Johan Cruyff Institute, de nuevo en los rankings de los mejores Máster en Gestión Deportiva

Johan Cruyff Institute, again in the ranks of the best Masters in Sport Management

The prestigious magazine SportBusiness International announces the results of the 2017 rankings and Johan Cruyff Institute is again among the 40 best programs worldwide The Master in Sport Management at the Johan Cruyff Institute has ranked 39th among all on-campus programs that have been evaluated and maintained its second position in the online world. To […]

¿Cómo convertir el Big Data en Smart Data? - Johan Cruyff Institute

How to convert big data into smart data?

The application of data analysis in the world of sport has a long journey ahead. We discuss all its potential with Javier Bosch, CEO of NBN23, a technology company that has taken the ‘tracking’ system to grassroots sport How do we convert big data into smart data? What parameters can be analyzed? What do sports […]

“El Tram Barcelona Open Fundación Johan Cruyff es mi pequeño homenaje a Johan” - Johan Cruyff Institute

“The TRAM Barcelona Open Fundación Johan Cruyff is my small tribute to Johan”

The first international wheelchair tennis tournament in Barcelona, from June 29 to July 2 at the Royal Polo Club in Barcelona, is organized and run by José Coronado, ambassador of the Cruyff Foundation and graduate of the Master in Sport Management at the Johan Cruyff Institute “For me, the fact that the tournament bears the […]

Johan Cruyff Institute opens the doors to iWorkinSport Job Fair

Johan Cruyff Institute opens the doors to iWorkinSport Job Fair

As academic partner of the international trade fair, the Johan Cruyff Institute offers its students and alumni the option of arranging job interviews with important companies and European organizations in the sports industry Large organizations are constantly looking to acquire new talent to incorporate into their workforce and candidates will be able to benefit from […]

“There are no performance limits for an athlete who believes there are none” - Victor Anfiloff - Johan Cruyff Institute

“There are no performance limits for an athlete who believes there are none”

Australia regains its former star player Victor Anfiloff, who has a Master in Sport Management from the Johan Cruyff Institute, to reflate the country’s beach volleyball after the successes he achieved in his nine years working for the Dutch federation “As technical director, I have to redefine the ‘how we do it’. It’s a task […]

Nueva colaboración entre DIR y Johan Cruyff Institute

New collaboration between DIR and Johan Cruyff Institute

Johan Cruyff Institute signs a collaboration agreement with DIR, the largest fitness center chain in Barcelona, with more than 30 years of experience and 20 clubs in Barcelona and Sant Cugat One of the objectives of the agreement is the transfer of talent and knowledge between both institutions. Hence, the granting of scholarships or study […]

A coach in the kitchen _ Johan Cruyff Institute

A coach in the kitchen

Janneke Pieterson combines her passion for nutrition with elite sports. She studied the Master in Coaching and prepares food for professional athletes such as cyclists, judokas, wrestlers and rowers “I decided to do the Master in Coaching to be able to guide my athletes better. Working with young athletes, you realize that they want to […]

Leyla Chihuán: “In Peru there is a lack of sport management professionals” - Johan Cruyff Institute

Leyla Chihuán: “In Peru there is a lack of sport management professionals”

With two years until the Lima 2019 Pan American Games, Leyla Chihuán, a former elite athlete and coordinator of the Peruvian Congress Sport Group, warns of the lack of sport managers: “We are not prepared to guarantee the success of the Games” Leyla Chihuán has been one of the most important figures in Peruvian volleyball […]

Wearables triumph in the sports industry - Johan Cruyff Institute

Wearables triumph in the sports industry

Wearables appeal to both professional and amateur sports: profits in the smart garments sector will exceed $25 billion by 2020, and more than half of the business will relate to sport-related devices This need to be constantly connected with ourselves and with the outside world has caused the market for wearables or smart garments, and […]

Virtual reality improves the performance of athletes - Johan Cruyff Institute

Virtual reality improves the performance of athletes

Virtual reality will be big news when its implementation becomes available for all pockets and professional teams. The industry expects to exceed $120bn in revenue in 2020 Shaving a few milliseconds off the clock, having a better vision of the game, anticipating your opponent’s actions, improving your individual technique, ‘being’ in your place of training […]

