journey ahead. We discuss all its potential with Javier Bosch, CEO of ...

26-06-2017

“The TRAM Barcelona Open Fundación Johan Cruyff is my small tribute to Johan”

The first international wheelchair tennis tournament in Barcelona, from June 29 to July 2 at the Royal Polo Club in Barcelona, is ...

27-04-2017

Johan Cruyff Institute opens the doors to iWorkinSport Job Fair

As academic partner of the international trade fair, the Johan Cruyff Institute offers its students and alumni the option of arranging ...

26-04-2017

“There are no performance limits for an athlete who believes there are none”

Australia regains its former star player Victor Anfiloff, who has a Master in Sport Management from the Johan Cruyff Institute, to ...

21-04-2017

New collaboration between DIR and Johan Cruyff Institute

Johan Cruyff Institute signs a collaboration agreement with DIR, the largest fitness center chain in Barcelona, with more than 30 years ...

19-04-2017

A coach in the kitchen

Janneke Pieterson combines her passion for nutrition with elite sports. She studied the Master in Coaching and prepares food for ...

07-04-2017

Leyla Chihuán: “In Peru there is a lack of sport management professionals”

With two years until the Lima 2019 Pan American Games, Leyla Chihuán, a former elite athlete and coordinator of the Peruvian Congress ...

10-03-2017

Wearables triumph in the sports industry

Wearables appeal to both professional and amateur sports: profits in the smart garments sector will exceed $25 billion by 2020, and ...

24-02-2017

Virtual reality improves the performance of athletes

Virtual reality will be big news when its implementation becomes available for all pockets and professional teams. The industry expects ...

02-02-2017

New alliance with Real Club Marítim Barcelona

Johan Cruyff Institute signs new collaboration agreement with Real Club Marítim Barcelona, one of the most honored nautical clubs in ...

10-01-2017

Johan Cruyff Institute and Básquet Andorra join forces to create synergies

The president of the Básquet Club Andorra, Gorka Aixàs, visits the Johan Cruyff Institute facilities to sign a collaboration agreement ...

19-12-2016

Jordi Cruyff: “From my father I learned that it’s important in life to have more plans than just one”

Jordi Cruyff, board member of the Johan Cruyff Institute, remembers the lessons on management skills he got from his father that he ...

02-12-2016

Johan Cruyff Institute expands to Argentina

The Johan Cruyff Institute adds the company Good Morning Sports to its network of international agents to promote its academic offer in ...

01-12-2016

Johan Cruyff Institute on the jury of Indescat’s Business and Sport Awards

The Centre d’Esport Adaptat La Molina, SM Genomics and Macsha were this year’s winners The Partnership Award was awarded to Play ...

29-11-2016

The Johan Cruyff Institute academic offer also comes to Italy

The Johan Cruyff Institute strengthens its network of international agents with the incorporation of Renzo Revello, a sport management ...

25-11-2016

Great success of Cruyff Education Day in Nijmegen

The ROC Nijmegen received yesterday around 70 teachers and staff from the Cruyff Network to share the educational model of athletes In ...

18-11-2016

Seven new jobs in sport with Tech DNA

Johan Cruyff Institute professor of innovation and entrepreneurship, Irsan Widarto, presents in the Sports Technology Symposium of FC ...

15-11-2016

Girona FC and Johan Cruyff Institute jointly promote education in the club

Both entities have signed an agreement to promote education in sport management and sport marketing for players, members and employees ...

07-11-2016

Johan Cruyff Institute to participate in the FC Barcelona technology symposium

Irsan Widarto, professor of innovation and entrepreneurship at the Johan Cruyff Institute, will give a presentation at the second ...

16-09-2016

The Rio Games from ‘backstage’

Students and alumni of the Johan Cruyff Institute who have taken part in the Olympic Games in Rio, tell us about their experiences ...

05-08-2016

Papendal replicates its high performance center at the Rio Games

What can a high performance center do for its athletes during the Olympic Games? Jochem Schellens, director of Papendal and former ...

06-07-2016

The last sprint to the Olympic Games in Rio

Amsterdam’s Olympic Stadium hosts the European Athletics Championships this week, with Nienke Erkelens, alumnus of the Johan ...

09-06-2016

A Master’s final project takes paddle fever to Amsterdam

Marc Kluft, a former student of the Master in Sport Management at the Johan Cruyff Institute Amsterdam, inaugurates the first mobile ...

13-05-2016

The importance of the struggle versus the triumph in sport management

Justin Reid-Ross is an international field hockey player from South-Africa, playing for AH&BC in Amsterdam. He studies the Master ...

15-04-2016

The best wheelchair tennis player ever is dedicated to managing talent

Esther Vergeer, the best wheelchair tennis player of all time and holder of a Master in Sport Management from the Johan Cruyff ...

24-03-2016

Innovation in sport has technology as an ally

We analyze the latest trends in innovation in the sports industry and what a new project needs to succeed in the sector, with the help ...

