Esports: from niche market to sport of the future
February 14, 2020
Esports continue to grow at an exponential rate with a push from large companies investing in what they consider to be the sport of the future Without going any further, […]
Sport Management
Loyalty is the great management challenge for fitness centers
July 5, 2019
Johan Cruyff Institute invites three industry experts to a panel discussion to delve into the management of fitness centers, an increasingly global business where customer loyalty is the great warhorse […]
The legacy of Johan Cruyff, very present at the Johan Cruyff Institute graduation ceremonies
June 28, 2019
Johan Cruyff Institute celebrates the graduation of a new generation of students from Amsterdam, Barcelona (both on-campus and online) and Sweden, collectively evoking the memory of the figure and legacy […]
ACB League’s management model under debate – Part II
June 18, 2019
Johan Cruyff Institute organized a round table with the president of Divina Seguros Joventut, Juanan Morales, the president of MoraBanc Andorra, Gorka Aixàs, and the executive adviser of Baxi Manresa, […]
ACB League’s management model, under debate – Part I
June 11, 2019
Johan Cruyff Institute organized a round table with the president of Divina Seguros Joventut, Juanan Morales, the president of MoraBanc Andorra, Gorka Aixàs, and the executive adviser of Baxi Manresa, […]
Facing the reality of managing the competition from private entities, a major challenge for Club Natació Granollers
June 6, 2019
Eduard Escandell, president of Club Natació Granollers, warns that “facing the reality of managing the competition from private entities is one of the main challenges for swimming clubs” The CNGranollers […]
The Circuit de Barcelona-Catalunya receives visit from Johan Cruyff Institute
June 3, 2019
Students of the different Johan Cruyff Institute master’s and postgraduate programs in sport management and marketing visit the Circuit de Barcelona-Catalunya to learn first-hand about the management of the Circuit […]
Johan Cruyff Institute students learn at the CAR
May 10, 2019
Students of the different master’s programs in sport management visited the CAR, the High Performance Sports Center of Sant Cugat and enjoyed a presentation by its head of international affairs, […]
“Johan Cruyff Institute cared about me as an individual despite my status and background”
November 28, 2018
Akwasi Frimpong, Ghana’s greatest hope for a medal at the 2022 Olympic Games in skeleton, embodies the profile of athlete at whom The Cruyff Athlete Fund scholarship campaign is aimed […]
SportSurfing: hospitality for athletes
October 19, 2018
Luciano Laudonia and Alejo Cabezas, students of the Official Master in Sport Management at the Johan Cruyff Institute, came up with the idea of an exclusive hospitality platform for athletes, […]
Esports: in search of recognition from the sports industry and the Olympic movement
July 6, 2018
Xavier Cortés, operations director of Esportia, helps us understand the growth of esports: from attracting the interest of the sports industry to knocking on the door of the International Olympic […]
The organization of a first-class sporting event
May 18, 2018
We analyze the keys that have made the US Tennis Open the event with the biggest audience attendance in the world and how is the organization of a first-class sporting […]
TFM seminars kick off at Johan Cruyff Institute
October 26, 2017
Six companies will visit Johan Cruyff Institute Barcelona to present their business models as an example for the TFM of the Master in Sport Management and in Sport Marketing Matheus […]
Johan Cruyff Institute, again in the ranks of the best Masters in Sport Management
July 18, 2017
The prestigious magazine SportBusiness International announces the results of the 2017 rankings and Johan Cruyff Institute is again among the 40 best programs worldwide The Master in Sport Management at […]
How to convert big data into smart data?
July 14, 2017
The application of data analysis in the world of sport has a long journey ahead. We discuss all its potential with Javier Bosch, CEO of NBN23, a technology company that […]
“The TRAM Barcelona Open Fundación Johan Cruyff is my small tribute to Johan”
June 26, 2017
The first international wheelchair tennis tournament in Barcelona, from June 29 to July 2 at the Royal Polo Club in Barcelona, is organized and run by José Coronado, ambassador of […]
Johan Cruyff Institute opens the doors to iWorkinSport Job Fair
April 27, 2017
As academic partner of the international trade fair, the Johan Cruyff Institute offers its students and alumni the option of arranging job interviews with important companies and European organizations in […]
“There are no performance limits for an athlete who believes there are none”
April 26, 2017
Australia regains its former star player Victor Anfiloff, who has a Master in Sport Management from the Johan Cruyff Institute, to reflate the country’s beach volleyball after the successes he […]
New collaboration between DIR and Johan Cruyff Institute
April 21, 2017
Johan Cruyff Institute signs a collaboration agreement with DIR, the largest fitness center chain in Barcelona, with more than 30 years of experience and 20 clubs in Barcelona and Sant […]
A coach in the kitchen
April 19, 2017
Janneke Pieterson combines her passion for nutrition with elite sports. She studied the Master in Coaching and prepares food for professional athletes such as cyclists, judokas, wrestlers and rowers “I […]
Leyla Chihuán: “In Peru there is a lack of sport management professionals”
April 7, 2017
With two years until the Lima 2019 Pan American Games, Leyla Chihuán, a former elite athlete and coordinator of the Peruvian Congress Sport Group, warns of the lack of sport […]
