April 24, 2020
Richard Denton, professor of marketing at Johan Cruyff Institute, takes an in-depth look at the Covid-19’s impact on the sport sponsorship industry and reviews past crises, such as the 2008 […]
January 30, 2020
Richard Denton, academic director of the ‘Sponsorship 360: International Sport Marketing and Sponsorship’ program at Johan Cruyff Institute, reviews the current situation and upcoming trends in sport sponsorship, a tool […]
January 24, 2020
Jelle Mul, senior marketing manager EMEA at Patagonia and alumnus of Johan Cruyff Academy, explains how the strategy and value proposition of the company has evolved from building the best […]
November 4, 2019
Wim de Wit, who shared a changing room with Johan Cruyff at Ajax, was part of the creation of Johan Cruyff Academy. Together with Kim Middendorp, the current team leader, […]
September 16, 2019
Johan Cruyff Academy commemorates its 20 years of history interviewing ten alumni who started as elite athletes to become leaders in Sport Marketing The Johan Cruyff Academy in Amsterdam started in 1999 […]
January 21, 2019
We analyze the curious world of fantasy sports games, their importance as a platform for interaction with fans and the industry’s interest in connecting, through them, with a new audience […]
September 26, 2018
Johan Cruyff Institute welcomes in the new academic year that will mark 20 years of the educational initiative of Johan Cruyff’s legacy The Johan Cruyff Institute network was born in […]
March 30, 2018
Johan Cruyff Institute organized the I Sport Sponsorship Conference at the Olympic and Sports Museum Joan Antoni Samaranch with the participation of companies and institutions of the sports world “These […]
February 23, 2018
Clubs and sports organizations are displacing the media as the broadcasters of their content and are learning how to reach an increasingly global audience through social networks without the need […]