Nueva alianza con el Real Club Marítim Barcelona - Johan Cruyff Institute

New alliance with Real Club Marítim Barcelona

Johan Cruyff Institute signs new collaboration agreement with Real Club Marítim Barcelona, one of the most honored nautical clubs in Spain With the signing of this agreement, the Real Club Marítim de Barcelona now joins the portfolio of partner companies of the Johan Cruyff Institute. The agreement will allow the staff, affiliates and athletes of […]

Johan Cruyff Institute y Básquet Andorra se unen para intercambiar sinergias

Johan Cruyff Institute and Básquet Andorra join forces to create synergies

The president of the Básquet Club Andorra, Gorka Aixàs, visits the Johan Cruyff Institute facilities to sign a collaboration agreement between both entities As a former student of the Master in Sport Management, the president of the Andorran club knows firsthand the Johan Cruyff Institute programs and teaching methodology. Now it will be the Básquet […]

Johan Cruyff Institute expands to Argentina

Johan Cruyff Institute expands to Argentina

The Johan Cruyff Institute adds the company Good Morning Sports to its network of international agents to promote its academic offer in Argentina Good Morning Sports is dedicated to connecting, uniting and strengthening the bonds between the different players in the sports ecosystem. Its mission is to professionalize the sports industry in the region and […]

Johan Cruyff Institute, jurado de los Premios ‘Empresa i Esport’ de Indescat

Johan Cruyff Institute on the jury of Indescat’s Business and Sport Awards

The Centre d’Esport Adaptat La Molina, SM Genomics and Macsha were this year’s winners The Partnership Award was awarded to Play and Train and Ferrocarrils de la Generalitat de Catalunya, for the Centre d’Esport Adaptat La Molina, a center adapted to users with specific requirements due to physical disability. The Cruyff Foundation has collaborated for […]

The Johan Cruyff Institute academic offer also comes to Italy

The Johan Cruyff Institute academic offer also comes to Italy

The Johan Cruyff Institute strengthens its network of international agents with the incorporation of Renzo Revello, a sport management and marketing consultant in Italy Based in Turin, Renzo Revello is a renowned consultant known for his publications on business management and his participation as speaker in courses and seminars. In the world of sport, he […]

Great success of Cruyff Education Day in Nijmegen - Johan Cruyff Institute

Great success of Cruyff Education Day in Nijmegen

The ROC Nijmegen received yesterday around 70 teachers and staff from the Cruyff Network to share the educational model of athletes In the morning, the illusionist and mentalist Jochem Nooyen showed the participants the level to which influence can reach, with a performance called ‘Influencing’. In the afternoon, it was the turn of Henk Groener, […]

Seven new jobs in sport with Tech DNA - Johan Cruyff Institute

Seven new jobs in sport with Tech DNA

Johan Cruyff Institute professor of innovation and entrepreneurship, Irsan Widarto, presents in the Sports Technology Symposium of FC Barcelona seven new tech jobs  that sports will incorporate in the next 10 years Irsan was one of the speakers in the section on Data-driven Strategies. From his experience and analysis of the latest trends in technology, […]

El Girona FC y Johan Cruyff Institute promueven la formación dentro del club

Girona FC and Johan Cruyff Institute jointly promote education in the club

Both entities have signed an agreement to promote education in sport management and sport marketing for players, members and employees of the club The Johan Cruyff Institute, an institution with 18 years of history that specializes in the development and implementation of academic programs in sport management and sport marketing, is offering the members, players […]

Johan Cruyff Institute to participate in the FC Barcelona technology symposium

Johan Cruyff Institute to participate in the FC Barcelona technology symposium

Irsan Widarto, professor of innovation and entrepreneurship at the Johan Cruyff Institute, will give a presentation at the second symposium on technology applied to the sports world The event, aimed at professionals in the sector, will focus on two main areas: on the one hand, performance and data analysis and, on the other, the impact […]

Los Juegos de Río desde el ‘backstage’ - Johan Cruyff Institute

The Rio Games from ‘backstage’

Students and alumni of the Johan Cruyff Institute who have taken part in the Olympic Games in Rio, tell us about their experiences working in the sports industry’s competition par excellence The Olympic spirit and the benefits from the integration of sport have left a deep mark on the most disadvantaged people of Rio. The […]

Papendal replica su centro de alto rendimiento en los Juegos de Río - Johan Cruyff Institute