Wearables triumph in the sports industry
March 10, 2017
Wearables appeal to both professional and amateur sports: profits in the smart garments sector will exceed $25 billion by 2020, and more than half of the business will relate to […]
Virtual reality improves the performance of athletes
February 24, 2017
Virtual reality will be big news when its implementation becomes available for all pockets and professional teams. The industry expects to exceed $120bn in revenue in 2020 Shaving a few […]
New alliance with Real Club Marítim Barcelona
February 2, 2017
Johan Cruyff Institute signs new collaboration agreement with Real Club Marítim Barcelona, one of the most honored nautical clubs in Spain With the signing of this agreement, the Real Club […]
Johan Cruyff Institute and Básquet Andorra join forces to create synergies
January 10, 2017
The president of the Básquet Club Andorra, Gorka Aixàs, visits the Johan Cruyff Institute facilities to sign a collaboration agreement between both entities As a former student of the Master […]
Jordi Cruyff: “From my father I learned that it’s important in life to have more plans than just one”
December 19, 2016
Jordi Cruyff, co-founder of the Johan Cruyff Institute, remembers the lessons on management skills he got from his father that he applies every day in his job I think if […]
Johan Cruyff Institute expands to Argentina
December 2, 2016
The Johan Cruyff Institute adds the company Good Morning Sports to its network of international agents to promote its academic offer in Argentina Good Morning Sports is dedicated to connecting, […]
Johan Cruyff Institute on the jury of Indescat’s Business and Sport Awards
December 1, 2016
The Centre d’Esport Adaptat La Molina, SM Genomics and Macsha were this year’s winners The Partnership Award was awarded to Play and Train and Ferrocarrils de la Generalitat de Catalunya, […]
The Johan Cruyff Institute academic offer also comes to Italy
November 29, 2016
The Johan Cruyff Institute strengthens its network of international agents with the incorporation of Renzo Revello, a sport management and marketing consultant in Italy Based in Turin, Renzo Revello is […]
Great success of Cruyff Education Day in Nijmegen
November 25, 2016
The ROC Nijmegen received yesterday around 70 teachers and staff from the Cruyff Network to share the educational model of athletes In the morning, the illusionist and mentalist Jochem Nooyen […]
Seven new jobs in sport with Tech DNA
November 18, 2016
Johan Cruyff Institute professor of innovation and entrepreneurship, Irsan Widarto, presents in the Sports Technology Symposium of FC Barcelona seven new tech jobs that sports will incorporate in the next […]
Girona FC and Johan Cruyff Institute jointly promote education in the club
November 15, 2016
Both entities have signed an agreement to promote education in sport management and sport marketing for players, members and employees of the club The Johan Cruyff Institute, an institution with […]
Johan Cruyff Institute to participate in the FC Barcelona technology symposium
November 7, 2016
Irsan Widarto, professor of innovation and entrepreneurship at the Johan Cruyff Institute, will give a presentation at the second symposium on technology applied to the sports world The event, aimed […]
The Rio Games from ‘backstage’
September 16, 2016
Students and alumni of the Johan Cruyff Institute who have taken part in the Olympic Games in Rio, tell us about their experiences working in the sports industry’s competition par […]
Papendal replicates its high performance center at the Rio Games
August 5, 2016
What can a high performance center do for its athletes during the Olympic Games? Jochem Schellens, director of Papendal and former student of the Master in Sport Management at the […]
The last sprint to the Olympic Games in Rio
July 6, 2016
Amsterdam’s Olympic Stadium hosts the European Athletics Championships this week, with Nienke Erkelens, alumnus of the Johan Cruyff Institute, in charge of events production The Johan Cruyff Institute has an […]
A Master’s final project takes paddle fever to Amsterdam
June 9, 2016
Marc Kluft, a former student of the Master in Sport Management at the Johan Cruyff Institute Amsterdam, inaugurates the first mobile paddle courts in the Dutch capital in order to […]
The importance of the struggle versus the triumph in sport management
May 13, 2016
Justin Reid-Ross is an international field hockey player from South-Africa, playing for AH&BC in Amsterdam. He studies the Master in Sport Management at the Johan Cruyff Institute and explains us […]
The best wheelchair tennis player ever is dedicated to managing talent
April 15, 2016
Esther Vergeer, the best wheelchair tennis player of all time and holder of a Master in Sport Management from the Johan Cruyff Institute, has created a program to manage the […]
Innovation in sport has technology as an ally
March 24, 2016
We analyze the latest trends in innovation in the sports industry and what a new project needs to succeed in the sector, with the help of Irsan Widarto, professor of […]
A professor of the Johan Cruyff Institute, among those aspiring to compete in the Olympic Games in Rio
March 18, 2016
Henk Groener, professor of the Master in Coaching at the Johan Cruyff Institute and coach of the Dutch women’s handball team reflects on how the team is facing a historic […]
Grandvalira is ready to receive Lindsey Vonn
February 26, 2016
This weekend Grandvalira hosts the women’s Alpine Skiing World Cup with Lindsey Vonn as the big attraction, an expected audience of 80 million viewers worldwide and a budget of €1.7 […]
The model that makes the Johan Cruyff Institute unique