18-03-2016

A professor of the Johan Cruyff Institute, among those aspiring to compete in the Olympic Games in Rio

Henk Groener, professor of the Master in Coaching at the Johan Cruyff Institute and coach of the Dutch women’s handball team reflects ...

26-02-2016

Grandvalira is ready to receive Lindsey Vonn

This weekend Grandvalira hosts the women’s Alpine Skiing World Cup with Lindsey Vonn as the big attraction, an expected audience ...

19-02-2016

The model that makes the Johan Cruyff Institute unique

Mariel Koerhuis, international director of the Johan Cruyff Institute, explains the future challenges for the institution and the ...

05-02-2016

Sport, an industry of great entrepreneurs

Gabriel Masfurroll, a former professional swimmer and successful businessman, talks about the qualities that every entrepreneur must ...

22-01-2016

Factors that influence the organization of a major sporting event

Athletes should be the focus of every great sporting event, while the television production, sponsors and public sector support are ...

08-01-2016

GlobalSportsJobs, talent aquisition in a digital world

Will Lloyd, founder and CEO of this digital talent and media platform, tells us about his company, his concerns and the needs of the ...

25-12-2015

Managing cultural diversity is an opportunity for success, not a problem

Henk Verschuur, manager of the Johan Cruyff Institute Amsterdam and academic director of the Master in Sport Management, gives us the ...

11-12-2015

From the Johan Cruyff Institute to the YouTube showcase

The YouTube channel Copa90, with more than one million subscribers, selects Igal Albala, a student of the Master in Sport Management at ...

06-11-2015

Sports facilities change their ‘look’

Multifunctionality is obliging sports facilities to think about the day after, to get away from being conventional centers and to seek ...

16-09-2015

Specialization knows no borders

A new academic year starts at the Johan Cruyff Institute with a clear consolidation of the international community, both in Amsterdam ...

28-08-2015

“The details make the difference”

Johan Cruyff’s initiative to provide education for athletes comes from his nonconformity. Here he tells us what training and ...

23-07-2015

‘Show time’ as a business model

Eva Martinez manages and runs her company Dream Cheers, a reference in the show beyond the field of play Eva Martinez has managed to ...

26-06-2015

Innovation and maximum show at the 2015 Beach Volleyball World Championships

It starts today in four cities of the Netherlands and aims to set an example in sports event management The Beach Volleyball World ...

05-06-2015

Laia Talarn fights inside and outside the tatami

Laia Talarn, 23, is the Spanish judo champion in the under 78 kg category and is preparing for the Olympic Games in Rio. Classification ...

15-05-2015

In search of the right price

tiXcy is a product created by two students from the Johan Cruyff Institute Amsterdam that offers clubs a way to nail their ticket ...

08-05-2015

What profile do sports management companies look for?

Sports industry professionals give us advice and keys for working in this exciting world The sports world is so large and diverse that ...

17-04-2015

The ‘cathedral’ in miniature

The Real Club de Tenis Barcelona is once again transformed to host the Barcelona Open Banc Sabadell, having received the ATP’s Annual ...

10-03-2015

From Pepsico to the sports industry

Cruyff Institute was the institution chosen by Frank Hendrickx to jump from Pepsico to the sports industry Frank Hendrickx came to ...

03-03-2015

Business is strategy and team leadership

Consultant and climber Valentí Giró talks to us about management and team development using the ascent of the K2 as an example Of the ...

24-02-2015

The Buffalo’s calm side

The world’s best indoor soccer (futsal) player, Sergio Lozano, combines his professional sports career with the Master in Sports ...

18-02-2015

The infiltrated boss

They say that in order to be well prepared for any position of responsibility, it’s important to have come from the bottom, having ...

27-01-2015

Athletes are used to performing under pressure

An athlete’s life is ephemeral and the percentage of those who earn enough money during their professional careers to live for the rest ...

07-01-2015

Jordi Villacampa rates his time spent as President of Club Joventut

President of Club Joventut Badalona and Alumnus of the Master in Sports Management, rates his 15 years at the club Club Joventut ...

16-12-2014

Johan Cruyff on achieving success after sport

“Who better to serve the best interests of sport than someone who has the heart of an athlete?” When the Johan Cruyff ...

25-11-2014

Being an athlete doesn’t mean you’re sidelined from business

José Coronado, ranked number 1 in wheelchair tennis in Catalonia, now spends his days combining high competition and the Master in ...

08-09-2014

Bibian Mentel: Think positive at the Sochi 2014 Paralympic Games

Bibian Mentel is preparing her participation at the Paralympic Winter Games in Sochi Ahead of the Paralympic Winter Games in Sochi from ...

04-09-2014

Victor Jordan on ICT tools & data management

Victor Jordan is lecturer and e-learning director at the Cruyff Institute, and knows quite a lot about data management & ...

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