Papendal replicates its high performance center at the Rio Games

What can a high performance center do for its athletes during the Olympic Games? Jochem Schellens, director of Papendal and former student of the Master in Sport Management at the Johan Cruyff Institute, reveals a few secrets A few months ago, the Johan Cruyff Institute had the opportunity to visit one of these magical places, […]

The last sprint to the Olympic Games in Rio

The last sprint to the Olympic Games in Rio

Amsterdam’s Olympic Stadium hosts the European Athletics Championships this week, with Nienke Erkelens, alumnus of the Johan Cruyff Institute, in charge of events production The Johan Cruyff Institute has an ‘insider’ in the organization of the event: Nienke Erkelens, a former student of the Johan Cruyff Institute and Johan Cruyff University, is in charge of […]

A Master’s final project takes paddle fever to Amsterdam - Johan Cruyff Institute

A Master’s final project takes paddle fever to Amsterdam

Marc Kluft, a former student of the Master in Sport Management at the Johan Cruyff Institute Amsterdam, inaugurates the first mobile paddle courts in the Dutch capital in order to publicize the sport that moves 600 million euros per year in Spain The Sportpark De Eendracht Amsterdam sports center will have a new sport to […]

La lucha frente al triunfo - Johan Cruyff Institute

The importance of the struggle versus the triumph in sport management

Justin Reid-Ross is an international field hockey player from South-Africa, playing for AH&BC in Amsterdam. He studies the Master in Sport Management at the Johan Cruyff Institute and explains us how challenging is to deal with success, failure and disempowerment The Olympic Games is the Mecca of the sporting world. As hockey players we grow […]

La mejor tenista de la historia se dedica a gestionar talento - Johan Cruyff Institute

The best wheelchair tennis player ever is dedicated to managing talent

Esther Vergeer, the best wheelchair tennis player of all time and holder of a Master in Sport Management from the Johan Cruyff Institute, has created a program to manage the careers of young tennis talents Esther Vergeer feels fulfilled surrounded by tennis courts. Such has been her legend with the racket that on seeing her […]

Innovation in sport has technology as an ally - Johan Cruyff Institute

Innovation in sport has technology as an ally

We analyze the latest trends in innovation in the sports industry and what a new project needs to succeed in the sector, with the help of Irsan Widarto, professor of innovation and entrepreneurship at the Johan Cruyff Institute The consummate idea that ‘everything has been invented’ has its days numbered. Creativity has no limits and […]

Grandvalira está lista para recibir a Lindsey Vonn - Johan Cruyff Institute

Grandvalira is ready to receive Lindsey Vonn

This weekend Grandvalira hosts the women’s Alpine Skiing World Cup with Lindsey Vonn as the big attraction, an expected audience of 80 million viewers worldwide and a budget of €1.7 million for two days of competition When Lindsey Vonn, the third highest earning and most famous alpine skiing athlete, lands this weekend in the resort […]

El modelo que hace único a Johan Cruyff Institute

The model that makes the Johan Cruyff Institute unique

Mariel Koerhuis, international director of the Johan Cruyff Institute, explains the future challenges for the institution and the values and characteristics that make it different Mariel Koerhuis has a Bachelor in Business Administration and a Master in Business Administration (MBA) from ESADE Business School. She arrived in Catalonia from the Netherlands 26 years ago and, […]

Sport, an industry of great entrepreneurs - Johan Cruyff Institute

Sport, an industry of great entrepreneurs

Gabriel Masfurroll, a former professional swimmer and successful businessman, talks about the qualities that every entrepreneur must have to warrant the name The typical question “are you studying or working?” has become definitively outdated. What you say now is that you’re an entrepreneur. Any industry, and more in times of crisis where you have to […]

Factors that influence the organization of a major sporting event - Johan Cruyff Institute

Factors that influence the organization of a major sporting event

Athletes should be the focus of every great sporting event, while the television production, sponsors and public sector support are other keys to success At major sporting events, the competition begins at the same time the bidding process is opened. The Olympics are the biggest multidisciplinary competition worldwide. Through sport, the staging of the Games […]

GlobalSportsJobs, adquisición de talento en un mundo digital - Johan Cruyff Institute