February 19, 2016
Mariel Koerhuis, international director of the Johan Cruyff Institute, explains the future challenges for the institution and the values and characteristics that make it different Mariel Koerhuis has a Bachelor […]
Sport, an industry of great entrepreneurs
February 5, 2016
Gabriel Masfurroll, a former professional swimmer and successful businessman, talks about the qualities that every entrepreneur must have to warrant the name The typical question “are you studying or working?” […]
Factors that influence the organization of a major sporting event
January 22, 2016
Athletes should be the focus of every great sporting event, while the television production, sponsors and public sector support are other keys to success The legacy both in terms of […]
GlobalSportsJobs, talent aquisition in a digital world
January 8, 2016
Will Lloyd, founder and CEO of this digital talent and media platform, tells us about his company, his concerns and the needs of the sports sector With a commitment of […]
Managing cultural diversity is an opportunity for success, not a problem
December 25, 2015
Henk Verschuur, manager of the Johan Cruyff Institute Amsterdam and academic director of the Master in Sport Management, gives us the keys to understanding cultural diversity as a plus for […]
From the Johan Cruyff Institute to the YouTube showcase
December 11, 2015
The YouTube channel Copa90, with more than one million subscribers, selects Igal Albala, a student of the Master in Sport Management at the Johan Cruyff Institute, as a finalist in […]
Sports facilities change their ‘look’
November 6, 2015
Multifunctionality is obliging sports facilities to think about the day after, to get away from being conventional centers and to seek spaces where everything is possible Sports facilities have become […]
Specialization knows no borders
September 16, 2015
A new academic year starts at the Johan Cruyff Institute with a clear consolidation of the international community, both in Amsterdam and Barcelona, and in the online modality With the […]
“The details make the difference”
August 28, 2015
Johan Cruyff’s initiative to provide education for athletes comes from his nonconformity. Here he tells us what training and education have in common Johan Cruyff has always understood sport as […]
‘Show time’ as a business model
July 23, 2015
Eva Martinez manages and runs her company Dream Cheers, a reference in the show beyond the field of play Eva Martinez has managed to make entertainment her way of life […]
Innovation and maximum show at the 2015 Beach Volleyball World Championships
June 26, 2015
It starts today in four cities of the Netherlands and aims to set an example in sports event management The Beach Volleyball World Championships start today in the Netherlands with […]
Laia Talarn fights inside and outside the tatami
June 5, 2015
Laia Talarn, 23, is the Spanish judo champion in the under 78 kg category and is preparing for the Olympic Games in Rio. Classification is limited to the first 14 […]
In search of the right price
May 15, 2015
tiXcy is a product created by two students from the Johan Cruyff Institute Amsterdam that offers clubs a way to nail their ticket pricing policy Determining whether a sporting event […]
What profile do sports management companies look for?
May 8, 2015
Sports industry professionals give us advice and keys for working in this exciting world The sports world is so large and diverse that it has endless possibilities in the management […]
The ‘cathedral’ in miniature
April 17, 2015
The Real Club de Tenis Barcelona is once again transformed to host the Barcelona Open Banc Sabadell, having received the ATP’s Annual Award for Excellence for its organisation of the […]
From Pepsico to the sports industry
March 10, 2015
Cruyff Institute was the institution chosen by Frank Hendrickx to jump from Pepsico to the sports industry Frank Hendrickx came to Barcelona in 1989 to work for Bayer for 3 […]
Business is strategy and team leadership
March 3, 2015
Consultant and climber Valentí Giró talks to us about management and team development using the ascent of the K2 as an example This summit of the Karakoram mountain range, located […]
The Buffalo’s calm side
February 24, 2015
The world’s best indoor soccer (futsal) player, Sergio Lozano, combines his professional sports career with the Master in Sports Management at Johan Cruyff Institute His power, speed, scoring capabilities and […]
The infiltrated boss
February 18, 2015
They say that in order to be well prepared for any position of responsibility, it’s important to have come from the bottom, having passed through all the links in the […]
Athletes are used to performing under pressure
January 27, 2015
An athlete’s life is ephemeral and the percentage of those who earn enough money during their professional careers to live for the rest of their lives is very low. And no just […]
Jordi Villacampa rates his time spent as President of Club Joventut
January 7, 2015
President of Club Joventut Badalona and Alumnus of the Master in Sports Management, rates his 15 years at the club Club Joventut Badalona had no doubts in asking for assistance when they […]
Johan Cruyff on achieving success after sport
December 16, 2014
“Who better to serve the best interests of sport than someone who has the heart of an athlete?” When the Johan Cruyff Institute started off fifteen years ago, many people […]
Being an athlete doesn’t mean you’re sidelined from business
November 25, 2014
José Coronado, ranked number 1 in wheelchair tennis in Catalonia, now spends his days combining high competition and the Master in Sports Management at Johan Cruyff Institute His love affair […]