GlobalSportsJobs, talent aquisition in a digital world

Will Lloyd, founder and CEO of this digital talent and media platform, tells us about his company, his concerns and the needs of the sports sector With a commitment of more than 20 years to the world of sport, what fascinates him most about his work is being able to continue to making a difference, […]

Gestionar la diversidad cultural es una oportunidad de éxito, no un problema

Managing cultural diversity is an opportunity for success, not a problem

Henk Verschuur, manager of the Johan Cruyff Institute Amsterdam and academic director of the Master in Sport Management, gives us the keys to understanding cultural diversity as a plus for effective management of a company WARMING UP Well, one could easily say that there has always been cultural diversity and, to a certain extent, an […]

De Johan Cruyff Institute al escaparate de Youtube - Johan Cruyff Institute

From the Johan Cruyff Institute to the YouTube showcase

The YouTube channel Copa90, with more than one million subscribers, selects Igal Albala, a student of the Master in Sport Management at the Johan Cruyff Institute, as a finalist in its competition for a South America presenter “The mind is like a parachute; it only works when it opens”. With an open mind and a […]

Las instalaciones deportivas cambian de ‘look’

Sports facilities change their ‘look’

Multifunctionality is obliging sports facilities to think about the day after, to get away from being conventional centers and to seek spaces where everything is possible Sports facilities have become venues and major sporting tournaments are now considered to be ‘events’ . Elite sport, which is showing itself to be a global economic driver, sells […]

Specialization knows no borders

A new academic year starts at the Johan Cruyff Institute with a clear consolidation of the international community, both in Amsterdam and Barcelona, and in the online modality With the arrival of September the Johan Cruyff Institute starts a new academic year with a clear consolidation of the international community. At the Amsterdam campus 41% […]

“Los detalles marcan la diferencia” - Johan Cruyff Institute

“The details make the difference”

Johan Cruyff’s initiative to provide education for athletes comes from his nonconformity. Here he tells us what training and education have in common Johan Cruyff has always understood sport as an expression of high performance, both as a player and a coach, and also during his time as a consultant. And transferring that maximum level […]

El ‘show time’ como modelo de negocio - Johan Cruyff Institute

‘Show time’ as a business model

Eva Martinez manages and runs her company Dream Cheers, a reference in the show beyond the field of play Eva Martinez has managed to make entertainment her way of life and, more importantly, her business model. She comes from the world of artistic gymnastics, and is a psychologist, set designer and choreographer – a cocktail […]

Innovación y espectáculo máximo en el Mundial de Voleibol Playa 2015 - Johan Cruyff Institute

Innovation and maximum show at the 2015 Beach Volleyball World Championships

It starts today in four cities of the Netherlands and aims to set an example in sports event management The Beach Volleyball World Championships start today in the Netherlands with the promise to be a unique experience for fans and an example of innovation in sports event management. For the first time ever, the World […]

Laia Talarn fights inside and outside the tatami - Johan Cruyff Institute

Laia Talarn fights inside and outside the tatami

Laia Talarn, 23, is the Spanish judo champion in the under 78 kg category and is preparing for the Olympic Games in Rio. Classification is limited to the first 14 in the world ranking and she is currently number 29. She has more than a year to find her way, but getting her ticket for […]

In search of the right price

tiXcy is a product created by two students from the Johan Cruyff Institute Amsterdam that offers clubs a way to nail their ticket pricing policy Determining whether a sporting event is expensive or cheap is very subjective, setting a fair price for it is complicated, and is the goal to which all clubs should aspire. […]

What profile do sports management companies look for? - Johan Cruyff Institute

What profile do sports management companies look for?

Sports industry professionals give us advice and keys for working in this exciting world The sports world is so large and diverse that it has endless possibilities in the management of events, facilities, clubs, federations … But what do employers in the sports industry look for when they hire staff? Is there a specific profile […]

The 'cathedral' in miniature - Johan Cruyff Institute

The ‘cathedral’ in miniature

The Real Club de Tenis Barcelona is once again transformed to host the Barcelona Open Banc Sabadell, having received the ATP’s Annual Award for Excellence for its organisation of the event There is only one way to get a tennis club of 2,500 members to grab the attention of the world’s best rackets for a […]

Frank Hendrickx

From Pepsico to the sports industry

Cruyff Institute was the institution chosen by Frank Hendrickx to jump from Pepsico to the sports industry Frank Hendrickx came to Barcelona in 1989 to work for Bayer for 3 years where he then jumped over to Pepsico, where he stayed for another 7 years.  He treasured more than 20 years of experience in large […]

Business is strategy and team leadership - Valenti Giro

Business is strategy and team leadership

Consultant and climber Valentí Giró talks to us about management and team development using the ascent of the K2 as an example Of the 14 eight-thousanders that exist in the world, the Everest is 8,848 meters high, the highest of all. But 2,249 climbers have made it to the roof of the world since the […]

The Buffalo’s calm side - Sergio Lozano

The Buffalo’s calm side

The world’s best indoor soccer (futsal) player, Sergio Lozano, combines his professional sports career with the Master in Sports Management at Johan Cruyff Institute His power, speed, scoring capabilities and explosive playing have earned him to be considered the best indoor soccer player in the world. He’s popularly known as ‘The Buffalo’, but off the […]

The infiltrated boss - Jordi Martí

The infiltrated boss

They say that in order to be well prepared for any position of responsibility, it’s important to have come from the bottom, having passed through all the links in the chain before managing a team and making decisions. This is the case of Jordi Martí, Sports Director of FIATC Joventut and alumnus of the Master in Sports […]

Athletes are used to performing under pressure

Athletes are used to performing under pressure

An athlete’s life is ephemeral and the percentage of those who earn enough money during their professional careers to live for the rest of their lives is very low. And no just those who choose minority sports. The competition years pass by very quickly and, once they cross that finish line, the challenge they face ahead is […]

Jordi Villacampa rates his time spent as President of Club Joventut

Jordi Villacampa rates his time spent as President of Club Joventut

President of Club Joventut Badalona and Alumnus of the Master in Sports Management, rates his 15 years at the club Club Joventut Badalona had no doubts in asking for assistance when they needed a new captain for its board of directors in the year 2000. Jordi Villacampa, icon of the Penya throughout his career, did not hesitate to continue leading […]

Johan Cruyff - Johan Cruyff Institute

Johan Cruyff on achieving success after sport

“Who better to serve the best interests of sport than someone who has the heart of an athlete?” When the Johan Cruyff Institute started off fifteen years ago, many people were very critical about my idea that athletes could study and that achieving success after sport was possible. We started with 35 athletes in Amsterdam […]

Being an athlete doesn’t mean you’re sidelined from business - Johan Cruyff Institute

Being an athlete doesn’t mean you’re sidelined from business

José Coronado, ranked number 1 in wheelchair tennis in Catalonia, now spends his days combining high competition and the Master in Sports Management at Johan Cruyff Institute His love affair with the world of tennis began during his stay at the Guttman Institute, where he stayed for 8 months following his accident. Rehabilitation took him […]

Bibian Mentel

Bibian Mentel: Think positive at the Sochi 2014 Paralympic Games

Bibian Mentel is preparing her participation at the Paralympic Winter Games in Sochi Ahead of the Paralympic Winter Games in Sochi from March 7 to 14, Bibian Mentel travelled the world to compete at the IPC Alpine Skiing World Cup competitions for Para-Snowboard Cross. On February 12 Bibian won Gold in La Molina (Spain) and in January she came in […]

ICT tools and data management - Johan Cruyff Institute

Victor Jordan on ICT tools & data management

Victor Jordan is lecturer and e-learning director at the Cruyff Institute, and knows quite a lot about data management & information systems We invite you to watch the video to find out what companies and organizations, whether in sports or not, are missing out on in terms of new tools & data management systems and why […]

What makes a successful sporting event? - Johan Cruyff Institute

What makes a successful sporting event?

Joan Porcar is a journalist, pilot, adventurer & businessman as well as Managing Director of Grupo Alesport. In this video he tells us what the key factors are to hosting a successful sporting event and how having a clear philosophy as well as quantifying an event’s success well in advance can have an impact on sponsorship […]

The challenges sports journalism faces today - Johan Cruyff Institute

The challenges sports journalism faces today

“Suddenly man has become a nomadic gatherer of knowledge. He is more nomadic than ever, better informed than ever, and freer than ever from fragmented specialization. He is also more implicated than ever in the total social process since, with electricity, we are extending our central nervous system globally and relating it instantaneously with the entire human experience”. ~ Marshall […]